Pokémon GO has been around for a fair few years now, and has made its creators a bunch of cash via in-app purchases and sponsored PokéStops and gyms. However, it would seem that Niantic is looking to expand the money-making potential of the game by including Google ads.
Datamining group PokeMiners has spotted that the 0.227.0 update includes placeholders for the Google Ad Library. The placeholders could cover everything from small banner ads to half or even full-page ones.
While the average smartphone gamer might not see the issue here, especially as Google ads are commonplace on many free-to-play titles, this marks a shift from a subtle monetization tactic to a more obvious one – and, as you can imagine, the reaction hasn't been pretty amongst fans.
How do you feel about this news? Have you already put loads of cash into the game? Do you think adding Google ads will pave the way for a subscription service that removes the advertising? Let us know with a comment.
[source twitter.com, via gamepur.com]
Comments 41
Who the heck spends 3K on Pokemon?
A wild Porygon-Z appeared!
Porygon-Z used Nasty Plot!
It was super effective!
I already stopped playing this cashgrab trash years ago.
@Onett Yep these guys are gonna continue to play Go even if the ads happen. They just making noise as usual
I'm honestly baffled how Niantic is handling this game and sometimes wish it will backfire. Niantic is surely hating their playerbase (no, not only because of this ads)
Meanwhile Pikmin Bloom is left to die alone with no major updates since launch.
I've been checking in with Go daily for a couple years now. The battles are fun, and being able to transfer to Pokemon Home is a godsend.
But if Niantic insert game-interrupting ads into the game, I'll just quit.
@liljmoore A Startrek and Lord of the Rings fan apparently.
@Octane Can you blame them? It's not a good game, and honestly very forgettable. I forgot it existed until you mentioned it.
Yeah, I'll quit too if ads are added
@Nin10doh Well... make it better then? LOL
I'll start playing again when they introduce NFTs, until then no thx Niantic.
Honestly the only thing more repellent for me than inserting ads or a subscription would be inserting NFTs.
I suspect I'd probably plough through ads with a grumble, and an optional subscription I'd just ignore with a grumble. But NFTs would make me quit instantly, they have no place in games.
Can you imagine an unskippable commercial before half of the battles…. Or before raid battles.
“We’ll go right into the action. But first…. Here’s budweiser”
Removed; user is banned
Putting ads in a smartphone games makes sense... unless the game is still printing a ton of money and you even came up with exclusive passes for extra content.
Then it is just greedy.
@Friendly that's not how Google ads tend to work most of the time, I would say that in the smartphone games world their ads are the least agressive.
@Ogbert matter of time that when happens
@liljmoore you would be surprised how many people I know that spend more than that on microtransactions in games.
Looking at myself, I probably spent around 20 euro in the last 10 years, but there you have it 10 years.
That person spending 3k, they're the problem.
They won't stop playing if they put ads in, they've already spent too much to stop now. They're the people that all these scummy cash grabs exist for, the people throwing down literal thousands on a single game.
So they are earning billions every year but that's still not enough? They want more revenue off ads.
How greedy can they get
@Rayquaza2510 but can you imagine though?
We don’t know the numbers for 2021 yet, but the game is still printing tons of money. More than at the start. So I think we can agree that Niantic is just incredibly greedy.
https://www.statista.com/statistics/882474/pokemon-go-all-time-player-spending-countries/
Those vocal about the changes are the ones that will keep feeding this game with money, so in the end, the whales and the cashgrab app are two half of the same rotten thing, so deserve each other.
If there's a remove ads fee then they can still salvage this stupid issue because the player base will still play it regardless of the ads being there or not.
Pokemon fans unhappy about something? I for one am shocked.
All jokes aside, it's a free to play game. Ads are inevitable.
@Rob3008 'Pokemon Go is still relevant in 2021 and has made over $5 billion revenue in five years'
Free to play or not, it's disgusting, I don't know if you follow Niantic or not but they are not just a 'Game company', the game is still full of bugs what they don't fix... And their attitude... omg. They don't care about their playerbase who made them big as they are now.
I’m failing to see how anybody has come to conclusion that there may be ads coming to the game...?
And with the game continuing to make BILLIONS, ads are completely inexcusable.
