The Internet just got a little brighter

Okay, so Sega isn't really creating an instalment in Nintendo's happiest franchise Animal Crossing, but the blue and white company did create a safe hedgehog crossing point in London to promote this Friday's release of Sonic Colours for Wii and DS.

With 50,000 hedgehogs a year lacking the speed to cross British roads safely, Sega dedicated a stretch of London asphalt to educating the country about the endangered animals. With a blue walkway and dedicated lollipop person (that's a "crossing guard") to stop traffic, Sega hopes to get the word out about its latest hedgehog outing in this most unusual way.

The best news is that we all get to benefit by looking at a photo of a real hedgehog wearing Sonic's iconic red shoes.