Nintendo's sales statistics this gen have been impressive across the board (except for Wii Music, which the company admits underwhelmed at retail), but this one is a doozy.
The company has released lifetime sales data for the mighty DS, covering all three iterations, and market penetration in the US and Europe hovers just below the 10% mark. In Japan, the DS has carved out a nifty 20.5%. That's 26.1 million DS' sold to a population of 127 million. That's one out of five people for a specific video game console.
Since this includes lifetime sales, it's important to note that this doesn't mean one out of every five people in Japan own a DS, as it doesn't take into account individual users who've made multiple purchases or upgrades. But still, it's an impressive figure nonetheless.
It really does print money.
[source kotaku.com]
Comments 10
Impressive. I myself have a DS lite and a DSi.
That'd be "people", yeah?
yep "one of out five people" to be precise
I don't know what you're talking about.
The headline's still redundant.
Not surprising considering there have been multiple re-designs.
Well i got a DS Phat with a dead battery a DS lite with a dead microphone (headset works) & a wonky touchscreen (works well with Picross DS) but im planing on getting another DS lite because my of my current DS lite's faults .
plus my parents own a phat each (Nintendogs edition)
That a boat load of DS...amazing! I can believe that I saw a lot of DS when I was Tokyo like 3 weeks ago.
My DS phatty's battery still works fine, but looking back, maybe I should have thought to buy a spare when I had the chance, cause if it ever goes out there'll be no way to replace it
The touch screens will last a lifetime. The trick is to be gentle with it, keep your DS closed when your not playing it, and to make sure that no 6-10 years-old boys ever, ever, ever get their grubby little paws on it. Also, don't use a sharpie marker to play pictochat with LOL just kidding; I would never be that stupid
They didn't even put Australia on there!
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...