XSEED Games, known for its excellent translations of games like Little King's Story and Unchained Blades, recently spoke with localisation advocate Operation Rainfall about their development process.
During the interview it went into detail - sort of - about the various costs that go into localising a title. While they've been slightly editorialised, the breakdown of costs does shed some light on factors that many gamers don't even consider when asking for a title to come to the West.
Here's the "blunt" breakdown, from XSEED's Jessica Chavez:
Licensing a game: $$$
Translation & Editing: $$$ + BLOOD & TEARS
Voice Recording: $$$
QA: $$$
Manufacturing: $$$
Shipping: $$$
Marketing: $$$
Mark Downs: $$$$$
Royalties: $$$
ESRB (US Rating): $$$
PEGI (EU Rating): $$$
UK Rating: $$$
USK (German Rating): $$$
Aus/NZ Rating: $$$
Office Snacks: $
Sympathy: –
Interns: …
XSEED has always been a great supporter of Nintendo platforms and will be releasing Pandora's Tower in North America at some point this month. The publisher will be hoping it can manage the same level of success as The Last Story, which became its most successful title of all time.
Are you a fan of XSEED's games? Are you looking forward to Pandora's Tower? Let us know in the comments.
[source gonintendo.com]
Comments 37
I should once again point out that XSEED are the coolest people and one of the most underappreciated publishers around.
I've got:
Retro Game Challenge
Solatorobo
Little King's Story
The Last Story
Pandora's Tower (on order)
Aside from Unchained Blades, am I missing anything?
Edit: Yes, yes I am.
@TwilightV
I think they did Avalon Code, an interesting action RPG thing on DS and I know they did Fragile Dreams, which has some of the best story/atmosphere of any game I've played. Granted, both games are very flawed...
So apperently localising a game costs this much: $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$+BLOOD AND TEARS+–+…= Costing a lot of money plus blood and tears.
@kkslider5552000 I tried my hardest to get into Avalon Code but I couldn't.
The rest of that list is really good though!
It costs that much?
Why doesn't XSEED have its own page on this website?
Little King's Story is so awesome. Would love to have a sequel on the Wii U.
I just love Little King! <3
One of the BEST Wii titles and very underappreciated.
Office snacks really should be $$!
(Little King's Story was one of the best games I've ever played... period)
XSEED, you are awesome! Thank you for giving me the chance to play some of my most favorite games!
XSEED is hands down my favorite publisher. Not only do they bring many games to the states that other companies won't, the majority of the time the localizations are top notch. I have been getting games I probably normally wouldn't just to try and show my support.
Not relating to XSEED, but sometimes there are stupid localizations made by other companies (including Nintendo) like- Nintendo Letter Box-Swapnote, Pullblox-Pushmo, Luigis Mansion 2-Luigis Mansion: Dark moon etc. Pointless name changes, waste of money, and sometimes confuses customers thinking that they are different game.
For Little King's Story and Retro Game Challenge alone, I hope XSEED sticks around for a very long time. That they've published numerous other worthwhile games too almost seems like gravy.
What is "Mark Downs"?
I wish we had XSEED in Europe. That way we wouldn't miss almost every Atlus game.
Haha I love Xseed. Their twitter account is hilarious and easily my favorite that I follow. <3
It's an expensive process, which is why they can only afford to take a risk on niche IPs once. Which is why we'll never see an American version of Retro Game Challenge 2.
not a big kickstarter fan, but for localization of an already finished product, id go for that
I love them for what they do! I'd intern for them! D:
Consider localizing Medabots 7 please. :3 (yes yes I know, I seem selfish.)
The answer to cutting many of those costs is digital distribution. That would cut out manufacturing and shipping, as well as help with the marketing and mark downs. Keep the original voice acting (I personally don't mind, and sometimes prefer, the original with subtitles), and that would save some more. Many of the remaining fees would be per region. This is the one area where I'm more than happy to buy retail games digitally. I'd rather download them than miss out altogether.
I wouldn't bother buying many games that only have a Japanese audio track. Sometimes the captions go by too quickly for me to read them, which leads to me having to reset the game to read them. That, and I like having language options.
I support XSeed as much as I can. personally I think they should bring over the entire Langrisser series.
5 games is a lot but I'm positive every langrisser fan would buy it.
@DarkCoolEdge
Marked down prices, I wouldn't exactly consider that a business "expense" but they do affect profits and can cost them money.
When it comes to companies like XSEED I don't have a problem paying the full retail price for their games, after all niche games obviously don't have millions of fans like something like COD does.
yup, I will be picking up Pandora's Tower, can't wait to play it, it looks like it will be great!
I'm mostly just kind of disgusted that relatively speaking getting one rating for a game equals the cost of translation. That's insane.
Please support Pandora's Tower!!
They pay their interns: ... (Dollars)
Ha... haa?
YES, XSEED is awesome, and YES I'm buying Pandora's Tower!
Ugh, I still need to get Unchained Blades....BDAY MONEY!
Little king's story sequel... Pretty plz?
I just want them to publish Killer is Dead on the Wii U.
Already got my copy of Pandora's Tower pre-order. Now I'm just waiting for the time of arrival.
Wow, that just explains everything ...
An interview would be great since that could really shed some light on localisation decisions.
Anyone who does not buy Pandora's Tower is not a gamer. Period. Or at least not a Nintendo fan. Can't wait to pick up a copy.
Fun way to put it i'll admit that.
I wish Rodea the Sky Soldier would have been published by these guys
@sketchturner They would have published it if it ever got released...anywhere. Sadly, the game has been finished for quite some time and hasn't even been released in Japan!? It's almost as baffling as what happened with Star Fox 2 (SNES) but at least with Star Fox 2, the shift to N64 development kind of helps explain that situation. Rodea the Sky Soldier's lack of release makes no sense whatsoever considering it is 100% complete and ready to go. There hasn't even been word of its 3DS version and I know XSEED would jump at that considering how well Japanese games do on it (Fire Emblem, Shin Megami, etc).
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