
Sakurai yesterday caught our attention when he shared an image of himself riding a horse, and now he's got social media's attention again, this time for purchasing an Xbox!
Yes, that's right - the director of Super Smash Bros. Ultimate has finally got his hands on Microsoft's latest and most powerful console, the Xbox Series X. Sakurai, in general, is a lover of games - so it's no surprise to see he's added the latest Xbox hardware to his gaming setup, which already features a Nintendo Switch and PlayStation 5.
Here is Google's rough translation, along with a reply from the official Xbox Twitter account to Sakurai and his cat, Fukura:
"One year after its release, I finally bought it ...! It may be affected by Corona, but it will continue to be difficult to obtain game consoles."
Xbox has just reached its 20th anniversary, and it finally seems to be getting some attention in Japan's gaming market - thanks to Game Pass and xCloud, which can be played across multiple devices. Xbox Series X|S is also doing quite well in the region.
Just this week, it was confirmed the combined sales of Xbox Series X|S had already surpassed the total lifetime sales of Xbox One. As reported on our sister site Pure Xbox, Microsoft's new systems shifted around 116,119 units in one year compared to Xbox One's 114,726 units after about seven and half years.
Xbox also confirmed Japan has become the system's fastest-growing market, and it follows on from Xbox stating how it wants to expand its reach within this region - by securing more Japanese partnerships and Japanese-made games for its services.
Halo Infinite launches on the platform on December 8th, so perhaps Sakurai is getting ready for that. Any other recommendations for him though? Have you got an Xbox? Leave a comment down below.
Comments 123
Even his cat is disappointed with the purrrrrchase.
seriously stop. we can't do this for literally every thing he ever tweets.
I double-taked the box for a second.
Giant Xbox or tiny Sakurai?
“Sakurai rides a horse”, “Sakurai buys a console”. This joke is already older than hearing constantly about how burnout he was feeling.
Perhaps he wants a cutting edge machine who's controllers won't break after 3 months of use?
BREAKING NEWS.
Sakurai is a human.
In all fairness tho, i dont blame him. I ordered a Series S yesterday as a gamepass machine after vowing 7 years ago that i would never own another xbox.
are you really kidding me?! this is news?!!
I was lucky to get one last year just before Christmas, when my local store got a small shipment. Was sold out again within a couple hours.
At the right place and right time kind of thing.
It's really a beast of a console and pairs well with my 4K OLED TV.
But the very best is that all games I already had for my XBox One X and XBOX360 with save files could be transferred right over to the new console.
Why are you writing about this? Give the man a slack…
@Anti-Matter I doubt they will go to the (albeit minimal) effort for the one or two people that want to play them.
Does he eat food too?
@Kidfunkadelic83 Mine's paid for itself so far. So many games I've caught up on, and now I've got Psychonauts 2 and Forza Horizon 5 'for free'.
Should be illegal.
@Ripplefield yep it's embarrassing at this point, is NL crushing over this guy or something?
@Anti-Matter people that want to play them games already play these games. They are not purchasing a Xbox SX to play them. Just buy the games and enjoy rather then moaning on every article about dance dance revolution gx turbo championship editions.
@Ocaz Unclear, but I'm sure NL will let us know if anything turns up.
Let the triggering commence.
Can we stop stalking this man already? You’ve already shown his Twitter account twice, if people want to follow him, they can do so on their own accord.
@Kidfunkadelic83 I picked up the series s last year for the exact same purpose as you and this last year alone Ive played to a finish more games than I ever bough and played on ps3-5 and the wii u and switch combined. And theres a whole bunch of more games Ive checked out but didnt fall for.
I know this is a nintendo site but since the article is xbox related Im just gonna say it. Gamepass is awesome for expanding my gaming horizon and finding games I probably wouldnt have bought and thus missed out on.
Dont worry, I also love my Switch and PS5. I use those strictly for exclusives now. Xbox for everything else on top of their own exclusives.
I'm also thinking of picking up a Series X just for GamePass.
@LinkSword good because if he eats food then I also do too just so I can say I do something this man does. He made a video game you know? That makes him the most important thing ever so if I could only grasp at that spark I’d be up there with him. I’m not obsessed I just think that would be neat to have a similar hobby to the guy who made the only video game in the universe. Did you know he rides horses and talks to humans?
@Ripplefield Just be grateful he doesn't tweet about his toilet movements.
This guy is great, how he openly talks about his life, his work and how he likes Xbox 😊.
