After the tease posted earlier in the week, Nintendo has now fully lifted the lid on its LEGO Super Mario collaboration.
The new project is said to bring "a reimagination of the LEGO building experience", with players essentially being able to build their own customised Mario levels using LEGO blocks. Perhaps the most exciting part, however, is Mario himself, who can actually interact with special LEGO pieces in unique ways.
As you can see in the video above, Mario can be switched on to make sounds and display imagery relating to the pieces around him. We hear the familiar Warp Pipe sound when entering the corresponding piece, and having Mario stand on a Goomba sees Mario earn a coin, again with the sound effect in place. It's being marketed as a product that sits somewhere between a game and a traditional LEGO set, as you can in this press release info below:
Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.
It's all as bright, colourful, and charming as you'd expect, too.
There's no specific release date in place just yet, but more info is set to be revealed and it's planned to launch later this year. Some stores - like GAME and Zavvi - have already set up registrations to notify you when any products do arrive.
Can you see yourself buying all of this LEGO Super Mario goodness? Share your thoughts with us in the comments below.
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Comments (140)
Oh nononono, it's sooo ugly. Just make normal figures lego!
Long time LEGO fan here. I really don’t like those mini figures.
Aw, was hoping for more of a traditional LEGO set.
EDIT: it looks worse the more I look at it. What were they thinking?!
That looks awful
My 6 year old daughter loves Mario and she also loves Lego
Sounds like the perfect excuse to secretly buy it for myself
Voxel Mario. Guess this means another week without a Direct
@CosmoXY @GutayS5 the next minifigure series in april will be super mario series 1. So normal minifigures are comming.
EDIT: august, not april.
Perhaps the direct was delayed then? Today is a Thursday, plus that slip up that GAME made
Ugh...maybe they'll also release a traditional set? It's a bit hard to believe these two companies combined to make something so terrible looking.
When I first saw the announcement I was pretty hyped. But now.. I don't know how I feel about it. I love LEGO sets but this just looks weird. It reminds me of those board games LEGO put out around the time Ninjago came about. I hope that LEGO Super Mario isn't limited to this. Please give us traditional LEGO sets and Minifigures. Please.
Oh bums this looks turd. What a shame. I hope the Zelda set is better than this.
@darkswabber
Proof?
Gross. I'd rather have a Mario X LEGO game.
It just kind of creeps me out tbqh. I think just regular old legos with a mario theme would've been better.
I like it. I like the interactivity aspect. Although I see from the comments here that some don't like it because it's not traditional Lego
Don't tell them about Duplo
As a huge Lego fan this is a bit disappointing but my guess is these are solely aimed at the kiddos. The more I see these the more I am okay with them though. My bet is more is coming and maybe even a mini fig line but I bet Nintendo also gave them restrictions we may not be aware of. I just hope we get some sort of Zelda love too.
Peach’s Castle, please.
@martynstuff
Duplo is completely different. They don't use traditional bricks like these sets do.
WOW...
I actually used to make Mario levels with Lego as a kid. My inner child desires this! lmao!
This looks more like Duplo than normal Lego.
@Thundertron55 I knew I’d get this question.
So I don’t know if you’re knowledgeable with lego leaks but basically lego gets leaked on instagram constantly in text based form and leaks are 99% of the time correct.
It was leaked a bit before the reveal that there would be 13 sets and a minifigure series.
Also I said april but the leaks say august.
P.S. it’s not an attack but whereas video game text based leaks tend to be fake, lego text based leaks are almost always correct.
I'm starting to believe that Nintendo is getting all the hate of the world on purpouse... and that's a real shame....
Don't necessarily love the look of it but I will support it. Nintendo is awesome!
Assuming these Lego levels have the potential offer as much creativity as Super Mario Maker, then we are going to see some wild fan creations.
@darkswabber
Ok. I was just wondering. Thanks for the info on LEGO leaks. Didn't know that. Glad to know we're getting traditional 'figs.
