Whether you're a fan of it or not, mobile video game development is big business. Nintendo has obviously been developing games on smartphone devices for some time now, and as revealed in its latest fiscal year earnings report last week, its mobile income for this period reached 51.2 billion yen (an 11.5% increase year-on-year).
In a follow-up conference call which has now been translated, Nintendo president Shuntaro Furukawa explained how the company is currently focused on the operation of the six existing applications and is "continuing to develop" new applications, but is not yet at a stage where it can announce any new information. Surprise, surprise!
As for the future, Furukawa says the company may not necessarily continue to release as many new applications for the mobile market. Here are his exact words, courtesy of Nintendo's Q&A summary:
Considering how we will position our mobile business in the future, we are not necessarily looking to continue releasing many new applications for the mobile market as much as we are looking at the continuation of our mobile business as a way to make active use of Nintendo IP (game characters, worlds, and so on) in the interest of maximizing the entirety of Nintendo’s business. For us, the direct purpose of releasing mobile applications is to bring games that use Nintendo IP to the large install base of smart devices worldwide, bringing more consumers into contact with the worlds of Nintendo games and also bringing ongoing services to fans of individual Nintendo IP on mobile platforms.
Furukawa cited Super Mario Run, Mario Kart Tour and Animal Crossing: Pocket Camp as examples of games that had reached a very large number of consumers, allowing more individuals to come into contact with the world of Nintendo.
Do you play any of Nintendo's mobile games? How important do you think its mobile business is moving forward? Leave a comment down below.
[source nintendo.co.jp]
Comments (38)
...So nintendo is doing something on mobile and we will find out later. Okay.
Pikmin gacha? Zelda gacha? Smash Bros gacha?
Cant wait to see which skin Nintendo's latest slot machine gets considering we already have Mario Kart, Animal Crossing, Fire Emblem, Pokémon and Dragalia!
No problem if it's never released.
It's just another simple wallet grind game anyway.
Whitney's Dairy Farm coming to iOS and Android for FREE!*
*Udder rip-off pack, allowing 200 pinches of photorealistic Miltank boobies only $160.
Hopefully Nintendo remembers the philosophy of monetization that Iwata envisioned when he finally embraced mobile games.
Mobile phone games aren’t even games- they’re just money pits and time sinks with a new lick of paint to dupe unwary people of their income and time.
Such a loathsome, shallow, practice...
I’ll never respect the people that develop these programs nor the slobs that pay for this useless crap.
RIP Miitomo
Almost forgot the name
Please make actual rewarding games instead of horrible gacha exploitation
@Kalmaro I bet they are making yet another game for the Switch as well.
I’m not a fan of mobile games so if I downloaded them they were deleted same day, the Fire Emblem one was okay but it wasn’t my kind of game.
Can't wait for Pocket Camp II. It's sooooo much better than New Horizons.
@May_Nyan "Been there, done that, seen how it sold. Vox populi, vox Dei"
Mario Kart Tour is setting the world on fire right now. It's an amazing phone game. Can't wait to see what they do next.
To be fair Super Mario Run is a pretty great game!
nobody cares about mobile gaming
Hopefully it's not taking any resources away from their Switch development. I can't really blame Nintendo for wanting a piece of that mobile pie...
But mobile games suck. And yes, I do resent what phone games have done to the industry. They are warping everything, normalizing loot box/gacha mechanics and microtransactions.
The free-to-PAY style of games are disgusting. But kids are growing up with it now and it is just normal for them.
@Kalmaro who would have thought?
Meh.
Some of Nintendo's mobile offerings were cool enough, but I've come to realize how much I HATE free to play games. All of them. Some of them are fun enough to play even if you don't pay anything, but all of them are built in a way so you either have to spend money at one point to get forward, or spend a ton of time grinding for stuff that's not really fun but you've invested so much time or money into the game that you don't want to stop, because then you would think that all of your time has been wasted (which is mostly true anyway).
The one I was into the most was Pokémon Shuffle. I absolutely loved that game. I caught every Pokémon, and every variation of all of them, cleared all the extra challenges, made different teams and what not, without ever spending a single penny. I was constantly looking at online discussions for new strats, and by the end of it all, I've put in around 1,500 hours into the game. I only really realized how much time I've wasted with the game after putting it down.