@GrailUK This tweet is nice but many people overuse the social media, that's why I don't read them LOL. And who is Fukura?
Anyway, this particular tweet is more relevant than others because it is about a famous video games developer finally being able to purchase a Series X.
"Sakurai rides a Horse!" "Sakurai buys an XBox!"
I think this is a great opportunity for one of the staff to do a Back Page article on Sakurai's day-to-day life after Smash, with him photo shopped in various situations.
"Sakurai eats at Mc Donalds!"
"Sakurai books his driving test!"
"Sakurai bungee jumps into volcano!"
"Sakurai grows world's second largest marrow!"
@BlueOcean His cat I think (from the photo, (s)he doesn't look like an XBox fan...)
He has the money (which he has earned well) to do that. Also, I guess he's helping it's sales. As far as I know, the sales could do with some help?
I bought an Oculus Quest 2 the other week, AND I've made over 120 games on Switch.
I tweet random stuff all the time.
And I have a cat.
This is blatant favouritism!!
Just as some sort of social experiment, I want to know what the comments would be like if this was posted on PureXBox too. I'm not too sure what to do with this revelation. My initial thought was 'good for him, so what.' But thinking about it...good for him...so what.
@GrailUK Oh ha ha, I see.
Good choice. Absolutely excellent games system.
Series X/S is doing considerably pretty well in japan compared to XB One. Gamepass is a killer service, that only Microsoft could afford looking at the big picture. I dont know if it would be good for small developers, probably not but wish Nintendo could offer something similar. New AAA PS5 games cost like 80$, for sure its bad for the consumer
@Zyph Same. I heard the Xbox Series can very easily emulate the PS2 while the PS5 can't.
Leave Sakurai alone 😭
Not thinking about upgrading right away as my PS4 has mileage yet but I think I’d go with the Series X for Gamepass and backwards compatibility. When it comes to exclusive games, Nintendo’s are really the only ones that pique my interest.
@glaemay I haven’t tried PS2 but it plays Gamecube games pretty well!
Well now we know the identity of one of the ten people who own a SeXbox in Japan.
It's finally got some quality console exclusives ppl are hyped to play. Forza Horizon 5 and Halo Infinite. I bought on Steam (gotta have Gyro aiming otherwise I can't stand Halo) but many ppl are still sleeping on gyro.
That said, can we get a lengthy article next time he buys a pair of socks? Fruit of the Loom, or Hanes? I'm sure we're all dying to find out...
Good for him, but not everything Sakurai does is newsworthy because he isn't working on Smash Bros Ultimate DLC anymore.
It's a great machine. I'd love to see MarioKart 9 be more Forza Horizon open world over the mushroom kingdom. The upgrade path from older games is brilliant, especially compared to nintendo.
"Why are you writing this? This isn't news!" they ask, on an article that took no effort to source, about 4 minutes to write, and which has 44 on-site comments, 28 replies on Twitter, and 224 likes.
They write about what you'll read about. As has always been the way.
The series S/X are great but only for gamepass, and how long is this "samurai does this" going to go on for? Just create a seperate website with news dedicated to him and call it SakuraiLife
OMG, Xbox doubles their total sales in Japan.
Great news for them!
I got a Series S because it's so hard to get a Series X.
@GrailUK @quinnyboy58 Do you really have to be killjoys?
Is Sakurai your god or something? Like you report on almost every thing he does I don't get the cult like worship of this man. Yes Smash is great he's talented but geez tone it down it's honestly creepy
@Entrr_username Sorry. I guess we were all waiting for you to start the party...
When do we get one with him using the Bathroom? Like stop!
@Zag_Man But Sakurai collects consoles. It's like reporting the man has drunk a glass of water!
@Zag_Man I see your point. With respect, I think you are overstating it, but I get where you are coming from. I dare say there will be people hysterically buying one because Sakurai has.
@BlackenedHalo Sundays are slow news days when it comes to games
Smash fans: OMG MASTER CHIEF WILL BE SURPRISE DROPPED INTO SMASH :0 :0 :0
@Xiovanni lol
@Zag_Man Agreed
He has a PS5 as well? Traitor x2!
Waiting for the next headline: Have you seen it? Mister Sakurai just took a dump!
I wonder if Sakurai likes all this attention? He’s been all over the news lately. It’s going to be a long time coming until we get some new project news I feel.
Lucky man, I couldn’t obtain an Xbox Series X since launch. I think it’s easier for an average 70 year old man to find a 25 year old woman to successfully date than finding an Xbox Series X right now.
