
Ever since the almighty rocket launch event that took place in Fortnite a week ago, strange cracks and rifts have been appearing all over the map, seemingly changing and evolving with each day. This has evolved into specific locations being sucked out of the game through what appears to be some kind time vortex - and things are getting really weird.
One such location is the Durrr Burger mascot which can usually be found on top of a restaurant in Greasy Grove. As you can see in the clip below, the giant sign simply disappeared a couple of days ago, and no one knew exactly why or where it went.
As it turns out, the Durrr Burger seems to have wound up in a real-life desert. Yes, in our real-life world. Twitter user @selashiloni was "scouting shoot locations for an upcoming photoshoot" when he stumbled across a giant burger sitting in the middle of nowhere. Signs are scattered around the site mentioning an "anomaly", and there's even what appears to be a Fortnite police car.
So how did it get there? Well, it could be an enormous stunt pulled by some very dedicated fans, or it could be - and we hope this is the case - a next-level bit of marketing from Epic Games. Other locations such as the Tomato Man head at Tomato Town, the motel sign, and the Lonely Lodge sign have also been destroyed by the strange swirling vortex - perhaps we'll see these pop up in real-life places soon, too?
Do you think this is a genius marketing ploy? Or do you think fans have taken it upon themselves to add a humorous twist to the Season 5 tale? Let us know with a comment below.
Comments 33
Hmm. I can’t grill them for this ploy.
Wouldn't call it "the best marketing ever"
I'm not into Fortnite in the slightest, but that is some impressive guerrilla marketing. Bravo.
Edit. Maybe that should be Grill-a marketing O.< Ok, as you were.
It would be interesting to know how that got there.
Ha! It has to be marketing. That's so awesome though
Haha very cool
So we weren't buying battle passes to support the developers we were giving them a budget for making large fake burgers...
...Fair enough
Perfect Marketing. I'll never how back in 2015 Nintendo Buried the first ever Nintendo Switch in the Akahalen Desert in order to promote it.
@Kimyonaakuma Its money well spent
A store sign in Retail Row has been taken too. Maybe its hinting at all the areas being impacted by the large crack when it opens?
@G-Boy ermm...some marketing types drove it out there.
Fortnite v Earth
Dawn of Justice
@RETRO_J Burger me! I thought this article was going to escape bad buns, I mean puns.
I believe the tomato on top of the pizzeria in Tomato Town is gone too
Don't forget the pickles!
This is one of the coolest dang things I’ve ever seen
Litter?
Visit YouTube and you'll see a lot of real "best marketing ever". The author of this article gets excited very easily.
I hate how many articles this game gets. Here and on push square. Its not that good
@Radbot42 regardless of how good you think the game is, it's very popular and a large portion of this audience enjoys the game. It's no wonder it gets frequent articles. Good thing is, it's easy to scroll right past stuff that doesn't interest you.
It's a sign the Fortnite will soon be breaking the 4th wall and entering reality. Better buy home insurance before they dive in from the sky and start harvesting your walls for materials!
@Radbot42 OK, but let the folk who do like it enjoy it. Cheer up!
Cool, but I still don't enjoy the game nor will I buy anything within it.
I mean I guess this is amusing but also sorta dumb - in the middle of the desert like that, who knows if anyone would have even found it while this event is going on. And it appears the person who found it didn’t know what it was, so anyone that did find it might not have posted pics online anyways... just seems like a stretch for them, why not put it in s more populated area?
That's cool.
So the rifts go into other dimensions, cool.
There was a picture a while back on Reddit of a life size battle bus at the dev's HQ and off in the bushes you could see the burger head so it's for sure them. Either they've had this planned for a while now or they decided to have some fun with something they already had on hand. Either way it's really getting the community hyped up for whatever is about to happen with the end of the current season and the beginning of the next one.
This is a pretty cool marketing trick. Actually kind of hyped for season 5.
New desert map? Ehh?
Ehhhhhhhhhhhh?
uhh is this a repost?
That's... An impressive marketing scheme, actually.
And I don't really like Fortnite.
I mean, if you don't play Fortnite and actually know what that sign is, this means nothing to you. So I would say it's pretty poor marketing actually.
Burger me sideways
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