Embracing the Christmas spirit

Although Nintendo's advertising in various regions arguably took a while to ramp up, a fresh campaign in Japan appears to tick all the right boxes. It promotes the fun of Wii U with friends and family, as well as some of the exclusive first-party titles on offer this holiday season.

The “Atsumareba” advertising campaign reportedly draws some inspiration from the “Wii would like to play” campaign many years ago. In the original advertisement, two men travelled around and introduced people to the Wii and its launch title offerings.

Now, Nintendo has revived this idea with the Wii U. The short 30 second trailer features two men dressed in Christmas attire playing a selection of first-party Wii U titles with a family. The games featured include Wii Sports Club, Super Mario 3D World and Wii Party U.

Click here to see Nintendo’s Christmas spirit, and be sure to let us know what you think.

[source nintendo-insider.com]