Are you guys blind??? I've been a LEGO fan and collector for decades now and this looks awesome! Also, these sets are aimed at kids. Adults whining about it is so lame.
Why not make it like a normal Lego and not Lego Duplo?
Wow barely looks Lego. Looks like a mutant between duplo characters in a bare bones empty and vacant line of Legos.
As a Lego fan I am disappointed. As a Mario fan I am disappointed. Maybe they're going for a 3 or 4 year old demographic where Lego is a choking hazard to 3 and under?
Fugly. Who the heck asked for Duplo. It's not the Duplo age that are Mario's target audience – it's old gits like me
Super Mario LEGO Maker.
Can’t wait for people to ask for slopes.
Joking aside this is really great! Really liking how Nintendo is (trying more to) integrating their brand into things nowadays.
@Thundertron55 A bit more info why the leakers think it will be a minifigure series. The set number falls in line with the blind bag set numbers and the price is €3,99 like all the blind bags before it.
Could still be something different but the only sets that costs €3,99 are blind bag minifigure series.
would be cool to see an actual lego game on switch so hopefully that is going to drop this year.
Maybe they can add lego mario to mario maker 2 as dlc if not a full blown lego game
Well I love it! They have done something new and different that marries the two worlds very nicely. Nice innovative approach, and I will be buying my nephews some!
@darkswabber
I wonder how people get all this info and share it without LEGO taking action like Nintendo does with actual leaks?
I was hoping for more traditional sets & a game myself.
Horrors.... they look like Duplo.
Also, as a reminder, if you call the plural of LEGO bricks as 'Legos', you don't deserve LEGO
@Thundertron55 lego used to cease and desist but they got a policy change in 2018 I think. Basically lego realised the leaks helped and they allowed them. Leaks usually show up right before the announcement anyways and I think they’re only okay in text form.
Lego does take action if the actual physical set designs get leaked in photo form though.
The whole idea is actually pretty cool.
Like most others, I’d have preferred more traditional Lego sets along the lines of the Overwatch Lego perhaps, or, and here is my ideal, a vertical “floor” to slot pieces into to make Mario Maker style 2D levels for stop-motion play-through.
But clearly, I’m not the intended audience, so that’s ok. And they do look like they might be good interactive fun for kids, that combines building with a kind of “gaming” aspect.
I do worry about how much these sets will cost parents though, as this seems fairly advance/complex electronics.
Now if they can combine this Lego with Amiibos, imagine the possibilities.
Mousetrap with Mario music.

@darkswabber
Cool, wish Nintendo were like that.
Well I love it. Melting this old grumpy gits heart. Something I can play with my son instead of making a Lego set for him to kill it while playing with it.
On one hand, the novel ideas they've introduced are cool, but.... yeh, I really don't like the design, but as a collector I may still have to purchase.
Why can't we just get regular lego sets with traditional minifigures? This is disappointing as hell.
They remind me of the Duplo sets aimed at infants and toddlers.
This looks really cool, not sure why it's getting so much negativity. Definitely not for me, but I'd probably really enjoy it if I were still a kid.
Now I just need to wait for Lego Waluigi.
Well I know what my son is getting for his birthday 😉
I think it looks fun and a bit more interesting than just normal Lego, my son will love it and if he doesn't then I'll just play with it
Not sure what to make of this. I trust Lego knows what they're doing, but I don't think this is for me at all.
I'm shocked by all the negativity. I like this Crossy Road style Mario.
Hybrid branding disaster. Doesn't look like LEGO and doesn't look like Mario.
This is gonna be really expensive and sell poorly.
Me watching the video: Oh hey this looks pretty cool
Me reading the comments: Oh...i guess it doesn't
Not for me and thats ok. I think my nephew might like it.
Who cares what adults thinks about this? It's first and most aimed at kids, right? I think they'll love this.
