@NEStalgia - I totally see getting world-weary about all that underhanded marketing stuff. But from my perspective, when I wanted to find out about the latest music in X genre I'd listen to the X genre show on the radio. And you know, I'd find gems. When I want to find out about switch games I'll come here. But other people will see what their favourite YouTube or twitch celebrity is playing. Gotta find out somewhere. And this is dead cells we're talking about - a good game that people can stand behind. Even GTA needs marketing, and what is the vector? Influencers, whether in inverted commas or otherwise. Personally I like to think that we can sometimes underestimate the public. If nintendolife gives generic pool game #128 a 9 out of 10 I'm not going to automatically go and buy it. But it does keep me informed of what's out there. And for those with something to sell, something they habe worked hard on (or are paid money to sell) why wouldn't you go where the eyeballs are?
@NEStalgia talking about radio... What about radio? Music radio presenters are the archetypal "influencers", and that's their entire job. The difference now is (a) the process is democratized and you don't get a literal job first, and (b) the process is so well known and transparent that we get articles like this all about the process.
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Re: Ex-Motion Twin Marketing Manager Reveals The Tactics Behind Dead Cells' Huge Success
@NEStalgia - I totally see getting world-weary about all that underhanded marketing stuff. But from my perspective, when I wanted to find out about the latest music in X genre I'd listen to the X genre show on the radio. And you know, I'd find gems. When I want to find out about switch games I'll come here. But other people will see what their favourite YouTube or twitch celebrity is playing. Gotta find out somewhere. And this is dead cells we're talking about - a good game that people can stand behind. Even GTA needs marketing, and what is the vector? Influencers, whether in inverted commas or otherwise. Personally I like to think that we can sometimes underestimate the public. If nintendolife gives generic pool game #128 a 9 out of 10 I'm not going to automatically go and buy it. But it does keep me informed of what's out there. And for those with something to sell, something they habe worked hard on (or are paid money to sell) why wouldn't you go where the eyeballs are?
Re: Ex-Motion Twin Marketing Manager Reveals The Tactics Behind Dead Cells' Huge Success
@NEStalgia talking about radio... What about radio? Music radio presenters are the archetypal "influencers", and that's their entire job. The difference now is (a) the process is democratized and you don't get a literal job first, and (b) the process is so well known and transparent that we get articles like this all about the process.