Mario and Bowser
Image: Twitter / via @ZhugeEX

When you think about Sony's PlayStation brand, what mascots come to mind? Some obvious ones would be Ratchet & Clank, Kratos, or perhaps even Aloy from Horizon Zero Dawn - but why not Mario and Bowser?

While you wouldn't normally associate the most famous video game character in the world with the PlayStation brand, one games store located in Guangzhou, China is using Mario and Bowser (in their wedding outfits from Super Mario Odyssey) to promote the PS5, and well...the entire brand - with cardboard cutouts of the characters outside the front of this shop.

Here's a look at these "unique decorations", courtesy of Niko Partners senior analyst, Daniel Ahmad:

It's definitely weird, but it's admittedly not the first time we've seen something like this. Mario and Bowser should know better - especially ahead of the launch of the Switch OLED model in China next week on 11th January.

Perhaps Mario and Bowser are just trying to help generate some excitement about Nintendo's latest Switch model. Or alternatively, it is just a joke. We may never know!

Have you ever seen something similar to the above shot, or a specific brand promoting its rival? Do you own either a PS5 or OLED model yet? Leave a comment down below.