This isn't aimed at me, so it sucks and I don't know what Lego and Nintendo were thinking. 🧐
(JK. this REALLY isn't aimed at me, but I will buy it anyway. 😉)
This is not really what I had in mind when I heard Lego x Mario was happening. I'm sure kids will love it, but I won't be buying it.
Looks really fun and well made, but I can't avoid to see the concept as "Super Mario Maker - Expensive Lego Edition" XD
Yeah great. How about some game announcements for a change Nintendo?
Nightmare-inducing stuff. No way I'm letting my kids near that.
I can honestly see why someone wouldn't like these, but I still wasn't expecting so much negativity! Personally I think the idea of interactive playsets is cool, although I do agree that regular sets would've been a little better. Looks like we could get a blindbag series according to a leaked set listing though, so we might still get Mario minifigures!
@Quarth Adults crying over children's things that aren't aimed at them? Where have I seen that before? Oh yeah, here.
Definitely pretty neat. I wouldn't mind getting a set for Christmas if I could get another shelf put up.
@BarefootBowser u say that as if LEGO and LEVIS are small brands though lol
Levi’s & Nintendo, Lego & Nintendo blah blah blah! Where are the games!
Now that's the kind of Mario Maker I could see myself take a shine to.
Interesting that they're go for something akin more to the Brick Headz look than traditional minifigures.
My personal guess; Nintendo wouldn't enjoy how LEGO minifigures of Mario & Co. would be likely to strengthen LEGO's established brand moreso than Nintendo's.
Which is probably the same reason we don't have official Funko Pop! Nintendo figures (outside of Pokémon, where Nintendo aren't in charge of character licensing.)
I like lego & mario, but I cant get past brick-body square-head mario anesthetic. No intentional pun there. If people like it, that's good, though.
@BarefootBowser
This is worse than Happy Meals and cereal?
The early days of the Internet (long before youtube), when my friend somehow found this Danish(?) LEGO clone Mario commercial from the '80s.
https://www.youtube.com/watch?v=hIMz0xrhB4I
I like it.
I only think it will be too expensive.
Wonder if it is hackable
Looks like this got Miyamotoed like what happened to Paper Mario, can’t have Lego Mario that’s just Lego Mario.
All I was expecting was some Mario themed Lego sets and Lego Mario the video game. Coming holiday 2020
Lego Sonic in Lego Dimensions
Lego Super Mario
Mega Construx Pokemon
We getting a Lego Super Smash Bros. thing going on here...
Didn't expect to see so much hate on this here. I think the set looks neat. Mario probably looks different cause of all the built in electronic components. If this is successful enough we could see more Nintendo Lego sets in the future. Animal Crossing is a no brainer
What's with everyone ripping apart this set? The set is super cute! The kids will love this. I know I would if I was still a kid.
@Rodan2000 Like they got no games to show😢😢
My son ALREADY likes to build Mario levels with his Legos. This will be a dream-come-true for him.
Dunno... Lego is more fun building things and Mario is more fun as games.
doesn't look very fun but the toy itself is weirdly fancy
This is actually pretty cool. I'm pleasantly surprised and I'm not a Lego fan. Might grab this with the kids.
What I've learned from these comments is that children are like little monsters that like anything, so this is probably aimed at them. I personally think that these experimental sets LEGO does every now and then just sorta flop. It's neat as a concept, but nobody is going to use it the way it is intended.
Every time they showed Mario with the time ticking down on his chest, it just made me think he's supposed to be a time bomb.
It looks... wierd.
I feel like this isn't stopping at this. With so much digital influence to these sets, I suspect something the other direction is coming as well.
This doesn’t exactly inspire confidence in the Super Mario movie.
Guys, maybe it's just not for you. Not only that, but you're going on the attack demanding a direct or some game announcements instead of this.
Grow up and be patient. Kids will love this. Nintendo doesn't directly and solely cater to the needs, desires, and emotions of the hardcore gamers.
