If you cast your minds back to the mid 2000s, you'll remember that the WarioWare series was just starting to take off, with the launch of WarioWare Inc.: Mega Microgame$! in 2003 making a big splash on GBA. The earlier titles in the series didn't feature much voice acting, and it wasn't until the 3DS entry WarioWare Gold in 2018 that we started properly hearing the dulcet tones of Wario himself.
Well, it turns out that nearly a decade prior, Charles Marinet himself completed a fairly substantial advertisement gig for WarioWare D.I.Y on the Nintendo DS in 2009. You may remember the advertisement itself if you're based in the UK, but it essentially featured Wario's voice describing the game itself, before prompting customers to head to TESCO, a very specific British supermarket chain. You can check out the footage and accompanying voiceover work in the video below.
This information was verified by YouTuber Squishy Pixelz and shared with Gaming Reinvented. Squishy reached out to Mr. Martinet himself via email and the famed voice actor confirmed that, yes, it was really him who provided the voice for the TESCO advertisement.
It seems odd for a major Nintendo character to promote a third-party company, right? It's unlikely to ever occur again with Nintendo pushing their own web stores, but this is nevertheless a cool little throwback to simpler times!
Let us know if you remember this particular advertisement. If you're outside of the UK and this is the first time seeing it, share your thoughts!
[source youtube.com, via gamingreinvented.com]
Comments 19
I once bumped into Toad when he was on his way to ASDA for some pasta hahaha
@Toads-Friend haha, a day to remember I'm sure. 😀
i wonder how many clubcard points wario has
How isn't there a Wario Ware mobile game yet? The micro game format would fit perfectly to 5 minute stints.
I don't see how this is odd, Tesco likely paid for the promotion in the video. You often see ads now for multiplat games that say "play it on Xbox" at the end as Xbox has paid for that ad-within-an-ad, same thing really.
Nothing particularly strange about this. I'm in Ireland and Tesco stocked quite a lot of video games here then.
This is the equivalent of the US promoting Target/Walmart exclusives etc.
The marketing for WarioWare: DIY in Australia was virtually nonexistent. Almost nobody was stocking it apart from EB Games.
I managed to find a copy at Dick Smith for $60, which was $10 under the full retail price of AU$70 (I refused to pay the ridiculous asking price of $70 for any DS game).
Two weeks later, they dropped it to a measly AU$20. $20! Only two weeks after launch!
I picked up another copy to gift to my brother, but the release seemed like such a mess.
I would LOVE a sequel, but ideally with mic/camera support (in a future console).
While most of my games were duds, there were a few that I'm still quite proud of. I never shared them online though, presumably as they wouldn't have been approved for one reason or another (one game presents you with one of seven possible scenarios, and you must respond with the appropriate finger, and yes, that includes the middle finger).
Not familiar with Tesco, but going by The_BADD_Man's explanation above then yeah, nothing odd about this really. Pretty amusing though.
Why did they go from Wario talking and entertaining us all in Gold to making him audibly silent in Get it Together!? Having him speak in Gold was genuinely a joy that I immediately missed in Get it Together!
@The_BAAD_Man "This is the equivalent of the US promoting Target/Walmart exclusives etc."
I think you're missing the point, it would be equivalent to that if the US had ads where Martinet has Wario, Mario, or Luigi, etc. actually do all the voice acting for the ad, but genuinely, I don't remember ever seeing that once in an American ad, be it for a specific chain or otherwise.
@duffmmann That's fair. They should have one for Waluigimart!
Oh man I loved Warioware DIY and wouldn't mind a Switch release. That's unlikely as we already have a fine Warioware game on the Switch. I liked other peoples' creations more than my poor efforts though, ha.
Tesco was very successful back then but has declined now all round.
@LEGEND_MARIOID GBA and DS had two Warioware games each (DS had three if you count the DSiWare Snapped), so don't give up the dream
Ah, WarioWare: D.I.Y., I love that game but couldn't make anything great. Best I ever did was a demake of the Mario 2 microgame, which was presented in the Super Mario Advance version. I decided to turn it into a Yume Koujou: Doki Doki Panic version instead with the ability to attack one of four different enemies each time you play.
I guess I'm not really a creator as much as a player.
EDIT: Come to think of it, weren't there commercials where Wario actually spoke? I remember the Wario Land 4 commercial had Wario speaking to the public on behalf of a shopping mall. Cannot remember if it was Charles Martinet voicing Wario.
@duffmmann Yeah, I agree. The full voice acting in Gold was a genuine delight. I was really disappointed that they dialled it right down in Get It Together.
@Bret oh yeah of course. You're right. They were all good games as well.
I have it on good authority that Luigi opts for Aldi (loves a bargain), Bowser orders Sainsburys online (busy guy) and Waluigi goes to Waitrose (Such a snob!)
Huh I guess all you have to do to get a response from the voice of Mario is just email him!
Wonder if Wario complains as much as reddit about tesco prices being cheaper if you have a clubcard.
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