Update: It looks like stock is slowly but surely returning to the store, as pre-orders are now open to secure the game once more. According to the store listing, any orders placed now will be despatched at the end of the month.
Original Article: With Christmas well and truly over, it's almost tradition at this point to see a variety of fitness products hit shelves and be marketed from every possible angle. Nintendo UK is unsurprisingly getting in on the act itself by regularly promoting Ring Fit Adventure in press releases and social media posts, but there's one major problem: the blasted thing's out of stock almost everywhere.
We've been discussing Nintendo's fitness and RPG mashup this morning at Nintendo Life Towers, wondering just how many poor souls are being convinced to pick up the game thanks to this advertising - and rightly so because it's pretty brilliant - but then finding that they can't actually grab a copy. We've looked across all major retailers including Nintendo's very own store and are struggling to find it available for anywhere close to its RRP.
The debate in the office continues: is the product incredibly popular, with units selling out super-fast over this exercise-busy new year period, or did Nintendo once again fail to assess demand, producing a much lower quantity than needed? We're hoping it's the former, but we've seen similar stock issues with past products like amiibo thanks to sales which "exceeded expectations".
We've asked Nintendo UK for comment on the stock shortages and when we might expect the product to return. We'll update this article if we hear back.
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Comments 26
If stock has run out it means it is more popular than Nintendo anticipated, and whilst frustrating for people searching for the game it is better for Nintendo having to re-stock supply rather than have shelves full of a game no one wants.
Considering the game was released with fairly little fanfare I think it can be considered a runaway success.
The reviews on Amazon UK also suggest a big hit.
I was searching high & low for it yesterday to no avail
The only place I could find it was a pre-owned one on Amazon for just over £100
I think after LABOs failure to catch fire nintendo chose to be a lot more conservative with any expectations for a product unlike most things on the market. Now they are playing catch up on demand as it turns out people are very much interested in new and fun ways to get fit.
It's out of stock everywhere I looked in New Zealand, too The earliest I can find a restock is January 31st. As for Christmas: there wasn't any hope of snagging a copy then. It was way too late by mid-December.
I think it's great it's selling well, but clearly Nintendo was caught out by the demand and hadn't anywhere near enough units manufactured.
Who knew gamers exercised this much?
They're all over in the U.S. by me, I just don't have the motivation to pay $80 right now.
The US has them in stock everywhere. Target has a case full by me.
I'd like to get it, especially for a fun way to get me on my way from a marriage that was terrible for my health, but $80 just seems steep. I can intensely walk/jog with my Corgi until a price drop given how much stock we have here in the U.S.
Going to add to the "it's everywhere in the US" crowd. You can get it delivered tomorrow in the US if you have Amazon Prime. I've seen it in Target as well, and Gamestop.
One thing I did notice at my local Target, no Labo kits, the area was done over. Which is a real bummer as I was hoping for Labo VR on clearance. Oh well.
Is there a shortage or non?
@YANDMAN
There certainly is in the UK, not just for this game but the Switch console itself (regular not Lite).
A strong Christmas period for Nintendo in the UK it seems.
It’s out of stock because it’s being advertised! Do not stop advertising Ninty you are on to something.
I contacted Nintendo about U.K. switch shortages and they said they didn’t know when restock would happen but it should be before February. Not sure if ring fit adventure would be the same?
I mean, Nintendo does not control what retailers stock anywhere.
The retailers decided how many they wanted months ago. If Nintendo does not get tons of orders they also not making millions of these things with nowhere to ship.
And Amazon UK still trying to get rid of LABOs at £24... cant blame them for taking it slow filling the warehouse with another Nintendo pipe dream.
Picked it up from CEX for £65 last week. They’ve upped the price to £70, but if you frequent the app daily you can have some success there. GAME had it in store on Christmas Eve at £89. Scandalous!
Yeah, they would have bought the media space six months ago or so....and there’s nothing like scarcity to make people want something more.
@Agramonte
It really annoys you that Ring Fit Adventure has been a success doesn't it?
Right now retailers would be begging Nintendo for more copies of the game.
I want this game a lot. I have it on my wish list after Animal Crossing
Ryan, this is News. I've never seen anyone more unqualified for this job.
I ended up buying my copy from Amazon France a couple of weeks ago (on sale, so I saved about £25, which I was really happy about); it took about a week for it to get delivered to the UK, but it was worth it since it was sold out pretty much everywhere I looked.
@SBandy Wow, i had no idea. They must of sold a ton of systems for this to happen. it's like the good old launch days all over again.
I was considering buying this game after Christmas but couldn't find it in stock anywhere.
When it comes to Switch stock, the well known saying about a brewery comes to mind.
@Dogorilla Did you check Amazon UK? I got a copy from there around Christmas time.
@Nin10doh Yeah I did check there, and it's only available from third-party sellers at inflated prices. Ah well, I'll get it some other time once the stock has been replenished.
I'm really tired of nintendo's restock problem.Especcialy as it concerns amiibo of which Nintendo what's your probelm more than 80 percent of all amiibo are out of stock everywhere maybe you can restock them........!!! makes me upset
@Dogorilla I've been looking for a while too but I've just ordered one from Asda of all places. Might be worth having a look.
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