Congrats with your purchase. Sakurai is a true gamer. Nice to see him enjoy.
I found 3 series X at launch so sold two plus my one x. Then bought two ps5s at launch and sold the extra plus my ps4 pro. So i came away with 2 next gen consoles without spending an extra dollar and had enough left over for a few games and a bottle of scotch. Sucks people are still having trouble a year later and worse that ps5 production is dropping a million units in 2022.
The cat is waiting for the box to be emptied to have it for itself
@NRLPLSTCTY and to think, people describe scalpers as parasitic opportunists, but you seem like a lovely chap
that cat is so waiting for that box. it's nice that Mr. Sakurai can have a chance to chill out and relieve some of the stress Smash Ultimate gave him and the rest of the dev team. I do wonder when I'll be able to get a PS5 though..
Removed - inappropriate language
Fighter Pass 3 so far has 2 confirmed fighters: yesterday Epona and now Master Chief.
Forza Horizon series is amazing. I don't blame him.
Nintendo Life plz, you are above this lazy level of journalism
I still am not sure myself which I am wanting to go with this generation. There are positives and negatives to both of the consoles this generation so I just have to figure out what I want to give up. I don't like the overall aesthetics of the PS5 but at the same time I could just get a gaming PC when I decide I want to play some Xbox games, and still be able to keep playing some of my favorite franchises on PlayStation 5. With all of Xbox's acquisitions though, a good chunk of my favorite franchises are now on Microsoft's side. It will still be a good long while before I buy one due to how hard it is to get one right now. I won't pay scalper prices.
Since no one said it yet. I will.
Good job Sakurai on finally nabbing a Series X. Xbox has done a great job with the console. He's going to have a blast with Forza and Halo infinite, both truly masterclass games of their genre.
It's refreshing seeing Xbox finally gaining momentum in Japan again. The "Xbox One era" has been an embarrassment to the brand with that idiot Don Mattrick at the helm. Getting rid of that clown and putting Phil Spencer at the reigns was well overdue. Perhaps the best decision they've made.
Seriously, could you give this man a breather once in a while? Next time you would be making an article of him sneezing in his bathroom.
@Dpullam "could just get a gaming PC "
PlayStation are putting their games on PC as well now, so that applies to both consoles. And Gamepass for Xbox console is not the same as on PC. Some games are exclusive to each platform, so do the research and look into which version is best for you.
Also, having a console for either has it's advantages if you play any multiplayer games. Hackers are a real problem on the platform and don't get me started on scalpers for graphics cards and components. Saying this as a PC gamer with a 3090 rig, an Xbox Series X, and a Nintendo Switch. Play on whatever platform you want, particularly whatever platform is the most accessible, and preferably the least infested by scalpers at the time.
Woah! Person who likes video games buys a video game console! No way!
I, too, follow game developers with tweet notifications on so may feel like I'm really there with them. Keep 'em coming, I won't be satisfied until you've analyzed his every movement into oblivion!
I got gamepass for 1$ to play the new Age of Empires on my PC.. It's great. Too bad i got access to Forza 5 but my pc can't run it. Also Xbox Cloud not available everywhere yet
@DevinRex Thank you for the sound advice! I completely forgot that some PlayStation 5 games are on PC now. That makes my decision much easier.
I just assumed all Nintendo execs bought Xboxes and PlayStations in order to sacrifice them and gain their power.
After all those requests from fans to add Master Chief to Smash, it looks like he's finally gonna check out that Halo series.
Oh boy, it's the Anti-Sakurai Society and the Slow News Day Brigade! Everyone loves their witty and insightful criticism!
I hope they'll let me join their club!
Wahhhh!
Stop posting silly content, Nintendo Life! You know how much I hate clicking, reading, and commenting! I can't believe how much of my time you just wasted! And you're still wasting it!
I don't find this interesting or amusing and neither should anyone else!
Wahhhh!!!
This isn't news! I want news!
From now on, I only want to see articles about major, exciting Nintendo news! There's enough of that happening that you could write about it every single day, keep the website running, and keep all your staff employed.
Wahh! Slow news day! Look at how much of my time you're wasting!
Waaaaahhhh!
And most of all, I'm so sick of you people posting articles about incredibly popular game directors! Especially Sakurai! What is this, a cult?! The man only exists to entertain me and I'm so sick of you wasting my time talking about him!
"Oh, Sakurai's arm hurts, he got a boo boo, he had to get hooked up to an IV bag, boo hoo!"
