In a frankly staggering report, it has been revealed that Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! was the fourth best-selling product on Black Friday last week.
The information comes from Adobe Analytics, which analyses "billions of data points across Adobe Experience Cloud" to collect insights for online retail and e-commerce; digging a little deeper, this data is gathered from transactions made at 80 of the top 100 retail sites in the US. The company has shared a tool which allows you to check trends for recent days - the screenshot we've taken below shows you the result for Black Friday.
As you can see, the new Pokémon titles narrowly beat PS4 exclusive God of War in the sales race, and were only outsold by laptops, L.O.L Surprise dolls, and Finglerlings toys. Interestingly, the Switch then became the fourth best-selling item the day after (Small Business Saturday).
Whether or not we'll see similar trends take place today on Cyber Monday remains to be seen, but the statistics shown in the report so far are pretty crazy; Pokémon Let's Go was still a brand new game without Black Friday discounts, so buyers were clearly choosing it over other discounted holiday gift ideas.
You learn something new every day.