Update: It's real! But only for the US at present. Boo.
Original story: Yesterday saw the arrival of an odd rumour that Nintendo is producing a Super Mario themed cereal in partnership with Kellogg’s, with each box containing an NFC chip that has amiibo functionality. Though the evidence for it was a little shaky, it was an idea that would certainly make sense given Nintendo’s interest in giving its brands more exposure beyond video games. Now, more evidence has mounted pointing towards the cereal’s existence.
BrickSeek is a site which can be used to track the digital inventories of certain retailers, one of which is Target. Interestingly enough, a listing for the Super Mario Cereal has popped up in Target’s inventory, though it still can’t be viewed on the company’s site itself. If it’s legitimate, then that would mean that the cereal should be popping up on store shelves relatively soon, though do bear in mind that nothing is confirmed yet.
What do you think? Is this all for real? Do you think the cereal would be any good? Share your thoughts in the comments below.
[source brickseek.com]
Comments 46
Silly Scalper, Super Mario Cereal is for Kids!
It'd be funny though if people actually bought these up though
I'd love to grab a box if I can, but because it has Mario it will likely sell from scalpers at $50 per box.
I hope it tastes better then the Mario side of the Nintendo cereal, that stuff was horrible.
Yes please! I don’t want the cereal that much I just want whatever the amiibo does
I think its actually pretty unique implementing amiibo into the cereal. How funny would it be though if using it on odyssey gave mario a cereal box as an outfit.
Okay, what flavor that cereal ?
Is that yummy ?
How much is that ?
What Amiibos are from that cereal ?
Mmmm nothing like a bowl of mushroom flavored cereal to kick off your day.
I guess now when I see lines in the cereal aisle I will know whats up ., Does have nice packaging and a the cereal looks good .
I'll also need a bowl amiibo to hold THESE in
and a milk amiibo to pour said milk into
and a spoon amiibo to pick up cereal pieces (spork amiibo exclusive to Best Buy)
And lastly, an amiibo to hold my amiibo, so my amiibo can a mii a bo, DAWG!
It shouldn’t surprise anyone if this is real. It’s not like we’ve never had Mario cereal before.
If part of the box is the NFC amiibo part, could somoene just take their Switch into a Target or other store and have the game at the ready and scan the box right in the aisle?
You know, times are tough. haha
Stay regular with the use of the new Amiibowel.
I think that it's an interesting idea.
Amiibo / game content available free with a box of cereal...
When I was a kid my mother would have been unable to have bought anything else. I would have been eating this stuff all day, everyday.
They missed a golden opportunity to name the cereal Mari-O's.
Hope this comes to Europe, but i doubt it, well not my little island anyway
This is super cereal
The Amiibo is IN the cereal pieces - pour the cereal into a bowl and tap it onto the joycon control stick. And presto, you unlocked a (somewhat) tasty breakfast!
Oh you want it to unlock something in game? Uhhh... it does generic Amiibo stuff too.
Seriously though, if this ends up being a real product... well you know you’ve gone too far when you’re sticking NFC chips in cereal boxes. Will I have to camp outside my local supermarket or GameStop to preorder this? I mean I don’t want to look silly, staying out all night waiting in front of the wrong store for my $15 box of cereal.
What about the UK, will we get our fix of diabetes inducing cereal?
@Tasuki With it being made by Kellogg's, one of the world's most high-profile cereal manufacturers, I'd be surprised if it didn't taste good.
If the NFC chip turned the Odyssey into a giant bowl of cereal with milk that would be kind of funny.
Maybe unlock power moon 1,000 and then all the completionists would have to track down a box. Nintendo be in the background all mwahaha
If I find a box in Target I'll be sure to post a selfie, so check back often.
Wouldn’t be the first time a Nintendo character showed up on a cereal box.
https://upload.wikimedia.org/wikipedia/en/3/38/Nintendo_Cereal_System_box_%28small%29.jpg
@Anti-Matter Mixed berry cereal with marshmallows. It says so right on the box.
