Recently, Ubisoft stated that it wants to be one of the key players in the world of video game-related NFTs (non-fungible tokens), and now publishing rival Electronic Arts has noted that it too is looking at how to breaking into "play to earn" market.
During an earnings call this week, EA boss Andrew Wilson referred to NFTs and blockchain gaming as an "important part about the future of our industry", which echoes what Ubisoft CFO Frédérick Duguet said earlier this week. Duguet believes that the technology "will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot".
However, EA's Wilson added a cautionary note, stating that "it's still early to figure out how that's going to work".
An NFT, in case you were wondering, is a one-of-a-kind version of a digital asset. So for example, a digital art piece (which you would usually be able to share endlessly) can be "tokenised" as a way of making it unique. The token acts as a kind of certificate that cannot be copied, meaning that you could feasibly sell your NFT asset at a later date, complete with this authenticity.
Ubisoft and EA will no doubt be joined by other publishers looking to leverage this approach, which will see players earning cryptocurrency by playing a game. Sega has already said it will start selling NFTs based on its IPs.
Title says 'NTFs'.
Edit: Tag STILL says NTF.
The future has been ruined by NFT.
Well, I mean, NFT's are kinda ingenious. They have found a way to make digital goods ecologically harmful.
This is the most EA thing to say
Well that’s horrifying.
Yeah, sure, let's trust EA. They always put the health, safety, and care of people before profit...
I fear for the future of gaming with loot boxes, micro transactions, and now NFT's
Is it really a surprise that both Ubisoft AND EA think this is brilliant, and the "future".
Typo in the title.
If we all ignore NFTs, maybe they'll go away.
I came to post this very thing. Isn't EA already the poster child of corporate greed?
Sounds pretty Non-Fun...
Of course it's EA. Can they just go away? You've already sold ypir soul with lootboxes
NFTs are awful, iv heard it explained several times and still dont really get the point.
That said I do wonder if there could be a use in enabling the tracking & transfer digital goods. So for instance "trading in" a digital copy of a game?
Even if possible/a good idea theyd have to make them much less damaging to the environment to get me on board
Is this even news?its just EA being EA like usual
EA clearly doesn't have a clue how to properly utilize it, companies like them are just trying to jump on the bandwagon after bitcoin got popular.
The only thing I see coming out of this is EA ramping up microtransaction prices for a chance to get "exclusive" NFT minted player cards.
I just don't understand how NFT's won't just become an oversaturated mess. To me it compares to going to the store and buying a shirt; there are thousands of that same shirt sold all over the world, but you now own one of them. It's yours, but it's not really worth any more than you paid for it. So, with NFT's, sure I'll own some random EA version, but so will a whole lot of other people...so there's not really an investment here.
NFT - No F*cking Thanks....fixed it. When this becomes the norm is when I go full retro. ZERO interest in this crap.
Ladies and gentlemen, directly from the month of The Devil™️
First let me state that I am hesitent for NFTs to become an integral part of gaming.
I just wanted to point out to the ignorant that it is not NFTs that are harmful to the planet but actually the method used to manage the block chain.
Read this if you would like to educate yourself:
‘How can we make more money of our digital content?’
‘Let’s make each .jpg and render unique with a digital code!’
What a stupid thing to do….. more, more money….. as a CEO you got to improve profit somehow to earn your bonus!
An EA can save everyone a lot of trouble by just leaping off a cliff.
Still dont get the NTF/NFT/Blockchain thing, just that it uses a lot of energy for no reason
“EA makes more money from gullible consumers” does not qualify as news
"NFTs will be an important part of gaming, and I believe will really grow our industry"
More than a few moments later:
"I have absolutely no idea how that would even work."
IMHO the games industry might as well pick one future to focus on at a time. They promised a cloud gaming future up to 10 years ago and it still seems up to 20 years away.
Yeah? Well it’s a future I’ll not have a part in
When this, loot boxes, digital only consoles, and cloud gaming are the norm I'm out. People question why I have so many retro games/consoles. This right here is why.
The only thing NFTs are good for is the destruction of environments and the inflation of egos
If EA want to use NFTs then they should FO.
This is going to explode in their faces. The problem is the damage NFTs and these companies will do in the meantime...
"Multiplayer is the future of gaming"
"Mobile games are the future of gaming"
"Live services are the future of gaming"
All that change in leadership and the same regurgitated "promises"
Also, "actually own your content" my ass. Digital is so easy to copy, that one could even find ways to copy the certificate if they're skilled enough hack the system. That, and physical is already a thing
That's just sad....
NFT's are a massive scam by rich people and big corporations.
"Hey little guy, buy this jpg for hundreds of pounds"
What a total joke. Who benefits from this garbage other than the already rich elites?
