Why wouldn't you want to see that?
Destined to deflate
Arrives on 24th February
A while ago The Pokémon Company confirmed a series of promotions to celebrate the upcoming release of Pokémon The Movie: I Choose You in the West. One of the announcements was the distribution of Pikachu in various hats, accounting for multiple regions; the kicker is that you can only choose one from six. The first 'Original Hat'...
Why wouldn't you want to see that?
This scribe has a slightly odd obsession with those inflatable Pikachu outfits that are frequently seen in Japan, possibly because of the sad tale of the Pikachu that couldn't dance. Thankfully The Pokémon Company uses them constantly for promotions and marketing, so there are frequent opportunities to see them in...
"Can anybody tell what's wrong with this picture?"
Friday night, suburban Tokyo. All through the week, the eager Japanese public have been waiting to hear what flavor the mystery Pokémon McFlurry will be. Options ranged from the reassuringly pleasant to the downright bizarre - after all, this is coming from a country that brought wasabi Kit Kat...
Destined to deflate
The internet throws up some weird and wonderful videos, and one spotted by The Verge most definitely qualifies. Posted in late April, it's really a tale of our times, of dreams crushed and destiny unfulfilled. It's about a Pikachu that couldn't dance. At last week's Pokémon World Festival 2017 in South Korea part of the...
Arrives on 24th February
Nintendo is very keen to emphasize that the 3DS has plenty of life in it yet, and Nintendo of America has made a few notable announcements to emphasize that point. Perhaps most exciting for Pokémon fans and lovers of limited edition systems is a new variation on the way to North America. The Pikachu Yellow Edition New...
Because why the heck not
WWE star and Hollywood actor Dwayne "The Rock" Johnson might get paid to act like a hard case, but he let his softer side show this Halloween by dressing up as the world's most famous Pokémon, Pikachu. The somewhat disturbing costume was for the benefit of his baby daughter Jasmine, who didn't seem all that bothered that a...
There's Luigi Pikachu, too
Super Mario and Pikachu are two of the most recognisable characters on the planet, but you know what's better than both of these individuals? Mario Pikachu, that's what. No, you're not dreaming. All of these images are real. Mario Pikachu isn't a figment of your addled imagination, strained from hours of watching Nintendo...
A look at annual Summer Pokemon events in Japan
Its the summer of 2016, and the biggest craze going is Pokémon GO! If you've been too busy running around trying to catch em all, you might have missed out on the news of a few other Pokémon related events that are happening over in Japan right now. First up is the Pokemon Riddle Solving Rally...
The lucky scamp
Remember the Pokkén Tournament controller we covered a while back? A new version is being released in Japan this June, and it's clad in the signature colours of the world's most famous Pokémon. Costing 3,758 Yen, the Hori-made pad will be identical to the original in terms of form and functionality, but it's yellow. And it has a...
Big companies can get a little carried away when celebrating a major anniversary, and that seems to be the case with The Pokémon Company. It commissioned British artist Quentin Devine to produce a mosaic of Pikachu, following up similar projects he's completed in the past such as a Mona Lisa and a Queen Elizabeth II mosaic made out of...
Thanks to German toymaker Steiff
How much do you love Pokémon star Pikachu? Enough to part with $367, perhaps? You now have the opportunity to prove that because German toymaker Steiff - famed for its hand-made teddy bears - has created what has to be the most expensive Pikachu toy in the world. Priced at 45,000 Yen (US$367), pre-orders for this...
The wait is un-bear-able
The Pokémon Company International is teaming up with international toy retailer Build-A-Bear Workshop to bring the legendary Pikachu into even more homes across the globe. Walk into a Build-A-Bear store in early 2016 and you'll be able to make your very own Pikachu. The character will be rolled out across stores in the US,...
The Olympic medal-winning martial artist in Judo and UFC Women's Batnamweight Champion Ronda Rousey – also known for her roles in blockbuster movies such as Furious 7 – is arguably the most famous female athlete on the planet right now. So how exactly does one achieve such greatness? By dressing up as a Pikachu, of course. The former...
Cute but crushed by the man
A while ago we shared a gallery of a cute but slightly sad Pikachu plush, in which the mascot is geared up in a business suit and look-at-me-I'm-a-professional glasses. He even has a little Pokémon briefcase. That was released in Japan earlier in the year, but it's now available to order from the
Japan appears to be absolutely obsessed with the cute, cuddly and electric Pokémon, Pikachu. To celebrate the nation’s cultural obsession with the adorable pocket monster, for a second year in a row now, Nintendo has infested the coastal Japanese town of Yokohama with dancing Pikachu. These giant-sized Pikachu are actually a...
Busting some moves
Pikachu is kind of a big deal, we know - as the main mascot and spokesthing for Pokémon, the little yellow critter's cuteness is appreciated by millions of fans around the world. So when Nintendo, The Pokémon Company or Game Freak are spreading the gospel of 'mon, this is one character that appears regularly. Now, in a follow...
