In these last 2 days, I've seen no less than 12-15 commercials for mobile games. Candy this, Pet Rescue, Farm something or other...
I understand it costs money to advertise. This is taken from Nintendo 64's Wikipedia page:
Promotion[edit]
To boost sales during the slow post-Christmas season, Nintendo and General Mills worked together on a promotional campaign that appeared in early 1999. A television advertising campaign cost $5 million. The advertisement by Saatchi and Saatchi, New York began on January 25 and encouraged children to buy Fruit by the Foot snacks for tips to help them with their Nintendo 64 games. 90 different tips were available, with three variations of 30 tips each.[34]
Nintendo advertised its Funtastic Series of peripherals with a $10 million print and television campaign from February 28 to April 30, 2000. Leo Burnett, Chicago, was in charge.[35]
So, advertising is probably much more nowadays, but if Nintendo could do it back THEN, and MOBILE GAMES can do it now, why can't Nintendo do it now? I just don't understand.
Oh yes I forgot, TV advertising is the only way you can advertise a product.
QUEEN OF SASS
It's like, I just love a cowboy
You know
I'm just like, I just, I know, it's bad
But I'm just like
Can I just like, hang off the back of your horse
And can you go a little faster?!
I was suprised when they did the McDonalds promotion in the UK (my youngest loved them .. But maybe I brainwash him to enjoy Wii titles so I have justification to buy titles 😃) and that they didn't follow up with making the children more aware via some sort of small link in app code as most kids have tablets these days ... And I am sure that if there was some form of small accessibility then a lot more children would nag there parents ....... I think we will see an aggressive campaign for Zelda though as most Wii titles are for a niche market that appeal mostly to people that already own the system but there is a wide audience here that are aware of the greatness of Zelda
I think Nintendo puts it's modest marketing effort into in-store displays and it's Youtube channel. I think they rely on websites like this one to get the word out about new product and hope word of mouth does the rest.
to be honest, they best way of advertising is by putting out amazing games, when the Wii U came out they were clearly lacking when you have a look on the launch line-up. However, they improved with time, and so did Wii U sales. My guess is, if they keep on bringing out great games, the system will sell more and more. I think xenoblade x will push console sales a lot both in Japan and the rest of the world. Zelda U will do the same. I think Zelda will come out (hopefully) during holiday season, probably November, this should have some serious impact on sales.
IMHO Nintendo should really push up the hype during E3 by presenting those games to the audience and make announcement for a new metroid prime, maybe a completely new IP. Besides they should really think about some serious HD remakes, maybe even the metroid prime trilogy (though its unlikely IMO).
Oh yes I forgot, TV advertising is the only way you can advertise a product.
Please tell me where in the OP they say that
The entire OP implies this.
Naturally, Facebook, Youtube, Internet Ads, Store demos and events, and etc. do not count as "advertising". Of course I have no clue what NoE does but NoA is pretty active on this side of the pond
The problem with Nintendo and advertising (especially in the UK) is rather simple:
They don't try and appeal to people who don't already know about their games and company.
Their ads are all on gaming websites, which is like preaching to the choir. Or gaming channels. Or whatever. Those 'hardcore' don't give a toss about Nintendo and likely never will.
They assume their own sites and social channels have appeal to people outside of their fanbase. They don't.
And when they do try and advertise anywhere else, it's in the worst possible places. Like say, unrelated documentary shows on unpopular TV channels that barely anyone watches. Or on a kids show that doesn't match the game's demographic. Or whatever.
Basically, they only advertise in places their fans already look for information, or in places which have absolutely zero relevance to the general public. And they never hold any real world events over here either, seems like Nintendo of Europe is terrified of doing anything 'fun' like Nintendo of America does.
The problem with Nintendo and advertising (especially in the UK) is rather simple:
They don't try and appeal to people who don't already know about their games and company.
Their ads are all on gaming websites, which is like preaching to the choir. Or gaming channels. Or whatever. Those 'hardcore' don't give a toss about Nintendo and likely never will.
They assume their own sites and social channels have appeal to people outside of their fanbase. They don't.
And when they do try and advertise anywhere else, it's in the worst possible places. Like say, unrelated documentary shows on unpopular TV channels that barely anyone watches. Or on a kids show that doesn't match the game's demographic. Or whatever.
Basically, they only advertise in places their fans already look for information, or in places which have absolutely zero relevance to the general public. And they never hold any real world events over here either, seems like Nintendo of Europe is terrified of doing anything 'fun' like Nintendo of America does.
Same thing in the US, during NFL sunday, which has huge viewership across multiple demographics, it's PS, Xbox, PS, Xbox, Xbox............Nintendo still markets like it's 1992, outside of shows for kids, it's zip for Nintendo, the problem is that the market for games these days are huge and varied, accepted, from your 40 year old down to a pre-schooler.
Oh yes I forgot, TV advertising is the only way you can advertise a product.
It's the best way to advertise your product. Where do you think all those PS4 and XBox One sales are coming from? People who saw a commercial of it on their TVs. The Wii U isn't selling well, do you know why? Because there's little to no advertisements on TV.
I've seen little ads for the 3DS outside of Smash on TV lately. Nintendo's issue is internet ads. They have numerous internet ads for games such as Hyrule Warriors (that game had tons on internet ads) but the ads are on gaming sites so they are ineffective as people already know about the game or they don't see any of the ads because of adblock. Internet ads should be as simple as Youtube videos, Nintendo Direct, and social media posts. Get a hashtag going on Twitter - that's word of mouth.
Those of you saying Nintendo only advertises to kids are wrong (at least in the US). Check Comedy Central, Spike, or Adult Swim. Plenty of ads there. Nintendo did make the mistake of having an exclusivity deal with Adult Swim on Bayonetta 2 though.
Oh yes I forgot, TV advertising is the only way you can advertise a product.
It's the best way to advertise your product. Where do you think all those PS4 and XBox One sales are coming from? People who saw a commercial of it on their TVs. The Wii U isn't selling well, do you know why? Because there's little to no advertisements on TV.
Show me proof TV is the best way to advertise your product.
If you can do that I'll believe you.
QUEEN OF SASS
It's like, I just love a cowboy
You know
I'm just like, I just, I know, it's bad
But I'm just like
Can I just like, hang off the back of your horse
And can you go a little faster?!
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Topic: Highlighting Nintendo's Lack of Advertising
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