The North American cover artwork for the first Mega Man game has become the stuff of legend. It's effortlessly one of the worst covers ever, not just because it's a rough illustration but because it totally fails to capture the nature of the lead character.
A lot of the time, western covers for Japanese games tend to go largely unnoticed by people in Japan, but it turns out that former Capcom designer Yoshiki Okamoto has some pretty strong feelings about the NA Mega Man artwork.
Speaking about his early career at Capcom, Okamoto – who worked on such legendary titles as Final Fight and Street Fighter II – explains that, had it been his decision, he would have killed the western cover before it entered production:
So, the overseas version of Rockman is called Mega Man. Have you ever seen the package illustration? It's an old man in blue tights wearing a helmet. He's standing in a bendy, crab pose with a tube in his hand.
And I couldn't believe this was allowed to happen. It's like, I'm sure everyone hates it! I mean, we made this game together, you know. But because it had to cross the ocean...
...We had to listen to the opinions of the marketing staff over there [Capcom USA] about what's "appealing" and "popular".
If I had more authority then — if I was stronger — none of this would have happened. That's what I thought. As a matter of fact, I *still* think about it. In the end, if I had the final say... I could have said "NO!"
Perhaps you're one of the few people who actually likes the NA Mega Man cover? Let us know by posting something below.
- Further reading: Poll: Box Art Brawl #40 - Mega Man
[source rockman-corner.com]
Comments 62
But then we would have never gotten Mega Man in SF x Tekken!
"The North American cover artwork for the first Mega Man game has become the stuff of legend."
It was always legendary!
I love how awful the packaging was. Still bought the game, it was not a suitable deterrent.
(Looking at USA version of Megaman NES cover)
Yikes ! 😣
I prefer the Chibi version from PSP (Megaman Powered Up).
Marketing Staff : Yes a creepy looking guy in spandex is so in, and him having a gun hand? No thank you, give him a proper gun. This is America for god sake!
Just hilarious
What freaks me out about that artwork is that his face isn't aligned with the rest of his head, also he's holding that gun at a weird angle...
...well, the whole thing is pretty bad, quite honestly.
This definitely falls into the so bad its good category, a bit like the Mario and luigi costumes on my thumb nail here.
I prefer the japanese one
I recall a tale that this artwork is so bad, for the artist being given only a day to produce it with no reference and only some vague descriptions to work from.
I mean that in of itself would be a fun exercise, to give the same instructions to different artists without reference and see what they produce, but not for launching a product!
box arts was so bad here back in the day that NOBODY took the boxart at face level. all it took was one time and everybody was on edge about what the game actually was.
basically, the back of the box with screenshots of the game was the face of the game for us waaaay back when. Wasn't until the SNES/Gen days when boxart started to match the game itself.
Comedy gold right there, they should do an April Fool‘s with a similiar cover for a new game!
I'd like to know what process resulted in this box art. I assume someone was commissioned with very little to go on, then they just went with the result rather than asking for improvements. It does seem very odd that they decided the Famicom art wasn't suitable (arguably they were right to want something else for the US) but then ended up using this one.
Always thought it was a gun, good to know it's just a tube.
Hes right. It is horrible .. stuff of legend or not it is hard to look at. The japanese box art in general is truly what the stuff of legend is
While the artwork not reflecting the game can be blamed on the artist not being given enough background and information, the artwork itself is still dreadful. I know several artists and I reckon if I gave any of them a few hours to do a Mega Man cover they would come up with something far superior to that. It looks more like one of the marketing execs got their child to do it.
Obviously the cover is terrible but I wouldn’t change it now as it’s become legendary in its own right. It’s so bad it’s good. The fact they ended up putting bad box art mega man in street fighter x tekken as a playable character makes it even better.
@Anti-Matter What if I told you that the guy on the US cover is sporting a six-pack under that sexy outfit?
@gcunit
I didn't even spot any six pack shapes from that USA version cover. 😆
Who did this cover, btw??
On the other hand, the European cover for Megaman is quite good, mixed feeling about MM2 but still better for me than the US MM2.