That's not gaming news!
"Yay, Sakurai is on vacation, he works so hard and we're happy to see a fellow human being enjoying his life!"
Not news! He doesn't work hard and he doesn't need a break! Anyone could do his job! I could do his job! I could do it better!
I don't want to read about him unless it's about a game he's working on and even then you'd better keep it to a minimum! I don't want to see his dumb poo poo head face! Everyone stop talking about him!
"Oh, Mr. Sakurai tweeted about a game he's playing! We love you Sakurai-sama, notice us senpai, marry us!"
Who cares?! I play games! Why don't you write an article about that? Sakurai uses the toilet, too! Are you going to write an article about that? I'm so original for saying so! I use the toilet, too! I'm on the toilet now! I've been here for an hour writing this comment! Write an article about me! Stop posting about things I'm not personally interested in! I have to read and comment on everything and you post and you're wasting so much of my time!
I hate NintendoLife! Why am I here?!
Wahh! Waaaahhhhh! WWAAAAAAAAAHHHHHHH!!!!!!!!!
@Kidfunkadelic83 Don't think you'll be disappointed, it's great to have alongside the Switch
@Kidfunkadelic83 Tangential question: are there many titles that are Xbox exclusives all the way, at least for this generation? Or do they get released on Windows eventually?
I really want to know what Sakurai’s going to be up to next. I’d hope for something new but you know Nintendo are going to want a new Smash game for their next platform which we’re surely inching towards. Hopefully they have a team port Ultimate over and Sakurai oversees some bonus content while he works on something different; I really don’t think we need a proper new Smash game for a long time. We’ve gone this long without a new Mario Kart and who even knows if we’ll get 9 on Switch so it wouldn’t be unprecedented to not get a brand new game in a core franchise for a generation.
@Ripplefield "Sakurai buys groceries, just like you, but he's better because reasons"
"Mr Sakurai makes himself a sandwich!"
"Mr Sakurai walks out of his house!"
"Mr Sakurai watches the sun explode while crying about the sandwich he made 25 minutes ago!"
This story has already gotten boring, just let the man live his life
@Dpullam No problem. Microsoft has done a way better job advertising their Xbox platform being more PC friendly than Sony has, and they kind of been pretty hushed about adding their games onto places like steam, so people often aren't aware of the PlayStation games making their way to PC just like Xbox has. I found this out myself when I discovered that Horizon Zero Dawn (and soon GOW) are making their way to Steam. Good times for all here.
I mean, also on Twitter, former Terranigma staff have started a petition to bring Terranigma to current consoles (with more Quintet games - Robotrek, along with it.) Signed it in a heartbeat.
WOW They actually sold on in Japan
Microsoft are braking ground
Hahahhahaha lol
The xbox is cool and all, but let's face it, the real best part about that post is that cat! Look at how cute that little kitty looks!

It feels almost like a reverse. Sony seems to be taking western audiences into priority whereas Microsoft is leaning towards Japanese audiences.
@BlackenedHalo
You could say it is, considering the Japanese audiences generally prefer Nintendo or Sony over Microsoft. Sakurai purchasing an Xbox Series X means more people there would try it out.
@ModdedInkling Meanwhile, Nintendo is winning all the major markets.
@BlueOcean I think the tweet was talking about Furukawa the president of Nintendo in Japan but I am not sure.
Next article:
"Sakurai amazed that a console actually has a good online service that gives great choice to its consumers and gives value for money compared to the one he has to work on."
@DevinRex
They are definitely getting there, and next year the exclusive games will finally come. Phil Spencer has knocked it out of the park since becoming in charge.
@hadrian Agreed. There's been a lot of damage to the Xbox brand during the One/Kinect era, and it's nice seeing someone like Phil who actually cares about games and repairing the damage that was done... Not selling you TV and gimmicks instead of games like that slimeball Mattrick has done before him.
@Anti-Matter It also cannot play any Kinect games (by design)
Man today was such a SLOW and relaxing Sunday.
Glad to see Xbox finally doing well in Japan.
Honest question however: How about we tone down the Sakurai coverage a bit? Seems most commenters agree!
Back to enjoying this lazy Sunday! Can't wait to see the NEWS tomorrow, being a new DAY and all.
@Anti-Matter They can play those games. Run retroarch on x/s series or get step mania. So you are wrong.
@anoyonmus Alright, thanks.
Random: Sakurai breathes air (O, Oxygen, Atomic Weight 15.9994, Atomic Number 8) while in his own house!