Prepare yourself for the Pikachu invasion
The Pokémon Company International will be making a splash at this year's 'Summer in the City' at the ExCeL London on Saturday 15th August, by attending with a horde of five Pikachu who will wander around the event for you to grab a selfie - if you are so inclined. Summer in the City is an annual event...
LED cheeks, a tail and feet to stand up
We sure like retro console mods here at Nintendo Life, as fans take classic systems and apply a neat twist to their design. Nintendo systems are often re-imagined in wonderful ways, and this 'PikaBoy' system is another example. The creator, 'eforie', had the idea in 2011 but made it a reality for...
When being adorable isn't enough to pay the bills
Until a certain age there's a certain freedom in our choices - the world is there for the taking and anything is possible. Eventually - for most people, if not all - a level of grown-up reality kicks in; bills must be paid, pensions must be considered and following dreams is replaced by chasing...
The recently announced Pikachu variation of HORI's GameCube-like series of controllers will join its Mario and Luigi counterparts on 2nd March 2015 in the US. The controller is priced at $27.99 on Amazon, but given the popularity of the other two controllers in the range, it's highly likely that stock will run out fast unless...
A Christmas endeavour
Nintendo's got its audience over a barrel with its range of amiibo toys, and it seems that their charms have taken over certain fans' hearts, however most people don't take this appreciation to the lengths that one fan has. A Facebook page has recently appear that documents the adventures of Pikachu, Fox, and Mario in their...
Japanese peripheral manufacturer Hori is releasing some pretty cool GameCube controllers to coincide with the launch of Super Smash Bros. Wii U, and it has added another one to the mix which is sure to appeal to seasoned Pokémon fans. The bright yellow Pikachu pad plugs into the Wii Remote and comes with a three-speed turbo...
Just don’t break your back lugging this pocket monster about
Collectibles are a major part of gaming, at least for those that are most enthusiastic. Weighing in at 6kg, the stuffed Pikachu pictured above is a good example being offered by Japanese brand, department and clothing chain, Beams. Due for release in November, local customers have been...
The eleventh of September was not the best day to choose
A presumed fan of the Pokémon series was seen climbing over a security fence into the grounds of the White House in the United States' capital yesterday. The man was wearing a Pikachu hat and t-shirt, but his intentions are completely unknown at the moment. You can see him in the tweets below...
Fly with Pikachu and friends this summer!
All Nippon Airway’s 2014 summer travel campaign is currently inviting Pokémon fanatics and their families to join Pikachu and company on a “one-of-a-kind” journey. Trainers who fly from Tokyo’s Haneda Airport to Sapporo’s New Chitose Airport between July 17th and August 3rd — or Okinawa’s...
Still no battling in the Eiffel Tower
It's no secret that the Kalos Region of Pokémon X & Y was inspired by the beauty, culture, and charming professors(?) of France. Now, for a fleeting amount of time, the real country will more closely resemble its virtual counterpart with its own Pokémon Center. As reported by Serebii and posted on the...
Club name is featured on the base of each system
Supporters of Japanese football who also happen to be obsessed with Pokémon are in for a special treat with a very exclusive giveaway. Nintendo are giving fans the chance to score one of three limited edition Pokémon-themed 3DS XL systems at Yokohama F. Marinos, Urawa Red Diamonds, and FC Tokyo...
This is a case for Pikachu!
A short time ago we reported on a new Pikachu-focused Pokémon title that was apparently in development at Game Freak. We then heard that the game would place the player in the role of a detective, with Pikachu acting as a partner who helps solve crimes. We've now heard that Nintendo has filed a trademark in Japan for...
Gotta sleuth 'em all?
It would appear that The Pokémon Company is working on a 3DS title which places you in the role of a detective who is teamed up with the famous Pikachu. The game was revealed during Japanese TV programme "The Professionals" in an episode which focused on Pokémon Company CEO Tsunekaz Ishihara. The game has a proposed...
According to Japanese website NHK, The Pokémon Company is currently developing a brand new Pokémon title which focuses on Pikachu. The title is said to have started development during the summer. President and CEO of the company, Tsunekazu Ishihara, is set to appear on Japanese TV on 28th October, with the existence of a new game in...
Tetris, of course, is also available
Were you ever playing with your Pocket Pikachu (aka Pokémon Pikachu) in the late ‘90s and thought, “Gee, I wish I was able to wear this on my wrist?” Well honestly, you probably could’ve found some way to attach a band to the thing. But now, thanks to 21st Century technology, you can wear a digitized...
With the Pokémon series nearly ready to celebrate its 18th birthday next year, some of its many spin-offs have become enduring gaming traditions in their own right. The Mystery Dungeon games are a prime example, combining classic roguelike dungeon crawling with the endless appeal of playing as Pokémon, and as the series' first...
Chilean 3DS is the same used in North America
The spectacularly yellow limited edition Pikachu 3DS XL originally started off as a Japan-only system, but since then it's been on a bit of an adventure, making it over to European shores last December. It now appears to have found another home, with the system apparently being announced for pre-order...
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