@Aezetz I appreciate the time you took to look back at my old posts but I'm not sure it's super relevant to what I posted. Pokemon Go is hugely successful and a title I enjoy but I also recognise that it's free to play and Niantic can make even more money from it should they so choose. They're not running a charity but a game's company.
@Friendly I do fully agree they are greedy here.
I don't doubt some will quit. Company won't care, the increased revenue they'll get from those that stay will be worth culling the krill and minnows to attract more dolphins and whales.
That's one thing in favor of Nintendo's mobile games, no ads.
I stopped playing Pokémon GO around the launch of Pokémon Unite, not because I swapped games, but because I felt they were adding too much in too little time.
Maybe I should go back in it since it actually encouraged me indirectly to walk.
As for that person who has allegedly spent 3K on the game since day 1, either has his bills paid by someone else or is just trying to get likes. Regardless, those people who spend thlusands of dollars on microtransactions are the reason why games are getting so predatory.
The same company paying for Niantic to work on this game also earns much money from various games on the Nintendo Switch, various TV series, merchandise, a trading card game, and mangas.
Then again, they also forget to invest in the graphics department for Game Freak or well...the Pokédex in general, so I don't know how they operate.
The Pokémon Company is cheaping out despite having a lot of money. I've seen then get money from YouTube ads in videos that don't even qualify for monetization. Have we come to this point where they're just interested exclusively about money now rather than quality, despite holding the highest grossing media franchise of all time?
Maybe Niantic need more billions. These are tough times were living in and with the billionaire space race going on at the minute, I see a market for Galactic pokemon Go. Wont come cheap.
@Octane I will! I'll add blackjack and h**kers! Matter of fact, forget the blackjack!
Google used Money Lure
Niantic holds out hand
@ModdedInkling When any game franchise purposely split a game into 2 exact ones in the guise of “exclusive” content/Pokémons is from the get-go about money. Not to mention all those loot box trading/battling cards. The Pokémon Company as a whole is a toy/brand company that is focused on making money off their Pokémon IP.
As for Game Freaks’ art department, their excuse has always been they want to maintain a smaller development team and company in general (which is another way of trying to nickel and dime their way off their own developers and squeezing them for all their worth.) Both companies are only looking out for their bottom line.
Similarly, Nintendo isn’t exactly known to be generous when it comes to providing services for their asking price. NSO I am looking at you. Or eating any costs off from their game consoles to providing beefier tech at an affordable price like Sony and Microsoft.
tosses Pokeball at Pokemon, misses, forced to watch an ad
Ugh, seriously?
tries again and hit the Pokemon, Pokemon breaks out of ball, forced to watch another ad, this happens for about 10 minutes
GAAAAAAH!!!
....Anyways yeah, I stopped playing this game a long time ago. lol
@graviton
Which effectively makes Nintendo probably the most expensive out of the three, ironically being the opposite to the 7th Gen when the Wii and DS were crazy cheap, diverse, and just overall accessible. The amount of accessories, the absurdly high prices of games, and even just the controllers themselves make everything way more expensive than even the PS5 and XSX. It's truly not fun.
still play the game and it has ads, the ads pop up in little balloons and when you tap them, you get free potions, pokeballs, and revives. So, if they keep that up so i'm not spending money on things that's fine
@Rob3008 what do you mean? Why should I look at your post history?
app itself is free so makes sense for it to have ads on it people complaining just to complain they will probably have option to pay to remove them like most free apps and games
@ModdedInkling Agreed. But I don’t know if the Wii and DS era were any better, especially the DS and 3DS. By the end of the DS and 3DS, their tech probably have dropped significantly enough for Nintendo to be making a substantial profit off hardware alone. Even with the current Switch, they are making a boat load just from the system. The upgraded OLED is minuscule especially with the price raise.
I can’t say if this is the case, but after the Wii U, I am sure Nintendo is playing it very conservative. Their venture into DLCs for their main games this Gen is an example. Without the DLC, Animal Crossing New Horizons is half of what New Leaf was in content. Even with the DLC, it is still lacking. Similarly with the Mario sport games, it seems they are purposely holding back content to provide them as DLC or regular “updates”. Speaking of which, the Pokemon Company has perfected this strategy with Sword/Shield and probably with Platium content for Brilliant Diamon and Pearl.
@Nin10doh Did you just quote Bender!?
@Picola-Wicola Of course I did.
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