Geoff Keighley has urged fans to "manage your expectations" ahead of the Summer Game Fest live stream this week, stressing that the show will primarily focus on games that have already been announced.
In a Twitter Spaces session transcribed by VGC, Geoff Keighley - who is normally exceptionally bullish when it comes to building hype - stated that it's a "really exciting week" for him as he will "finally see things we’ve been talking about to people for months". Specific games mentioned by Geoff include the recently announced Call of Duty: Modern Warfare 2, The Callisto Protocol, and Cuphead: The Delicious Last Course.
Despite stating that the show will entail a "couple of new game announcements", he nevertheless urged against expecting many "megaton" announcements:
“What I would say is that a lot of the games we’re going to show you are going to be [already] announced… games are going to show new content to you, like some of the ones I’ve mentioned. We’ve got a couple of new game announcements in the show and hopefully some surprises if everything holds. But it definitely is a show that’s primarily focused on stuff that is announced.
"So we’re doing some good stuff for you, but definitely manage your expectations in terms of the megaton shocks that you’re expecting. This is not The Game Awards. We’ve got lots of good stuff to show you but buyer beware of some of the crazy rumors I’m seeing out there in terms of things people expect to get announced."
What does this mean for Nintendo, specifically? Well, not much. Although nothing has been announced at the time of writing, we're fully expecting a Nintendo Direct to air at some point this month, and the likelihood of Geoff Keighley being privy to Nintendo's plans is slim at best. What this means is that Nintendo could very well come out with a Direct any day now, and if recent history is anything to go by, it'll contain at least a couple of "megaton" announcements. We can't wait.
What do you make of Geoff's comments here? Are you expecting a Nintendo Direct to air soon? Let us know!
What’s the point of that then?! Unless it’s a bluff.
Expectations, not exceptions.
nah it's not a bluff, however I think there will be a couple surprises.
Managing exceptions, not sure how to do that?! Help!
Plenty to look forward to now anyway so yeah no biggie.
Trust me Geoffrey, I'm pretty certain my expectations were managed from the get go.
Thumbs up for Geofffest
After all that talking about how awesome it was going to be? Quite the 180.
That's what's so great about Nintendo doing their own thing... we can still get a massive Nintendo Direct even without E3. Plus, they don't need to be part of the Summer Fest.
I mean, they have to do one right? We've only had one proper one this year and they may lose consumer focus as well as investor support if they go through the 'E3 season' without any Directs.
@quinnyboy58 Easy, expect nothing new to be announced besides maybe a Bandai Namco crossover fighter, another anime game and a few highly promoted cinematic movie games and you'll be fine.
If the biggest thing you're expecting to be announced is another Forza than your expectations are below dinosaur bones.
That's pretty expected, honestly. I thought the last one was a pretty huge bust with no memorable announcements except for Elden Ring which just isn't for me. Otherwise, I couldn't tell you what was there. Incredibly boring all around. That said, I feel like Geoff has really been trying to hype up this year's showing for a while now, so to suddenly tell people at the last minute to manage their expectations just sounds reckless. He should've set people's expectations sooner.
Remind me again why y'all want E3 to be dead...?
@SteamEngenius Yeah it's called advertising lmao
They want as many eyes on their game commercials as possible. These are not people that enjoy video games like we do, it's all business and commercialism and focus tested advertisement.
"Manage expectations" is PR-slang for "It will be disappointing, don't get your hopes up"
I choose to keep expectations in check. I'm all for the hits coming, but let's be realistic, here. When have we ever been disappointed? Or even NOT disappointed?
You might as well warn Americans to manage their drinking on St. Patrick's Day.
He has spent the last month hyping this waste of time of an event. Posting full lists of publishers that will "show new games". Hyping up the number of reveals and how it'll be bigger than any previous year...
Forgive me for stating "you dug your own grave."
My ideal marketing campaign: announcement trailer <6 months from release. Gameplay trailer (no deep dive) and/or demo a month before release. Launch trailer at release. Nintendo is pretty good with this. Everything being covered for over a year just starts burning me out before it hits shelves.
Nintendo have already outdid themselves on the announcements, they may well skip the June direct. Xenoblade 3 and Pokemon S&V alone are enough hype to get us to September.
Well, that officially seals it. This truly will be a waste of time now.
I manage my expectations by not watching it and catching any announcement trailers the next day. I can recommend it.
That doesn't sound good. But there could still be some neat stuff.
Sports story release date is all I ask.
I will do what I do with Directs, wait until the next day to wait for individual announcements I will be interested in, except normally its none, so therefore no hopes dashed.
Especially as I think Silk Song and Team Cherry are no more
Lol, even Geoff knows his show kinda sucks, especially since Microsoft (and subsidiaries) are the only major publishers attending
Read as "Keep your expectations high and then moan about it being pants on the internet after".
