We all know the Wii U is struggling right now, but Nintendo still has plenty of tricks up its sleeve — yesterday's Mario Kart 8 DLC announcement being proof of that — and it would appear that the wider industry feels the same way, too.

Speaking to Examiner, Activision CEO Eric Hirshberg has warned against writing off the Japanese firm too soon:

They are obviously not off to the start they've probably hoped they would've had with the Wii U, but they also have some of the world's best IP and some of the world's best game makers. I've always said they've been through rough hardware cycles before, but when you have the kind of game makers and beloved IP like they do, you can't count [Nintendo] out for the long-term.

Activision is one of the biggest publishers out there, and is continuing to support Nintendo platforms with the likes of Skylanders Trap Team, which is coming to the 3DS, Wii and Wii U.

Thanks to Ryan Millar for the tip!