A US study investigating the reputation of major companies has ranked Nintendo in ninth place, putting the Japanese gaming giant just ahead of The LEGO Group.

The study, carried out by Reputation Institute, reportedly assessed the reputation of more than 2,200 companies in the US, undertaking over 167,000 individual ratings between January and February this year. Netflix is chilling at number one after jumping 23 spots from last year, a feat that Reputation Institute Chief Reputation Officer, Stephen Hahn-Griffiths, describes as "unprecedented".

Here's a look at the top ten companies in the 2019 U.S. RepTrak 100:

1. Netflix
2. Hershey
3. Whirlpool
4. Rolex
5. McCormick & Company
6. Barnes & Noble
7. Hasbro
8. Costco Wholesale
9. Nintendo
10. The LEGO Group

In last year's study, Nintendo reached 12th place; the year before, in 2017, it was down in 56th spot. Other major names like Google, Amazon and Facebook have dropped down the rankings significantly.