An environmentally destructive Ponzi scheme? How could the ****s in charge of EA resist?
NFTs are complete scams and i cannot wait for them to burn out.
That being said, the only way I can see them being used in EA games is for Ultimate team. Basically make the cards more “real”. Only a set number of Messi’s out there. Better pony up if you want one. But that doesn’t seem to benefit EA. If all the Messi’s have been claimed, demand should surely go down. Assuming all the Messi’s can be claimed that is
@Noisy_neighbour seems like splitting hairs my friend
Stop buying FIFA games.
@Kid_Sickarus I'll assume you didn't bother to read it or just didn't understand?
There are alternative methods of block chain management (albeit slightly less secure) that could use as little as 0.05% of the current energy consumed by the current favoured method.
So, no. Not splitting hairs in the slightest.
Very excited to earn an EA coin for playing the next lootgame
Can we just.... not please?
@Noisy_neighbour first of all- love the attitude, it’s a real attractive feature.
Secondly, no I didn’t read the article because it needs registering for and I can’t be bothered.
Third, until any of those alternative methods become the mainstream then NFTs and environmental damage belong in the same box.
They never will. And while it’s encouraging to see a strong and near unanimous rejection of this, gamers always cave.
I am in the US and it’s Madden and the NFL. A sport that’s known to cause brain damage and a League that doesn’t have to pay taxes and people herd up and follow the bait every time.
Just the behavior of gamers over the last few years is all I need to know EA can successfully do this.
@Kid_Sickarus Well if you had read the article you would know that the Ethereum Alliance (the largest collection of blockchain leaders) are currently in the process of converting to one of those methods and should be complete by the end of next year.
You not being bothered to educate yourself is not on me....
Let's all hope that EA have nothing to do with the future of gaming then!
@Noisy_neighbour you do realise that the one article you linked is not the definitive and only source of info on the subject, yes?
And my point stands. So sorry. Bye.
I have no idea what NFTs are and at this point I'm too afraid to ask.
Removed - flaming/arguing
@Kid_Sickarus Wow is this site sensitive. I'll rephrase my reply then.
Here are two alternative sources for you to expand you knowledge. I hope this time you will take the time to read them.
@Noisy_neighbour you miss my point- I don’t need you to provide me sources and I’m not ignorant on the subject. You and I clearly aren’t going to agree on this. If you could please stop @ing me now it would be appreciated.
@Kid_Sickarus But I really enjoy talking to you 😞
Even if we were to disregard the environmental impact of NFTs (which we really shouldn’t until less ecologically harmful methods of blockchain management become the universal standard), NFTs are a total scam.
People are paying thousands at least for what essentially amounts to bragging rights. Even the already-flimsy argument that it supports small artists goes straight out the window when huge corporations like EA want to get in on the action.
Ok what did I just read? Is this a similar scam as bit-coin, or something else?
It's no different to those people who buy digital land in things like Second Life and Entropia Universe. Because there is only one of them and other people often will want them down the line they can sell them on and people will often buy them from others early on because they seem worthless for the most part only to one day suddenly be sought after.
Good thing I have an endless amount of retro games to keep playing. Those don't have NFTs.
Unless he means NTFS and yeah, that's going to keep going as long as Windows is around.
You know, for some reason, I'm not surprised they said this at all. were doomed.
Just shut up and make games. We will give you money for that. Stop trying to get more money bu sellinh digital art to us. We have the game for that
NFTs are stupid and if you ever buy into them you’re stupid too
@Noisy_neighbour Thanks for the link (comment 24). It's been some time since I've delved into Blockchain and Bitcoin lingo and know almost nothing about NFTs.
That said, I share your hope that they don't become an integral part of gaming.
If EA says something is “good” you better do the opposite.
Someone's smelling their next, big money making scheme.
Oh yeah. The thing everybody wants is more "surprise mechanics"
The fact that EA and Ubisoft are right on board with anything should raise red flags for anyone.
Ea say the future is in making money from doing nothing and selling something that has no value to people to stupid to see it has no value. It worked with FUT.
EA is a cancer to gaming, EA just be a typical greedy mega corp
Predictably enough, all of the garbage tier companies are drooling at the thought of exploiting NFTs via gaming. Pretty sure Ubisoft said something along the same lines.
Lol no it won’t
@Jonny5a Now here's a sensible idea that will never ever be brought up.
@CactusMan Oh believe me, I'm under no illusion that "normal money" and stocks/brokers/etc. don't also contribute. Just about every industry plays a part in some way lol.
Is it too late to load the idea of NFT into a rocket and blast it off into the Sun?
All the more reason to hate these companies.
No surprise there.
@Pete41608 never too late
Unfortunately these companies are dead set on taking ALL the monies in the world, not just some. Lol
@Pete41608 I know.
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