Sakurai took one step and twitched his nose! What will he do next...take another step and take a deep breathe? Perhaps he will move his index finger? We'll find out more later tonight!
@farrgazer there are quite alot of exclusives in game pass but most are from xbox one and 360 era. Id imagine most have gone to Windows bar the odd few. Not kept in the loop with anything xbox for the past 6 years. The series S was an impulse buy after seeing the game pass list. Its pretty bloody extensive.
@Anti-Matter
At least the Xbox Series X can can games from the very first console on up. Can't same the same for the Switch or PS5. Sad, really..
@Gutsukyo
XBOX Series X cannot even play DDR Ultramix games, Barbie games, Spongebob games, Carmen San Diego from OG XBOX.
Can the Switch or PS5 play those games from the previous generations natively or any game at all for that matter? Backwards compatibility is a big feature that is missing from those two consoles. If the Switch was backwards compatible with previous generations, I would at least have a reason to take it out of its box more often.
@Anti-Matter Yeah and PS5 can't play any PS3, PS2 or PS game nor can Switch play any non-Switch game. Series X/S plays tons of 360 and Xbox games... for free, if you have them.
Personally, I'll wait a few years before getting a Series X. At least he can play Rare Replay, if he didn't have it before. I recommend Conker's Bad Fur Day, it's excellent, so much that famous 3D Model Maker JC Thornton made models of Conker, Berri, and other characters from the game.
@hadrian technically Sakurai doesn't have to work on the Switch if he doesn't want to, after all he is a freelancer. Nintendo asked him to do Smash but Sora ltd is nothing to do with Nintendo.
But what did he have for breakfast?
@DevinRex You are right. It is a good time to be a gamer. There are so many options available to us for our favorite franchises.
No one buys Xbox in Japan, it was rare even before the pandemic.
@BlueOcean
"Series X/S plays tons of 360 and Xbox games... for free, if you have them."
But Series X/S still unable to play DDR Ultramix games from OG XBOX, DDR UNIVERSE games and Kinect games from XBOX 360 by disc emulating like Wii U to play Wii disc games.
And none of OG XBOX and XBOX 360 games by backward compatible update I like to play. Too many adult games, no DDR games, no Kinect games, no Barbie games, no Spongebob games, very horrible BC games list to play. Just look at the BC list for OG XBOX and XBOX 360, I don't even like any of them.
Random: Guy who's into video games buys video games console
@Anti-Matter that's a shame, luckily for me there are lots of amazing games available through backwards compatibility that I like playing
@carlos82
Unfortunately, the games i want to play from OG XBOX and XBOX 360 are the games that didn't even have / will never have Backward Compatibility for XBOX Series X/S. 😑
Does Sakurai follow Brie Larson on Twitter toe?
Removed - trolling/baiting
@Iggy-Koopa technically not for free as you pay gamepass subscription. Amazing deal though!
Removed - unconstructive feedback
@InvisiBulbasaur
And then there's this silly goose, posting the longest comment in the thread complaining about people complaining.
@Classic603
Oh, I'm silly, alright. LIKE A FOX.
Maybe the joke went over your head. See, the joke is that people who complain about certain articles, still take the time out of their day to click and comment. Some of them do this a lot. A few seem to comment on every article just to complain. The irony is that not only are they wasting their own time to accuse the staff of that very same offense, they're actually ensuring that the kind of content they don't like only continues to get posted, because every click generates revenue for the website, which is kinda how they stay in business. And boy do these Sakurai Twitter articles get a lot of clicks!
Tldr; my comments are long because I have a lot of mockery to make of this silly, whiny, counterproductive comment section. Also, I'm at work, so I'm getting paid to sit here and write this right now. I can do this all day.
@InvisiBulbasaur
That's my point though. They complain about the article, you complain about them complaining about the article, now I have to complain about you complaining about them complaining about the article. Where does it end, bulbs?
@Classic603
Is mocking the same as complaining?
And it ends when I get bored. I don't mind giving these articles more clicks. Everything on this site is just for fun, anyways.
@BloodNinja Why? The series x is a fantastic console. Stop with this annoying console fanboy talk
@Envy I was being 100% sarcastic o_o I have never even owned an xbox.
@kobashi100 I paid £60. I've already played so many games that technically, if we take retail price into consideration, that what I'm now playing is free. Forza retails at £59.99. Psychonauts 2 around the same.
Eventually, the math goes negative 😬
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