In Japan — just like any other part of the world — famous faces are often rolled out to promote various products or services. For Super Mario 3D World, NCL has selected Japanese singer, actress and all-round personality Aya Ueto to front its TV campaign for the game.

She's a good choice; easy on the eye, relatively famous and — possibly most important of all — able to play the game and make cat sounds simultaneously.

While we've got your attention, you might also like to see these other Japanese commercials for the game — although they sadly don't feature Ueto.