Mario Edibles

Nintendo of America seems to be on a quest to team up with various food products and services in recent months, because people like to eat and also play games, we suppose? In any case, a new partnership has been born with 'Edible', serving up some rather tenuous ties to Mario Kart 8 Deluxe.

For those unaware, Edible is a company that specialises in snacks and treats that are presented almost like a bouquet of flowers, though we've noticed a recurring ingredient in descriptions is 'swizzle'; everyone likes some swizzle. The speciality is preserved fruit of various kinds covered in chocolate, sugars and swizzle, with presentation to suit special occasions.

The press release gives a good idea of what'll be on offer, along with some typically effusive comments from company executives.

“By partnering with Edible, we hope you’ll be able to add some Nintendo-themed festivities to your day,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “With summer kicking into high gear, it’s a great opportunity to give that next milestone in life an extra boost, whether it’s in honor of winning a big race, or simply sharing a smile with someone you love.”

“We are excited to partner with Nintendo,” said Somia Farid Silber, Vice President of eCommerce at Edible®. “As we continue to leverage our niche in the digital-forward gifting space, we are thrilled to announce this activation featuring exclusive new products to help you celebrate those special occasions.”

Edible® offers a wide selection of delicious fresh fruit arrangements, baked goods from its Edible Bakeshop™ brand and other treats. With the new Nintendo and Edible partnership, you’ll be able to gift friends and loved ones Mario Kart 8 Deluxe inspired surprises beginning July 12 in the U.S. and Canada. From game night to date night, to birthdays and back-to-school bashes, get ready to deliver some turbo-charged smiles. Let the people in your life know you’re thinking of them with Mario Kart 8 Deluxe themed treats and Super Mario themed balloons!

For a mid-summer Nintendo Switch party spectacle, why not splurge on the new Rainbow Road Arrangement? Like its acclaimed Mario Kart course namesake, this arrangement features a dazzling array of colors, comprised of fresh pineapple coins and stars, swizzle rainbow berries, grapes and melon.

If you’d like to make someone’s birthday feel extra festive, the Cookie & Fruit Power-Up Birthday Bundle features dipped fresh fruit, pineapple stars, cookie sandwiches and a Super Mario Themed Birthday Balloon. Or, when you need to make a grand gesture, nothing says, “I care,” quite like the vibrant Flower Cup FruitFlowers® bundle. If you’d like to see the full suite of sweet-natured Nintendo-themed gifts, glide on over to Edible’s website. Plus, Edible offers the convenience of same-day and free next-day delivery.

There's also a planned giveaway / sweepstakes of Nintendo Switch systems with a copy of MK8 Deluxe, though at the moment the link simply points to the website's page for the themed packages - so by all means browse the full range. Each purchase apparently comes with 100 Platinum Points for My Nintendo too, randomly!

There you have it, Nintendo of America's latest random food tie-in; if you feel like your delicious fruit is lacking a Nintendo theme, chocolate and swizzle, you know where to go.