This is probably going to be pretty similar to the steady drumbeat of Disney and Star Wars cereals they've been cranking out for the past few years, so it'll taste like a sugar bomb going off in your mouth.
Super Mario cereal is real, but only for US according to Kellogg's.
There's already MK8 gummies, and Mario....oh I forget what the other food I saw a few months ago was.....but Nintendo food is already on shelves...why not cereal? Besides any cereal is kind of retro...does anyone still buy cereal? In the 80's chemical tasting food was kind of yummy.....it's lost it's sheen these days. (Would still eat Mario chemfood though.... )
As "great" for you as these cereals tend to be, I'll probably be suckered into buying a box anyway. XD
I was tempted by some Pokemon fruit snacks last night....Maybe those should have been named Pika-chews?
I seriously doubt this cereal will taste very good but if there is a NFC chip, I’m also certain I’ll be buying a box, even though it’s Cinnamon Toast Crunch or die in the house for my girlfriend and I.
Genius Nintendo.
I’m just glad Nintendo is upping the brand awareness. My kids and I have been playing Mario UNO for several nights in a row. Doesn’t really change the game but still fun to see MARIO on the cards.
They've also clarified that it's not the box itself that is an amiibo, it's a sticker, and that not all boxes will have one (seemingly to encourage people to buy more in order to boost their chances of getting one).
@rjejr I would be happy if it unlocked the second jump rope challenge power moon! That thing is killing me!!!!
My family makes at least 1-2 trips to Target a week. I'll start looking for these to show up. Maybe I'll go tonight just in case.
A British newspaper + Metro online were reporting that Kellogg's were/ are going to make these. Nintendo / Kellogg's can't make them too sweet if they come to the UK as they will get band, there's a bit of sugar tax on stuff here nowadays. I might get a box if they do arrive here....
@-DG They didn't call the cereal that because most can't even say Mario without sounding like they're saying "Marry 'Os"
@GC-161 Right? I mean... I know people have accents, but his name is not Marry-o!
@-DG I know but if you only speak English, you probably can't say Mario the same way Japanese peeps cannot say McDonald's without murdering the name.
I’m glad the twitter account confirmed it. I also checked Target’s system at work today to see if it was there... it was! But no location yet😬 It might be another month before it’s on our shelves lol
...I'd pick up a box :]
I'm looking forward to trying it, and hopefully snagging an Amiibo box!
Still, even Super Mario could never topple God-tier Cinnamon Toast Crunch! Dig those crazy squares! 😁
Quickly amazon has it the Super Mario cereal in 12 pack boxes Lol with Yoshi as a surprise toy inside would love that just like it was back in the old days where you get a free toy inside to collect ahhhhh the 90s was soooo cool and original for everything in pop culture.
I don't mind Amiibos but this is too far Nintendo seriously at least the Amiibos are cool looking figures to display this is just cardboard crap with junk inside
I think that Nintendo should make one based on Link from the Legend of Zelda: Breath of the Wild and have a cereal box-like sheild.
Link could then become a cereal killer of Guardians. XD
@Tasuki Agreed. The Zelda side was great. Mario side, bad.
Though nothing was better than Pac Man cereal.
@-DG and @Tyranexx: why hasn’t Nintendo marketing hired either of you yet? Lol
@imananjidesuka I already explained that people who only speak English cannot say Mario for the same reason Japanese people have trouble saying McDonald's. They have to twist their tongues to say that.
The funny thing is that those that give Reggie crap for the way he says Mario, usually say it wrong themselves. Either they say Mah-rry-oh, Meh-rree-oh or Mare-ree-oh. 😁
This reminds me of when I ate my way through dozens of boxes of Rice Krispies to get the full set of The Black Cauldron figures.
@ItalianBaptist: I try, I try.
@flapjack-ashley knowing nintendo, they will wrap the chip in foil that has to be peeled away in order to function.
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