French video game developer DONTNOD — who you may know from games like Life is Strange, Tell Me Why, and Life is Strange 2 — have officially changed their name as of today, May 31st. Except it's less of a name change, and more of a "you people have been saying it wrong" change.
As part of a massive rebrand of the company, they announced today on their Twitter and blog that their name is now DON'T NOD, with a space and an apostrophe that weren't there before.
In their 20-second rebrand video, we can even see a sneak peek of what they might be working on next:
It’s an exciting time for us and we wanted to share our excitement with you! We have produced a reel to showcase our new logo. It’s an adaptable design and can be tailored to represent different game genres and universes, so it’s a good job we have several upcoming projects to test it out on…
The variations of the logo could hint at the projects currently in the works, and it certainly seems like at least one of them is being worked on at their newly-opened Montreal office, as the studio's Executive Producer tweeted out a cryptic response:
The blog also mentions that "Dontnodians are all working in several human-sized teams and on six exciting upcoming internal projects" across their 320-strong team.
But, uh, what does the name mean? According to their blog, it came from their desire to "represent our tendency to be non-conventional as a company and in the games we create – as in, we DON’T NOD along to everyone else’s tune."
What do you hope DON'T NOD's next game will be? Give us your hopes and predictions in the comments.
Comments 18
I've never thought of any way to read that BUT as "Don't Nod" so this feels like a random change.
Kind of don't know how to feel on them honestly. I love the first Life is Strange but when it comes to the sequels (and Tell Me Why) I feel like Deck Nine understands the appeal of the first game significantly more than the people who actually made it do.
The French hate nodding.
G-get it?
Because they're a French gaming company?
I swear I'm not Xenophobic, I love Xenoblade.
I used to think they were called "DO NOT NOD" until a couple years ago 😅
While deck nine moved Life Is Strange into a much better direction past Don't Nod's original vision, the original dev team is still able to interesting territory in the choose-your-own-adventure genre of games. It'll be exciting to see what comes next from Don't Nod.
should have changed that stupid name while they were at it.
Re-rebrand (the crowd says Bo Selecta)
? I've always said it as Don't Nod. Also can we get a remember me remaster/remake/rerelease?
Haven't enjoyed a single one of their games, but glad to know how to pronounce their name now
Erm...how did people use to say it?
@GrailUK That's what I’m trying to figure out, haha.
@GrailUK I always thought of it as Dont being one word without the apostrophe. The lack of grammar threw me all these years. So I was calling them "Dontnod" with Dont rhyming with Font, Want etc... I knew it never made any sense, but I also knew they were French...
@GrailUK Don-Tee-Nod
I have no idea. Maybe they were flooded by the illiterate on Twitter or something.
Also I kinda like nodding when appropriate, gotta admit!
What other way was there to say it?
Uhh how else would you say it? I mean it's a palindrome and that's cool and all but it clearly says don't nod
I want Vampyr 2!
@CharlieGirl You think we'll ever catch up with Max and Chloe again?
Well I'm just happy everyone knows how to say it now
@JustMonika god, I hope so. but... probably not. Before the Storm's bonus episode had a real sense of closure, and the comic book series ended, which sounds to me like the franchise is moving past them ☹
@CharlieGirl That bonus episode always makes me cry, lol. I hope it's included in the remaster. I hope that releases soon on Switch and gets a physical release.
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