To attempt a stage, you need a heart. A heart regenerates in 30 minutes, and you can only hold a maximum of 5 at a time. To absolutely get everything that would disappear after a week, and also have enough time to power up your Pokémon and collect some in-game money, you have to use as many hearts as possible, which means playing the game once every 2.5 hours. I can't count how many times I've stopped work to play for a few minutes, went out to my 3DS at family gatherings, played right before getting out of the car to go shopping with my fiancée, didn't go to bed the same time as her because "the next heart was only 7 minutes away, I gotta use up that one first".
I mean I really did enjoy many aspects of the game, but most of it was actually grinding, and it was conflicting with everything else I was doing. It was actually very uplifting to stop.
I recently stopped playing Mario Kart Tour, because it was pretty much the same, even if it seems very different. You have to play the same stages over and over again, sometimes with minor tweaks to get through the cups, and you have to play them even more times to get better score or finish some missions.
So all in all, while it was obvious from the beginning, I've come to really realize that all free to play games just offer much more shallow experiences no matter what, and yet you have to play them for much longer to get anywhere. They are just bad games, no matter how much they can seem like good games.
Super Metroid crawl!
@JHDK Ding dong, your opinion's steaming garbage. In other news, water is wet.
I think wario ware would work for mobile, as long as the don't mess it up like Dr. Mario World
I liked Super Mario Run. The rest were downloaded and deleted after trying for a bit. Mario Run is the closest to a proper Nintendo game out of all their mobile efforts in my opinion. If Nintendo want to invest in mobile, they could work on their Switch app.
you mean 7 there's pokemon rumble rush
I still think Super Mario Run was the best of the bunch. It's flat rate pricing turned a lot of people off, but for $10, I found it to be a pretty fun game with lots of levels to work through without microtransactions - and even moreso when it would go on sale for $5.
@TheAwesomeBowser It was a joke.
@NoNoseNosferatu There are major problems with mobile monetization and its effects on game design, but to say that mobile games aren't games, with no qualification whatsoever, is simply false, and every claim you've made is the result of your own bias and your bias alone.
@JimmySpades stop encouraging predatory practices. You look like an imbecile for doing so. 🖕🏻
Long as they don’t get in the way of traditional games I don’t care one way or another.
I just re-downloaded Super Mario Run and am obsessed.
@NoNoseNosferatu I'm not encouraging predatory practices, and you look like an imbecile for claiming that I do. I began by admitting the problems with mobile monetization, and have put that into practice: I don't have a single F2P game installed on my phone, and have never even played one beyond downloading, playing for about half an hour to try it out, and uninstalling, as I did with Mario Kart Tour. But I do have almost three dozen games installed at the moment, each of which was a paid app without any IAPs or gacha mechanics, and each of which is a wonderful game that belies any claim that there is no quality to be found in mobile gaming. But you refused to consider what I was actually saying, and instead chose to insult me based, once again, upon your own bias. There are good mobile games. Anyone who claims otherwise is wrong, with no caveats.
I think a real Pokemon RPG could be a huge hit on mobile. Controls shouldn't be an issue like action games. Freemium but healing at pokemon centers wont be free, and pokeballs etc will be expensive as hell.
@BlackenedHalo yes we do
If Super Mario RPG: Legend of the Seven Stars comes to phones before the switch; i'm giving up on nintendo.
Why though... mobile SUCKS!!
Miitomo 2?
I really loved that app, thankfully I can still play with Miitomo 'unofficially' but it would be awesome if they developed another Mii based game/social network.
Ugh.
Nintendo had the opportunity to actually create something fun and ethically monetized on mobile. Something that was a good fit for the platform, but not scummy.
We all know how that turned out.
The only mobile game that Nintendo has developed and I actually liked, is Fire Emblem Heroes. I spent quite a few hours trying to collect my favorite characters and leveling them up.
@mesome713 Mario Kart mobile is garbage. Stop supporting garbage.
Super Smash Bros Mobile... if you think it could be announced soon...
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