Since 2015, Nintendo has been working hard to increase the number of people who have access to its IP. It's doing this by expanding beyond its core business dedicated to video game platforms. This includes opening official stores, theme parks and even a plan to turn Super Mario into a motion picture.
With this mind, president Shuntaro Furukawa has now provided an update during the company's most recent financial briefing. He began by stating how the company was starting to see the results of its efforts and then went on to acknowledge the current status of each initiative. The first one he discussed was Nintendo's Tokyo store, which launched last November:
While Nintendo TOKYO does not greatly impact our financial results, the store serves as a base to convey the appeal of Nintendo's IP, and we believe it will be a highly effective fixed point of contact between Nintendo and consumers.
The plan with the store is to keep an eye on consumer reactions, and then consider the possibility of expanding to additional locations within and outside of Japan.
Furukawa followed this up by touching on Nintendo's expansion into theme parks. He mentioned how the company's partnership with Universal Parks & Resorts was an "especially large" initiative to expand the number of people who have access to Nintendo IP.
The motion picture it's developing in partnership with Illumination is another one of the bigger examples. Furukawa said this particular project was moving along "smoothly" and is currently targeting a 2022 theatrical release:
This is a project that Nintendo is proactively involved in from its development and production, and we will also own the rights so that the movie can be leveraged for business opportunities. The movie will be jointly produced by Mr. Shigeru Miyamoto, Representative Director and Fellow at Nintendo, as well as Mr. Chris Meledandri, founder and CEO of Illumination.Funding for this movie will be provided by Nintendo and Universal Pictures, and Universal Pictures will also be handling the distribution and promotion of the movie.
Lastly was the mention of expansion through mobile devices – with Furukawa reiterating how Nintendo would continue to use smart devices to introduce new consumers to its characters, worlds, and gameplay.
How do you feel about Nintendo expanding beyond its core business? Share your thoughts below.
I think it's great, and I can't wait to go to the park at Universal. It's their mobile games that worry me.
So the Super Mario Movie is coming out in 2022. Huh..
This is fantastic! Love to see Nintendo succeed in any, and every, way! Nintendo was my childhood and is quickly becoming my adulthood. Lowkey... no, scratch that... Highkey, Nintendo is life. NintendoLife!
With the successes of Nintendo Japan and Nintendo Israel and the continued success of Nintendo NY, hopefully Nintendo will expand their retail store business or entrust it and license it to some large company that specializes in retail.
I'm wondering if the standard Mario voice cast will reprise their rolls for the Illumination Mario movie or be replaced by celebrities.
I'm sure Charles Martinet will stay for Mario, but I'm curious for the rest.
Their plan for world domination is progressing nicely.
Im still surprised Nintendo partnered with Universal, and not Disney, just because Disney World is so polished compared Universal. I'm sure it'll be fine though.
Disney does not want to partner up with Nintendo, Disney wants to buy out Nintendo which probably will not happen in a long shot since Nintendo is almost as protective of their business compared to Disney..
It makes complete sense. With Nintendo now having one core console in the Nintendo Switch , having additional revenue streams is just sensible. Also the locations will bring the I.P. to even bigger market meaning more people wanting to play Nintendo games.
We have heard a lot on Nintendo Life from the likes of the FT taking about some sort of impending doom for the Switch and even Nintendo themselves. The issue is that those articles from the FT are simply not taking Nintendo into account. Nintendo have made mistakes. Wii U anyone? But they are also sensible enough and have been around for a very long time so they know how marketing works. They know how to sell the brand. If they fall they are back up fighting before long. The Nintendo Switch is only just approaching 3 years old and despite the new consoles will continue to sell well into 2021 before a Switch revision will be needed.
The tourist sites just further increase long term revenue to invest back into the games.
Nintendo are going forwards not backwards. Long may it continue.
@Woomy_NNYes Universal holds more patents and is more experienced with developing screen based attractions than Disney is. Nintendo is, obviously, a digital brand. So it makes sense that Universal and Nintendo are a better match in this case.
I’m all for Nintendo leveraging its IP in more ways. I live in FL and will be in Orlando opening day for Nintendo World (or whatever it’s called). I’ll definitely be at the movies with my kids to see the Mario movie too. I don’t think any of these choices are going to negatively impact console games. If anything, it’s just added revenue streams the can use to make more games.
@MortalKombat2007 That's accurate. I figured that's why Nintendo will never do anything with Disney.
Since they've been the best video game software makers forever, they should be almost as big as Disney is.
And as Disney isn't only making cartoons anymore, Nintendo should expand, too.
I admire the president and the board to have the courage to finally do it and for doing it with quality in mind (in cooperation with the industry's bests).
Anybody who has been a Nintendo fan has always known just how great and valuable the brand is, and while each generation since the big 3 has brought varying success, there's always been something the detractors loved bringing up. It's nice to finally be able to feel like the "Nintendoomed" bull is is over and they're finally getting the respect they deserve.
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