That's how it has always been done. Seeing these comments just makes me sad.
I think this Lego Set is cool, it implements the stuff to actual play a Mario Game but not playing a Mario game but a physical Lego game. If we get a Mario set can we get a Legend of Zelda set where you have a big Deku Tree with Navi and Link standing in front of it, that would be cool.
@darkswabber Where did you see this?
@Matthew010 I’ll say what I said earlier.
“ I knew I’d get this question.
So I don’t know if you’re knowledgeable with lego leaks but basically lego gets leaked on instagram constantly in text based form and leaks are 99% of the time correct.
It was leaked a bit before the reveal that there would be 13 sets and a minifigure series.
Also I said april but the leaks say august.”
So from a gaming point of view, a unreliable text leak on instagram.
But take it from someone who follows lego leaks closely for about 6 years now. Text based lego leaks on instagram are as reliable as lego leaks get, they’ve never been wrong in my experience.
Weird Nintendo being weird Nintendo -_-
Just give me some proper Super Marion sets!
Throws money at device screen
Man, I'm glad I can form my own opinions about things. I watched the video on Twitter before coming here and thought it looked like an amazing new innovation for Lego. I think it's going to be a really fun set and look forward to which Mario blocks they add in the future.
I come here and read people saying it's ugly and lame etc. I really don't know what people are looking at these days to get these ridiculous opinions about things. It's like people just want to hate on something that isn't exactly what they expected. Learn to enjoy something for what it's worth and life is so much more enjoyable.
It’s a clear reference to Super Mario Land 2, and I love that.
These are adorable. And really cool with the sounds and LEDs. I’m going to get a set.
@darkswabber Ah yes, I remember my childhood of lego and all the leaks I'd always stumble upon in places like brickshelf from some toys r us store inventory catalog or something. It was the only time I ever enjoyed leaks. The minifig series is pretty much the only time I dabble in Lego anymore, so if they got them coming, I'm definitely curious.
Mario himself looks hideous but the actual LEGO set looks and functions pretty nicely.
if i get this, it will only be purchased as a collectors item. however, i know a few people who may be interesting in having this as a nice toy to play with.
now to wait for Nintendo to make a normal Mario themed play set. or better yet, a Super Mario themed Lego game for the Nintendo Switch.
Don't know why people are hating, I actually really like this. It's different. Same old same old things are boring, I'll be getting this. And hopefully this will also lead to a Super Mario video game made at least in collaboration with TT Games to give it the LEGO spin!
@SpacemanSpiff I think most people expected sets like this (fake one):

I also wish the sets included normal Minifigures, but to call this nightmare inducing or scary? Calm down.
Not what I had in mind, but once the reaction wore off I thought it was a neat little throwback. As long as it’s alongside more traditional LEGO sets I think it’s all good.
hey since when does Nintendo make children’s products I’m mad
Lol how people here are now entitled to serious adult legos
@WiltonRoots Can’t say I’m surprised! 😂
@Quarth So many bedwetters....if it’s not one thing it’s the other.
Nintendo is expensive
LEGO is expensive
😬😬😬
I wish I had lived my childhood in a white spaceship with no other furniture than a table that's too small to sit 4, like these kids
The technology is great, the final rendition is knock-off levels of bad.
Mario's lack of neck is unnerving.
I like the technology idea as something creative. I think though that it would have been better as its own kind of new Lego board game. The issue I see with this potentially is that it isn't LEGO enough or Mario enough (in terms of the kind of play experience people might hope for) to satisfy either craving. Of course, this is just the impression from a short video. I hope the local LEGO store will offer a hands on demo to play with
I can't even tell if I like it or dislike it. It may have to grown on me, or I may have to shrink into it, or I may simply not really like it but not really dislike it either. Anyway, I stopped collecting things that I don't have a use for but would've gotten in the past because of WHAT they are (lego + nintendo), and this is exactly such a thing. And proof that awesome plus awesome does not necessarily equal 2 awesome.
