Mario Mercedes

Whether you like it or not, the free Mercedes DLC for Mario Kart 8 is here to stay. Whilst the initial announcement raised much discussion – and concern – about licensed content within Nintendo’s video game franchises, Mercedes-Benz has since cunningly naturalised the concept with the assistance of an oddly satisfying Japanese television commercial channelling classic Mario platforming action.

Following this original advertisement, the German car manufacturer has now released two new commercials to help further normalise the presence of both its latest and classic line of automobiles in Nintendo’s long-running kart series.

Mercedes-Benz Japan president and chief executive officer Kintaro Ueno previously stated the first Mario-driven commercial was well received, and had exceeded expectations.

[The commercial] was quite a talking point, bringing a lot of people to the showroom. This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.

Let us know in the comments what you think of the latest of Mario Kart 8 Mercedes commercials, below, and if you would like to see more of them in the future.