Developing For The Wii Costs Less

"One of the things we like about that platform is the development costs...on the Wii are nowhere near what they are on the PS3 and Xbox 360," said Ferrel. "[The Wii] wasn't a whole new programming environment. So we had a lot of tools and tech that work in that environment."

"So those costs-and again, I hate these broad generalizations-but they could be as little as a third of the high-end next-gen titles... Maybe the range is a quarter to a half."

"[The lower costs are] something that's quite encouraging. As you probably know, our portfolio maps very, very well to what we think the Wii demographic is going to be," said Ferrel, referring to the positive impact Wii development will have on THQ's portfolio.

THQ will be releasing three confirmed Wii titles. SpongeBob SquarePants, Disney/Pixar's Cars, and Nintendo's Avatar: The Last Airbender.