The Blue Blur

If you've been interested to find out what Sonic the Hedgehog will look like in his upcoming silver screen debut due out this November, the above and below artwork may or may not put your mind at ease.

Hamagami/Carroll is the marketing company responsible for creating "all of the licensed retail products within the Sonic the Hedgehog franchise" and is believed to have accidentally revealed the final character artwork for the movie version of Sonic. It seems like this is the real deal, as it matches up with the previous posters doing the rounds on the internet.

Chill & Likable

Here's some information from the company's website, explaining why exactly Sonic looks this way:

You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP,Sonic the Hedgehog. But global reverence does come with a unique price.In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging.

The challenge of creating a global licensing and packaging program targeted to multiple demographics came with several strategic requirements: 1) signal a new modern take on the brand without abandoning its core essence, 2) appeal to a worldwide audience and 3) clearly differentiate from previous merchandising efforts.

Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events could be integrating seamlessly within the baseline packaging look.

And along with this, we have a full body shot of the character. Noticeably his arms are hairy and blue, and he's not wearing any gloves. He's also sporting Nike branded footwear.


What do you think of Sonic's new look? Tell us below.