No derailing the DS gravy train

Nintendo's sales statistics this gen have been impressive across the board (except for Wii Music, which the company admits underwhelmed at retail), but this one is a doozy.

The company has released lifetime sales data for the mighty DS, covering all three iterations, and market penetration in the US and Europe hovers just below the 10% mark. In Japan, the DS has carved out a nifty 20.5%. That's 26.1 million DS' sold to a population of 127 million. That's one out of five people for a specific video game console.

Since this includes lifetime sales, it's important to note that this doesn't mean one out of every five people in Japan own a DS, as it doesn't take into account individual users who've made multiple purchases or upgrades. But still, it's an impressive figure nonetheless.

It really does print money.