Even MM3 Europe is better than the US version
Regardless of what was considered popular and appealing at the time, it's still an awful illustration.
In the Resident Evil 3 remake if you go into a toy store, there's a bunch of megaman actions figures and a statue based on this cover.
It needs a remake with graphics to fit the cover
Didn't prevent me from buying the game when I was younger and now it's sort of beloved for its awfulness.
Still, as a creative type I understand his frustration over this. Sometimes other people involved in projects can destroy what you've created and it's even more appalling when it becomes loved ironically. You may be able to laugh yourself to the bank but it always nags at you.
Crikey! that's worse than anything Rob Liefeld has ever produced, and that's saying something!!
The fact this made it into SF X Tekken is hilarious.
@Nalverus Nah.. Mega Man was especially bad. I initially didn’t play the game cause the box art was so bad. Then my friend rented it and was really surprised it was a good game.
As a kid, I drawn to cover art on boxes. I bought so many games because the cover art was awesome, but the game was a dub. Mega Man 1 was the total opposite. I remember looking at the front cover and not really thinking much of it, but was totally surprised that the game was great.
Part of me is like "what was he thinking?" and another part is like "well I mean it did pretty well" They even doubled down for megaman 2 on the weird spandex people.
@Precinct1313 BAHAHAHA!!! That IS bad.
I think it's pretty funny. Kinda makes me wish they made a bad gag cover for every Mega Man game going forward, maybe as an alternate on the other side of the packaging.
The misaligned helmet is one of my favorite parts.
@Nalverus Truth. We’d already lived a decade of beautifully but misleading Atari 2600 box art by this point.
Looking back, the first one has a certain out there pulp novel huckster charm which I find preferable to the close but not quite right depictions on the sequels’ box art in the west. They more call to mind a bad Hasbro cartoon/action figure line than anything else.
Looks like it belongs on the side of some cheap fair ground ride.
@RupeeClock I was thinking this was the case LOL...
"Mega man, huh? Tell me about it..."
"Well... see... You play as a guy in a blue suit with a gun."
"Hmmm sounds sci-fi... What is the locale or like.. what planet is this on?"
"Earth? I think... Anyway, there's a burning city.. some bricks and some steps.... There's a fortress you get to toward the end of the game. Some of the enemies are yellow..oh! and some look like a top. Oh and, I'd really like it if you put a big yellow arse in the lower right corner."
"I think I understand the vision fully. Hang on while I sketch this up and we can go ove..."
:: interrupted abruptly ::
"No listen, there's not much time, we're gonna need the first draft, stat"
@Anti-Matter Mega Man Powered Up was the best game in the series. I stand by this.
I guess he wasn't "strong" enough by the time the Mega Man 2 cover came out either to stop it. At least by MM3 they were starting to get it right (though Mega Man looks a bit like a treasure troll...)
Also I feel compelled:
Super Fighting Robot…Mega-Man!
Fighting to save… the world!
@ChromaticDracula That’s exactly how it went down lmfao
NINJA APPROVED
Mega Man 2's box art is nearly just as bad, but it rarely ever gets talked about. Yes, the artwork is noticeably better drawn, but the concept is still the same. Old guy wearing tights and holding a gun.
It reinforces stories about the early days of video games where sometimes almost anything could be put out there, as the original creators were in a land and market far removed from the West. Of course back in Japan they had quickly mastered the aesthetics of game art and everything looked awesome nearly all the time.
Ugh that cover was hideous in the 80s!
Like Mega Man on Bizarro world!
Good thing word eventually got out about how good a game it was, and we could all just ignore it blissfully. What a mismatch though! Yikes.
It was like a child’s rendering of a stylized illustration cover. The pose looks like he’s squatting to poop instead of shoot 😅
The first wave of second and third party covers were always horrible on the NES for like the first year. Though honestly nothing was as bad as the covers from the ataris, odessey, etc, etc. those were some truly atrocious covers that had little to do with the game. Me personally i always had a warm spot for the NES "Black Box" game covers. Simple, direct and of course BLACK.
