A couple years ago, Pokémon GO took the world by storm when it launched in the summer, shattering records left and right and becoming that game that everyone was playing. In the months and years since, player engagement has understandably gone down to much more usual levels, but Niantic has been working tirelessly all that time to constantly keep the game updated with new features and tweaks. Now, a market research firm has come out saying that users for the game have spiked dramatically in recent times, almost matching the original numbers.
Though it won’t divulge specific numbers, SuperData reports that Pokémon GO enjoyed the highest active user count over the month of May since its initial debut in July of 2016. The game earned $104 million in May, a 174 percent increase from the May of 2017. This jump is likely due in no small part to the start of summer, but the announcement of Pokémon Let’s Go, Pikachu! and Let’s Go, Eevee! probably had something to do with the renewed interest. Perhaps the launch of the games in November will kick off a second wind for the augmented reality app.
What do you think? Did you come back into the fold in May? How do you think the games in November will affect Pokémon GO? Share your thoughts in the comments below.