Rumours of a January Nintendo Direct have been circulating for a while now, with hints suggesting that the 11th (that's today, in case you were confused) was the big day.
Nintendo usually announces Directs around 24 hours beforehand, so many fans were waiting expectantly for some kind of confirmation yesterday - confirmation which never came, despite a couple of false starts.
However, while Nintendo hasn't made any kind of announcement yet, it has certainly fanned the flames - quite literally, in fact.
The company has been posting cryptic tweets for a while now, including these examples:
However, it was this image of Chibi Robo on fire that really got pulses racing:
When that tweet was deployed many assumed that the announcement would shortly follow; the hype got so extreme that even other companies got in on the act:
Despite expectations reaching boiling point, no Direct has been confirmed as yet. Maybe we'll know later today - or maybe Nintendo will just issue a few more teasing tweets and break the internet instead.
[source eurogamer.net]
Comments 74
You had to see the thread about it on ResetERA, it was actual insanity.
I couldn't believe it when Nintendo posted that Chibi Robo pic...
...and they STILL haven't said anything. lol. Can't wait for this Direct, though.
Maybe they have cancelled the direct! Nothing can live up to this hype! Haha
@SuperMii3D Yeah, it's a smart marketing move. Get some of the social media interns to hype up while not spending any actual effort in marketing. I love it.
No hype here
The ResetEra thread reached over 30,000 replies before it was locked, most of those within the past two days. Ridiculous.
At this point, this Direct better announce Half-Life 3 on Switch or all this hype was for none.
@PimNelissen This. It really is brilliant marketing. They are building hype that even non Nintendo gamers are paying attention to. All on the cheap.
Next there will be a pic of miyamoto boiling a kettle eating burnt toast!
When it arrives - if it arrives - it better be a pretty darn good Direct...
What I'd give for a remastered version of Chibi Robo from the Cube.
what will be will be
All that fire. All I can guess is Smash. Nearly all of those characters are in it, or at least top candidates (Doom Guy is long overdue). Even Universal is hopping in
All I know is Nintendo wouldn’t dare stir up this amount of hype without being sure it could deliver. They’ve gotta have one helluva ace up their sleeve
If this Direct falls flat ....
Nah, I have more faith in this new Nintendo era. So far.
Nintendo of America playing games (no pun) to increase hype. Hype sells. I love it.
With the Switch performing so well, maybe it's finally safe to get our hopes up.
Or go in expecting a new Top From the Wild.
All this fire reference hype - people will be pretty bummed when it was only relating to the next Fire Emblem...
...unless Fire Emblem Switch turns out to be amazing...
@Marios-love-child This is the attitude that I've chosen to have towards this whole thing as well. The last thing I want to do is set myself up for disappointment.
I can only imagine they've got something really big lined up to equal the hype that's building up. Anything less than "Amazing" and it will fall flatter than a French pancake.
I aM still SANE!!&! Don't beleeve the lies!!
Chibi Robo being on fire is a sad but true representation on what happened to his franchise. Nintendo "burned" him by not marketing the first two games and not localizing the third one followed by making throwaway titles that play nothing like the earlier entries in the series.
@FourBs You and me both...
So many funny images and gifs. Possibly my favourite.
Thank goodnesss Nintendo have never hyped us up and let us down before!
At this point, I would expect no less than a 4 hour direct featuring the return of F-Zero, Beyond Good and Evil 2, Red Dead 2, Half life 3 and 4, a live action Zelda series, the purchase of Playstation to be incorporated in the Switch library, and free Toblerones for everyone.
This is why Nintendo fanboys are the worst
The 1/11 in the parrot tweet was a pretty clever find, IMO.
ResetEra went so far beyond insanity in that thread. Some really brilliant GIFs and memes there.
@jariw So where is the 1/11? I've missed this apparent detail.
That chain of tweets is amazing. Also, Chibi-Robo for Smash?
@gcunit Look just in front of the beak. Count the pattern.
@jariw Wow. That's impressive if it turns out to be true. Would not have spotted that clue.
I honestly expect Nintendo to just Beyoncé this Direct!
@jariw Ha! That is quite some detail indeed.
They need to come on with it.
Ready to see the spread. Gimme some Fire Emblem news already.
Chibi Robo Zippo Lash...
well, it would be funny, if Nintendo announced during the newest Direct only a couple of nindies :
Fire Emblem!!!! Please!!!
I think it will be more or less like this:
Feb - Bayonetta 1-2, Fe & Payday 2
March - Attack on Titan
April - Kirby
May - Street Fighter collection
June - Wolfestein 2
July - Megaman Collections
August - Yoshi
**At the E3, game play for Metroid 4**
September - Megaman 11 & Octopath
October - Nintendo big game suprise (Pokemon?)