"Bob we know that you have no creative skills and are drunk most of the day but we have this really awesome game that we are releasing in America and other points west. We in upper management feel that, even though we have a team of high educated, and very talented people - with art school degrees, you are the best person for this highly important release. As soon as you are done with your design take it to your cocaine addicted brother Fred over in printing and have him run off a million or so copies. What's that? No, Bob you do not have to get the design cleared by us or the college art guys. We trust Fred and you to make this company proud.
How bout that Snes shooter with the old fart playing a banjo? Tell me how the hell that got by unchanged?
@Zeldafan79 Phalanx? It was to make the game stand out on store shelves
It almost looks like abstract art. Like a Picasso or something.
I love how back then the American field offices for these companies had absolutely no idea what was going on, had no idea what the content was, and always tried to pretend it was something other than what it is to somehow fit some aging marketing manager's ideal of what kids today must be into. Which was always wide of the mark, and usually fell very close to false advertising. No idea how that actually happened with so many companies.
Then again, I guess that's the roots of today's Western video game industry that also seems to have no idea what they're doing and just copies other popular things. OTOH, it seems to sell, so I guess they get the last laugh.
He looks like the Gerber baby but as a man. It's too ridiculous, I remember seeing it when I was young and laughing at it. I don't think the artist had any idea what he was supposed to draw. Like did he even see the game
@Rainbowfire I love the fact that there was a cameo appearance of the cover in dead rising 4 I think in some shop was hilarious to discover it 😂😂
I agree with others on it's already it's own thing. Plus it's now "canon" that this version is a washed up actor and not really the real Mega/Rockman.
And if Capcom really had issues with him still, then ya, he wouldn't be in any other of their games. 😅
But here's the kicker: that cover is iconic. It might be iconic for all the wrong reasons, but it's still iconic. A more traditional cover wouldn't have been nearly as memorable.
See, what happened was Capcom USA's marketing guy had forgotten his girlfriend's birthday, and she was an "aspiring artist"...
I want to hear from the person responsible for this monstrosity, the person who commissioned it, and the marketing team that okayed it. Seriously, what the hell were they thinking and how could those people been so off the mark? Rarely have I seen a cover so completely tone-deaf to everything that MM was about.
Castlevania and Ghosts n' Goblins had the best NES box art. Batman was lazy and RC Pro-Am was too generic. Donkey Kong Classics should have had a black box NES design, and Wizards & Warriors was killer but made no sense 😄
@sleepinglion It was a deterrent to me. I sort of laughed at it in the store and looked past it.
Later I saw a screenshot in the back of a friend's copy of The Official Nintendo Player's Guide with flames and lava, an appealing character and what looked like great graphics to me. What I can't remember is if I played it before Mega Man 2 or not — I did at some point rent it and play through it. I do remember that when the hype started for Mega Man 2 because of early screens in Nintendo Power, I did know of the game when my gamer-friends hadn't heard of Mega Man...
Anyway, you can see the guide and the page I saw, at archive.org
https://archive.org/details/the-official-nintendo-players-guide/page/144/mode/2up
@KevynOnVideo It is funny how much better advertising understood what was needed to sell Atari 2600 games. Of course, the graphics were so much more abstract that the art was an important selling point AND important to guide the imagination while playing the game. So much of that art was beautiful.
@aaronsullivan Had I never opened my sealed copy at the time I'd be rich today. But my childhood would've been a little poorer
Mega Man 2 pal cover is pretty awful as well. It's not as badly drawn as this one, but it's got the same vibe going on.
@Cia I was just going to mention this. Not as bad as the one for MM1, but it has that same weird “bendy” vibe going, and even mixed up Dr. Wily and Dr. Light on the cover.
Mega Man 3’s cover finally gets it a little bit more, but I love how they gave Mega Man another weird “bendy” style. 🙂
@SwitchVogel 9 and 10 did. Well, NA inspired they actually look pretty cool on thoer own right. Definitely went retro. Google Mega Man 9 and 10 cover.
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