I already know Summer Games Fest is trash so I expect nothing
Nintendo already announced Metroid Prime 4, so this basically confirms that'll show up.
Geoff, I think your previous shows have done enough to manage our expectations anyway, but thanks all the same.
Gaming is dead, after Shredders Revenge and Bayonetta 3 I’m out!
Nintendo already has a pretty good lineup this year before we find out what might come in the Autumn and Christmas, but it looks like the other consoles schedules are delayed until 2023.
Quite refreshing for someone to come out and say it ain’t gonna be that good. Bravo.
I respect the transparency, for once. This industry needs a healthy dose of it.
My expectations for SGF are ALWAYS in check lol
I got a summer game fest of my own going on, it's me playing games during the summer
My only expectation is Dragon's Dogma 2, so I am already prepped for disappointment, everything else is just extra fluff for the event lol. That said, I do respect the transparency from Geoff, to not hype everyone up just to let everyone down.
@BloodNinja Agreed. I saw the headline and thought only “good.”
It reminded me of when the Diablo mobile game was announced. Had the announcement been handled more carefully, people would’ve actually been looking forward to it, but the way they did it everyone was incredulous that Blizzard could be so tone deaf. (Now that it’s out, we can see that it is a dumpster fire of micro transactions, but back then you could say it was promising.)
Don't worry Geoff I have NO expectations about gamesfest.😁
@TexanBanjo I think they were joking about the original grammar error
@nimnio Oh man, you’re so right! That Diablo mobile version was one of the most tone-deaf announcements in the history of gaming. And I’ve seen every console generation since the NES so I have a lot of material to look back upon LOL
"definitely manage your expectations in terms of the megaton shocks that you’re expecting. This is not The Game Awards" Oh, so it'll be even more lackluster?
Kind of sounds like some of the planned announcements are backing out of the showcase. The change in tone from previous info about the showcase and the "if everything holds" line makes it sound like the lineup for the showcase is in a bit of flux
So he hypes up the show for months and then right before it drops says to temper expectations? Ok then lol
I'm already expecting this to be constantly interrupted by Metaverse/Facebook Gaming ads and that E3 will look good by comparison when it comes back next year. He said this isn't The Game Awards, which is a solid indicator of what we can expect in terms of quality. :/
Sounds like his usual "hype talk" to me.
CHOO CHOO ALL ABOARD THE HYPE TRAIN for nothing new and especially nothing whatsoever from Nintendo
Yeah, I had no hype for this to begin with but it's funny to see him say this after months of hype. Possibly same game announcements got pulled, but no gaming event is worth hyping this much. Especially something like SGF, which doesn't have a great reputation to begin with.
This is why I like Nintendo's approach, announce a Direct a day or two in advance and not overhype it.
I know many people have brought it up, but this? Is this better then E3? Because despite of all E3's faults my god at least we wouldn't be getting such a boring presentation! "manage expectations" That's assuming I even had any to begin with!
I miss E3, and I wish they didn't get rid of it, I meant if we were going to get this anyway? And based off of what he said, its not even going to be all that good, as if it ever was!
He has also been hyping summer game fest up, only for this to be said, come on!
I can't think of another industry that actively tries to avoid hype trains.
@Mattock1987 as with everything Jeff Keighly, dial your expectations way the hell down low. I think he's only had maybe 2 or 3 big announcements at his events over the last decade. I honestly do not know why people rally behind this empty calorie hype machine he sets up. I highly doubt he'll be able to sub out E3.
I was getting hyped to see a lot of men’s care products, are you telling me there’s not going to be that many now?
So wait. Summer Game Fest reads/watched Nintendo Life, GameExplain, Playstation videos, then reports this as new news. smh
Why bother watching it then lol
Why bother making this "fest" then ? Youtube is a good platform for that do I need watching a 2 hour commercial show for something that we already know that is coming. And people wonder why some of us still miss E3 despite some down years they never pulled something like this.
This is probably a bait n switch, like how Sakurai said not to expect too many new characters for Smash Ultimate (since they were already bringing back every single previous one) but then added more new characters than ever....
That or he realized that he can't match the hype and seriously wants to minimize disappointment
I have no expectations, except that the show will have a lot of advertising and marketing crap, like every year.
I will read the summary here on NL and PS, and that is all I need.
@TexanBanjo my dad would be pretty pumped if he got another Forza, it's literally the only game he plays! 😂
This is giving me serious "my party will be the best one ever, just you wait!! " and then the party is at the local playground and you're not getting cake! 😂🤣
I'm only really expecting Marvels Midnight Sun's news. Will watch it as I enjoy Geoff's events most of the time.
Tap here to load 59 comments
Leave A Comment
Hold on there, you need to login to post a comment...