Oh wow, I just twigged that’s the sound of bricks being assembled at the end was pitched into the classic theme tune
I am surprised by such negativity in the comment section. To each his own, but I absolutely love this.
It looks like a perfect blend of video games and Lego.
waste of time and money
I am shocked by negativity here (well, not that shocked). I think the added interactivity makes this entirely feel fresh for the LEGO brand (and I’ve been a fan of both companies for a LONG time). Obviously the figures had to be more durable if kids are expected to play with it so hard. But not just for kids, I could see this being an excellent office display that you could use as a sort of occasional fidget device now and then. We already have Amiibo for fantastic visual design; the look of it is not what’s important here.
There is a problem though: we already have all the dreamed up levels and interaction we need through Mario Maker, and I would definitely point a child towards that first (probably the more affordable option, too). But of course tangible playtime is also very important. Kids need to experience things with their actual hands and actual physical space. I think this is a brilliant way to grow the LEGO brand towards an increasingly screen-centric youth.
I just really am anxious about the price, if Labo is anything to go by.
Baby Lego, not interested now.
I was hoping for some traditional sets, this is a huge disappointment
Honestly, was hoping for Nintendo themed play-sets that attach to a Lego switch dock! Now that would have been amazeballs!
SpongeMario Squarepants?
If I had a kid I would absolutely buy it for them, but I do not.
Also what'a with all the negativity? Sure it looks different than expected but it doesn't look bad at all.
These look great. Showed my kids the debut video and they're pumped.
I wish there were more traditional Mario Lego options out there for all the Lego enthusiasts, but these will be a hit in my household.
@Antraxx777 I'm actually quite shocked too.
I think it looks great. Kids would love this.
I don't know..I kind of like it, lol
But I would have preferred a Lego Super Mario game. Just imagine Lego Super Mario Sunshine.
this looks ... kinda dodge
This isn't what I liked about Lego as a kid. Look at it, it's not building.
Mario Maker in physical form, it sounds like the ultimate Mario toy
It looks cute. And I'm sure with an IP as big as Mario, Lego will continue to make more products in the future, especially traditional sets.
I'm sure Nintendo and Lego will make great partners.
I'll buy themFor my kids they LOVE Legos
Nice. Not the same old.
I’m surprised everyone hates this, I think it looks really good, I especially like how they’ve animated Mario’s face, that’s really inventive.
What the hell did i just watch? If this were a videogame I'd be all over it but whatever this is, Hard pass.
It’s cool and I like that they tried to push it into new territory that better reflects the fact it’s a video game. But it’s not for me. If they dropped a bunch of regular sets I’d be all over them. Hopefully that’s what the future holds! I am ready to drop a small fortune on a Lego Hyrule Castle, Nintendo!
I bet we'll see tons of creative stages since you can combine these with the LEGO stuff that's already out. I think it's cool how it incorporates gameplay into LEGO, and how you can create your own Mario Party style board games and little adventure games.
Though I think it looks fugly as hell, I'm sure kids will be all over this. I mean, it's almost like the dream of action figures coming to life. Not all the way, but close enough.
Ugly set, make some normal lego please
Me: "LEGO MARIO!!!"
That terrifying ad
Me: "That's not a video game. . ."
I may be in the minority here but I really like this. I am not a Lego fan so justifying it might be hard but it reminds me of old Tomy or Tiger interactive toys. Hopefully it is not expensive and there will a way to to re-purpose it with a Raspberry Pi or Arduino.
I was hoping for a Lego Super Mario video game for Switch... (with online co-op)
the concept of it all is great but the execution is odd and yet it it's possibility is interesting yet it looks scary and offputting.
I think some of the pieces, that are hopefully printed, will be interesting for collectors and MoC cummunity.
@AyeHaley I agree. I can see kids LOVING this.
Its more Duplo then Lego. Sure this is not what Lego fans had in mind.
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