The announcement of The Legend of Zelda: Link’s Awakening remaster for Switch has had many gamers revisiting the original and rediscovering the quirkiness of Koholint Island and its inhabitants. The remaster’s new toy-town art style is a plastic-y evolution of the aesthetic we saw in A Link Between Worlds on 3DS, and while it has divided gamers, we think it looks lovely.
With the game reigniting interest in the original Game Boy release (and the DX version for Game Boy Color), reddit user onex7805 dug up a Japanese TV spot for the original game which reminds us just how peculiar Link’s Awakening was from the very start. Check it out:
Aside from two seconds of footage on the superimposed Game Boy screen, the entire ad consists of marionettes of Link and the principal cast clowning around and acting out snippets of Link’s adventure.
Of course, Nintendo has form with using puppets to promote games – think back to the muppet versions of Iwata, Miyamoto and Reggie back at E3 2015 and the original Star Fox marionettes that inspired those.
Still, these classic ads make us pine for a little more creativity than the standard commercials we get today with the trademark Switch finger-click kicking off 30 seconds of gameplay footage.
Of course, we got some similarly bizarre and wonderful Game Boy ads featuring the inimitable Rik Mayall here in the UK:
Ah, they don’t make ‘em like they used to! Check out this feature for more on those classics.
Wish that video game adverts were a little more adventurous than a voiceover and some gameplay footage? What are your favourite examples from the past? Let us know below.
[source reddit.com, via youtube.com]
Comments 29
Chain Chomps look pretty weird with lips.
Come on guys, this adverts from the 90’s. Always behind on the news, tut tut.
Aww Rik Mayall, he will always be missed
Candle Cove lost episode.....you have to go inside😈
Thanks for digging that up, Mr. Lane. That is hilarious.
Used to love those Rik Mayall ads! Well I hope new Link's Awakening is more difficult than A Link Between Worlds. I love 'open world' Zelda but prefer dungeons to get progressively harder.
How could you NOT also post the US commercial rap?
https://www.youtube.com/watch?v=eeL9cJ5khHU
@Fuz
What should I find weird?
Also, Miyamoto is very fond of puppets and marionation as I recall.
That was beautiful...
Thank you very much
I believe all marketing teams in Japan are part of a secret cult that uses the most potent drugs in the universe. I lived in Japan as a kid and every single commercial is nut. It can't possibly be created by sober/sane people.
Ah the 90s, back when TV commercials were relevant. It's time to be more honest, old fashioned TV/Cable/Satellite is obsolete and on its way out. More and more people are switching to internet based services. The nature of ads are changing, and a lot of services offer premium packages where you can pay a monthly fee and have no ads at all.
While I normally hate piracy, I am actually grateful to pirates online, the pressure from their websites are what keeps those paid services honest. That, and the backlash they get whenever someone like Netflix or Hulu even mentions bringing ads to their platform.
I know that I, like many others, abandoned TV almost entirely because I was sick of commercials. And I will never again pay to watch them. Cable is a scam, and I am glad it is falling apart.
Haha..... that last part where he turns around made me chuckle. Never seen these ads. Weird and funny.
It has a whole “Why weren’t you at elf practice” vibe going on. Love it.
See? The blue tunic in Breath of the Wild is clearly a reference to this!
Their Japanese Link to the Past commercial still blows me away on how wacky it is
About the blue tunic.
I have to imagine it's a colour composition thing, given the abundance of lush green forestry in the background, Link might be hard to see against it.
@Heavyarms55 lol, so I'm not the only "weirdo" who refuses to pay for cable. I can't believe people pay huge monthly fees, all to just have ungodly amounts of commercials beamed at them. The should be paying me to watch them!
Man gotta love those 80's & 90's drug tripping commercials. Pretty creepy though lol.
Yeah, how can you mention the Japanese and European commercials and not the US rap commercial?
Lol. Why is he pushing the D pad like a mad man on the intro cutscene?
As opposed to their usual sinister sadistic side?
I miss these kind of commercials
If anyone is wondering, the Japanese lyrics are freaking hilarious. I forgot the Japanese title is The Legend of Zelda: The Island of Dreams. (Lit. The Island of Dreaming)
@Heavyarms55 It depends. I subscribe to Google TV......it's internet based....but it's really just internet based cable. And I'm grandfathered in at the launch price. I'd be darned if I'd pay current price for it. The thing is I never actually watch TV...dramas, sitcoms....most of it's just reality TV these days anyway....sitcoms are garbage now, and drams some are ok, but I'd rather play games usually. So mostly all I watch are live events if anything at all. A few times a year at most. But netflix/hulu type services only cover archived, cataloged, canned content. So you're stuck with commercials for live, which is, IMO the only thing actual TV is for now. I can't imagine being bored out of my skull watching Netflix dramas when there's a huge library of interactive content to engage with. Music is one thing, but passively watching people do things....nope.
And... my favorite Zelda is ruined forever, and I'm scarred for life. Thanks!
Lip chain chomp looks cooler than the og
I expected the ad to be cringey but actually enjoyed it. XD We need more modern ads like that.
I miss the 90s.
Hearing Rik Mayall just slew me.
If you heard a squeal, I salute you, soldier.
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