Nintendo UK has today launched an online store that offers a large range of games, consoles and some gift ideas. It's an intriguing move by the regional team, offering its own online store of physical products alongside conventional retailers. The stock is primarily focused on products developed, published or distributed by Nintendo, with few examples that are entirely third-party.
There's a fairly broad range on offer, from the current-day Wii U and 3DS consoles and some related bundles, to the Wii Mini — but not the traditional Wii model — and pre-orders for the rather attractive Legend of Zelda strategy guide set. Prices are typically what we'd consider to be the full recommended price in the UK, though Nintendo's official stance is that retailers set their own prices. The store is short on promotional offers, with the possible exception of the ability to pre-order a limited edition Pokémon X & Y 3DS XL with a copy of either game for a discounted price of £199.99, a £20 saving. Certain products, particularly those that have a higher profile or price, also come with free next day delivery.
While Nintendo UK has forged positive partnerships with retailers such as GAME and, most recently, Tesco, the move to launch its own online retail store makes clear that it wants to miss no opportunities to reach customers. It's still a first, however, and this store is far more current and up to date than its Nintendo of America equivalent, selling the company's most important products; equivalents for other European countries don't appear to be live as yet, either.
If you're in the UK or elsewhere and just curious, check out http://store.nintendo.co.uk/home.dept and share your views on it below.
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[source store.nintendo.co.uk]
Comments 44
Doesn't the US already have this?
@VoiceOfReason That's why this is an article about the UK store.
@Katzii
Just checkin'
About time. . . Gg Nintendo!
Hey, just noticed. You can navigate games by character, and Professor Layton is the fourth choice! Nice to see some love for the good Professor!
@KawaiiTaikoDrum
See my question? At the top?
Azran legacies cover
The prices are full rrp, no one who shops online is going to use this site unless they have exclusive pre-order stuff or attractive deals. Amazon, Play, Shopto and pretty much every other online store always undercuts rrp by at least £5 which is why they dominate the market.
Its a start at least but they really need to get with the times.
Very disappointing, Nintendo could have sold great merchandise on this site but there is nothing on there that grabs my attention. I also agree with the above comment.
Wow, charging the absolute maximum they can for everything. Disgusting.
@nole001 I actually have one of these I got for free at the Wii U launch at HMV Oxford street.
@LunaticPandora They're simply following the RRP. I hate the RRP, tbh, too expensive. DX But I guess it's not their fault?
Good idea
We do have one in U.S. but it's only for parts, used consoles.
The usual ridiculous prices they have in their eShop now carried over to physical release. No online retailer sells at RRP, so why does Nintendo? Pokemon XY for £28.49 from Grainger Games or £40 from Nintendo?
@Beta Yeah, but I mean even 1st party DS titles are full RRP Mario 64 DS and Mario Kart DS, and then there's Pokemon: Typing Adventure for £50 - they've got to be nuts, they aren't offering any discounts at all.
Do they ship outside of UK? If so I could take advantage of this with the weak pound (or maybe not if it isn't cheaper than what Amazon UK is offering).
Edit: Apparently they don't. Oh well.
That looks awesome! I hope Nintendo roll this out worldwide. Now just give me the ability to preorder digital games via the eShop & it'll all be grand
I would like to see an increase of non game items, such as hats, toys, t-shirts, figures- Pokémon, Animal Crossing, and Mario- I need different ideas for my Nephew and Niece at Christmas.
Someone should tell them that you can buy Nintendo Land from Amazon UK for £14.99
@Peach64 Oh god, you're right. They shouldn't have bothered.
Everything is too overpriced.
You can get most of these for half of the price on Amazon and such.
Had a quick look, was hoping for some stuff that might be limited edition and unique to their shop. Maybe in the future.
How about a Wario wiimote!?
Metroid: Other M, £44.99 from Nintendo. £5 everywhere else...
Looks like that new head of Marketing for Nintendo UK is really stepping up the effort. Good show!
£45 for Other M?
And I never went to that website ever again...
@nole001
Oooo my head needs this! :3
Well all the games are new and still sealed so thats something
@WiiLovePeace
I've mentioned that before on the Miiverse community. I think it's a great idea!
@LunaticPandora
Wouldn't you? If it was your company, you'd get everything you can from it. It's a great little site and one they didn't need to give us.
Bet they wish that they had held on to a few copies of Metroid Prime Trilogy...
Whoa, that's fantastic! I'll be sure to check out the Aussie version when it launches five years from now!
Hope they'll put action figures and plushes too, also... when will be available in Italy!?
The Ganondorf edition is in stock on there
Yea good luck competing with the likes of play.com and zavvi or even amazon with those obsurred prices
Lol Nintendo and their ridiculous pricing. Will they ever learn?
No comment.
New Super Mario Bros. Wii - £44.99
Pikmin 3 - £39.99
Wondeful 101 - £39.99
Metroid Other M - £44.99
The WiiU prices are quite reasonable. It's only the Zelda, Mario and big 3rd party games like Monster Hunter which are priced excessively. But to charge £40+ for a Wii game is ridiculous.
@Yasume Learn what? Nintendo, I'm sure, is quite happy if people are willing to pay more than necessary to buy Nintendo products from them.
Just pre-ordered the Wii U Fit Meter for £19.99 from them.
@Hit-Girl Great minds think alike
@WiiLovePeace
Well, I am great after all! :3
Sorry but this site is not going to change my buying from the likes of Game.co.uk; Amazon.co.uk or Play.com as all three of these sites are £5-£10 cheaper and all provide free delivery. Game even give points toward money off future games.
Your mad to pay the Nintendo Shop prices, unless you have money to burn.
In response to those that justify the Nintendo high prices by saying these other online retailers will kick of and probably stop selling Nintendo products because they'll accuse Nintendo are undercutting them. Nintendo shop doesn't have to undercut them they just have to match or be close enough in the ballpark for people to consider them a viable choice..
@Hit-Girl Agreed, we are both great
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