Whether you like it or not, the free Mercedes DLC for Mario Kart 8 is here to stay. Whilst the initial announcement raised much discussion – and concern – about licensed content within Nintendo’s video game franchises, Mercedes-Benz has since cunningly naturalised the concept with the assistance of an oddly satisfying Japanese television commercial channelling classic Mario platforming action.
Following this original advertisement, the German car manufacturer has now released two new commercials to help further normalise the presence of both its latest and classic line of automobiles in Nintendo’s long-running kart series.
Mercedes-Benz Japan president and chief executive officer Kintaro Ueno previously stated the first Mario-driven commercial was well received, and had exceeded expectations.
[The commercial] was quite a talking point, bringing a lot of people to the showroom. This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.
Let us know in the comments what you think of the latest of Mario Kart 8 Mercedes commercials, below, and if you would like to see more of them in the future.
LMAO 'love it!
I want a Mario game like that
I love mercedes in MK, especially now that I can drive it with Link
About the commercial - no surprises there. When something is successful, then of course industry will make an follow-up
Not since Captain Lou Albano has there been such a badass live action Mario Mario!
So damn good! Peach and her supermodel skills are spot-on though <3
I like those. Poor Luigi though- even when he wins he loses bless him!
Poor Green Mario... why does Mario always have to laugh at him and be a jerk?
That was bizzare to say the least. I love you Japan.
Mercedes officially does better Nintendo related commercials than Nintendo themselves
Aw snap! That Luigi victory dance was awesome! GO WEEGEE!
@Kaze_Memaryu Sadly no death stare (that's all Manly Mario's i guess)
@whodatninja Yeah, Mario stole Luigi's death stare!! That's just not brotherly!
Not bad. I liked those ads!
Nintendo better learn some better advertising because Mercedes will end up making better ads for MK8 then Nintendo themselves
You guys should file this into "Awesomeness" not "Weirdness".
That was pretty funny, especially Luigi's dance moves.
Mario looks like my drunken Uncle!
Ohmy! Luigi's movesreally got me!!!!
Luigi's got da moves!
His nose it stares into your soul...
Only in Japan... Wish we would get these awesome commercials in the west! Great advertising for MK.
Peach looks like a man...
Love the second one!
Watching these commercials always make my day.
That Peach is really peachy!
Peach was just awkward IMO, but Luigi... awesome.
I expected to hate it but it's done really well. Shows off both products and has a bit of humor. Peach is bang'n
I don't like the one with Peach and the very first commercial with the goomba.But the one with Luigi is hilarious.
Love the commercials and the cars being in MK. I mainly use Roadster.
Wow. Those videos are terrifying. They worked, though. I won't forget them any time soon, that's for sure.
That guy should play Mario in a movie reboot!
This is amazing.
That was actually awesome.
Yeahhhhhhhh these are pretty great lol
That Luigi just made my day.
These ads are great lol.
I love them!
The Luigi one was dope lol for a minute with the Peach one i thought i was dude in drag lmao wow
What, no Luigi Death Stare? Missed opportunity.
That was awesome, for the exception of the weirdly placed/synced Mario noises... Those seem pretty awkward
I give this 2
Mario Kart 10 looks pretty kewl.
i like the commercial. It reminds me of when that happen to tails the fox.(yeah man)
What is on Real Mario's shirt?
Lol at Luigi!
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