Towards the end of last week, Animal Crossing series veterans appeared at Japan’s Computer Entertainment Developers Conference (CEDEC). Series producer Hisashi Nogami and New Horizons director Aya Kyogoku discussed a number of topics about the franchise, also revealing some interesting stats for its latest release.
In one talk, detailed by 4Gamer, it was revealed that the majority of Animal Crossing: New Horizons' players are in their 20s and 30s. The genders of these players, and indeed players of the game across all age groups, are split fairly evenly.
Speaking about this data, Nogami speculates that the lower-than-expected figures seen for younger players might be down to the fact that the game hasn't yet been available all-year-round (with thanks to VGC for the translation):
"What would the public imagine if they were asked what kind of game Animal Crossing is? I think there is probably an image of ‘a game where you can live leisurely with cute animals’ and ‘a game for young girls’. However, looking at the gender and age data of Animal Crossing users, it is clear that the ratio of males and females is half and there are many users in their 20s and 30s.
"Since it has not been a year since it was released, it has not been possible for many children to buy it, but for the moment it is a game with a user group that’s likely different from your expectations".
In the same presentation, Kyogoku explained that, "in order for the series to continue to exist as an IP and for many people to enjoy it for a long time, it is important to continue to challenge and change with the times."
It might not have had quite the same impact with younger players as some may have been expecting, but its astounding sales figures more than make up for that, we're sure.