It was announced yesterday that GAME had bought the entire Gamestation stores for a total of £74 million. Whilst this comes as abit of a surprise, all is not lost as GAME promise to develop the brands independently.
GAME - Mainstream model, appealing to the “mass market”, Catering for all gaming, Focused customer service, Clear and simple store environment.
Gamestation - Strength in serving the core gamer, Business model developed “by gamers for gamers”, Strong pre-owned offering, Tailored to appeal to the male games enthusiast
So there you have it, nothings really changed, GAME is still for mum's and Gamestation is still for nerds.
[source gamegroup.plc.uk]
Comments (5)
So does this mean that Gamestation will still have the retro sections?
Thank god. I always pick up my Ninty merch and retro games in Gamestation. If they'd have changed that...
Sammy, yeah.. looks like its gonna be the same kinda deal as before, at least for now.
Yeah, I think that how it is.
I work in GameStation, so I will know soon enough. I don't think it would make too much sense to merge the companies into one unit. Game and GameStation are distinctly different and appeal to different kinds of gamers.
... and I like the image comment Ant
I never noticed the difference between the two before now. True though.
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