November - Valkyria 4
December - Fire Emblem
Suprises that I would like to see:
From Nintendo: F-Zero, 1080, Wave Race, Star Fox, Lugi's Mansion, Mario Golf, Mario Tenis, Mario Strickers, Pilotwings and Donkey Kong.
From everybody else: Assassins Creed, Tomb Raider, Bioshock collection, GTA V, Pray, Nier Automata, Final Fantasy, Resident Evil 7, Resident Evil 2 Remake, Marvel vs Capcom Infinite, X-Men/Marvel vs Capcom collection.
The fanboy wants this Nintendo Direct to happen today. My sane side on the other hand, it is enjoying this level of trolling cooperation with Nintendo. I hope people will remember how a Nintendo Direct happened unannounced and other companies joined in the teasing of it with Nintendo. Can't help but smile at the whole thing really.
At this point, nothing they announce will live up to the hype.
@RazumikhinPG my thinking too
They'd better start working on that sizzle reel, lol
They are doing nothing sans setting the expectations for this Direct waaaaaaay to high.
We all know how that goes.
@menchi187, what are you a fan of?
basically this direct = Half Life 3 on Switch, Elder Scrolls 6 exclusive on Switch and Scalebound is really coming to the Switch instead.
that is the only way this direct can live up to this hype, the internet has broken itself with foaming at the mouth hype, most are just laughing at their own hyped up frenzy. at least 2018 is off to a funny start.
Nintendo Directs have been fun sometimes, but c'mon, they aren't THAT exciting. They were much more enjoyable when Reggie and Iwata did their skits (sure they were corny, but it's enjoyable).
Some of the announcements are good to hear, but I find the Directs a bit boring with all the 3DS announcements (just kill it already), and awkward-sounding translators for the Japanese announcements. Oh, and better put "epic" orchestra music with every single trailer to make fanboys cream their pants.
Looking forward to the upcoming Direct though.
@progx yea its like 2018 kicked off to a funny start, both consumers and corporations trolling each other for laughs with Nintendo playing devils advocate - its really funny and heartening to watch.
@ekwcll Many things, including Nintendo. I'm not a fanboy though like the irrational ones mentioned here
I am so done if NOA thinks they can use Chibi Robo for some sick meme without a legit new game in the pipeline...
Lol, yesterday was a weird day for sure. Loved the other companies getting in on the act.
If a Direct doesn't spring up today - can we hold whomever started this rumour responsible, please?
Nintendo knows how to troll better than any company...
The secrets are hidden somewhere in Super Mario Odyssey, it was added in the last patch. The parrot is giving you a clue, it's hidden in plain sight, at the food stage with Italian music.
This helped me through my work day yesterday. I’m having fun with this craziness.... but I am ready more than ever for a direct!
And the hype around the tweet is still going on. Developers Zoink and Quantic dream posted also a fire based post on Nintendo's tweet an hour ago. I fear that our expectations were too high for this direct and that we will be disappointed after the direct.
OMG stop worrying about what Nintendo is going to do. Get off the internet and try playing video games for once!
I swear to God if this was a troll...
@Prizm My fav one was Iwata vs Reggie in the Mii Character announcement for Smash XD
@Razer That's almost impossible. almost. If it does happen, expect 2018 to be better than 2017, 100% guaranteed. That is, if they release this year...
Even Riot games seems to be hyped... Smash x League, anyone?
And now, introducing new cases for the Nintendo switch.
With all this hype, people are going to have ridiculously high expectations. The Direct needs to be fantastic to meet these expectations, otherwise there'll be plenty of complaining.
Nintendo are absolute masters of creating hype on the cheap!
Funny if after all this Nintendo was just trolling.
@crimsontadpoles i dont think so in this case, after reading much of what's being said, it seems the hype is all self imposed by the fans themselves, Nintendo have fanned some flames but it mostly seems to be for laughs.
Everyone knows the Nintendo directs are generally small things but what this really shows is the fans dedication and approval for what Nintendo is up to these days. I think even if the direct is small news, the fans will just laugh it off while continuing the hype train to see where it goes.
Of course like with all predictions, this could just be too optimistic on my part and it all crashes and burns around them after the direct, but i doubt that.
I’m ready for a new Direct, hopefully something will come soon.
Chibi Robo is praising the sun! 😉
I hoping for Switch Party to be unveiled and the Direct to be presented by Cammie Dunaway in that white suit.
I hope the Nintendo Direct happens in February! Increase the insanity and hype! Hahaha!
The Switch did start the hype train, it was always burning since the Switch is turning...~
(Late, I know. I don't get up until ~7 CST, sue me)
I don't get all the hype. We all basically knew there was some kind of Direct coming, nothing to get too excited about.
@Stryker89 Which thread? Do you have a link? Edit: Never mind. I found it.
That was funny to see.
@Equinox So what's your point ?
So after watching the direct what has a flaming robot got to do with anything?
@Lord World Domination.
@Lord Have you played Dark Souls before?
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