Rumour: Super Mario Cereal is On the Way With an 'amiibo' Box

Hope this is true, would be the second best thing they release this year outside of the SNES Mini.

I need this for my next Breakfast!

Really? Teaching kids to eat flycap and deathcap for breakfast?

I doubt they'd make the box itself an amiibo... more likely they'll just include an amiibo card inside the box

I sense the unlikeliest type of amiibo stock shortage incoming if this is true

@KingdomHeartsFan you raised them wrong. Obviously.

@DragonEleven
Your usage of the word "just" might be not be completely in line.
In all likelyhood, making the box itself an amiibo would be cheaper and easier than guaranteeing a separately printed card was put in every box.

Besides, I think part of the idea is to get kids to bring their Switch and scan the box in the store, rather than demand that they buy it.

Means everyone would want to at least hold the box, rather than decide beforehand that they wouldn't pay for whatever it is a card would unlock.

@KingdomHeartsFan that sounds like my kids lol

Now even the cereal is turning into amiibos

@KingdomHeartsFan @1UP_MARIO I just hope there is something left to salvage, or we must fear for the future.

Great idea all the way around. Can’t wait to explain to the Misses why me and the kids are holding a cereal box over the switch, lol.

I love the cereal puns. Aside from that, I'll probably give this a go. I'm a sucker for kids cereal and I still buy Captain Crunch (Peanut Butter Balls, of course) and Reese's Puffs every once in a while.

@okeribok totally agree. I must take action now

These won’t officially release here in the UK cos some parents moan about sugar content and stupid stuff like that, the only way we would get them here is like we do for lucky charms, so expect to pay upwards of £5 a box for them

Now that is a cereal I would actually eat for breakfast! But here I am, eating some bacon on toast.

@KingdomHeartsFan people have different hobbies. They need to learn that lesson and not judge people for minor things like that.

@KingdomHeartsFan "day trips"

Sorry but I have to ask, where do you live and how old are your kids? While my kids are screen junkies and abhor leaving the house, they do occasionally have the desire to leave the basement, but I can't imagine them ever saying "day trip". They'd say take us someplace, or go on vacation, but never "day trip". Though I can't really hear me say it either, I prefer "staycation" or simply "do something". The boys know "do something" means we're leaving the house. And my kids got the $400 Switch Mario bundle, played Mario, finished Sonic Forces, and now I think they're ready to do something too. Kids burn out.

Can't wait to see the crowds of Switch weilding kids clogging up the cereal aisle in the supermarket as they have to scan them all.

jk, I like the idea.

@KingdomHeartsFan wow that is......wow, I don't even know what to say other than that must really sting.

@wolvesboy Uh, if you'll forgive the weirdly political comment... as I understand, Brexit is likely to lower food standards in the UK to allow a swift trade deal with the USA, which has far less stringent food standards, so stuff like this may well become more common. Then again Ninty probably still won't bother with the small UK market!

Mmmm....
A breakfast with Mario.

"Naturally flavored with other natural flavors" ...Interesting.

Question, How much is this cereal going to cost?

@KingdomHeartsFan The ingrates - don't they realise you're only trying your best to get them addicted to an expensive life long addiction?

@Bunkerneath Also if it's an Amiibo how many boxes are they going to make?

I would

diabetes diabetes diabetes
🤔

I would buy a box and stash it for a few decades. If it doesn’t have any value at that point, the cereal will probably be loaded with enough preservatives to still be edible.

This will most likely use cochineal/carmine (e.g. bugs) to colour the red/pink pieces, so I'll most likely avoid this if it comes to Australia. My bug-loving little brother will probably get it though, so I might still get my hands on a box.

This is gonna look really weird on my amiibo shelf.

yum

I ate more of that Nintendo cereal back in the 80s than I care to admit.

If this is true, we will buy this product for sure....there is absolutely no doubt in my mind. I have two sons that are suckers for cereal with prizes or characters....and also marshmallows!

Wish we'd get those here. Our selection is extremely limited, with Kellogg's and Maizoritos being the only two brands we have...

I remember that 80's commercial......wow it looks so much worse now than it did back then.....

Also, my 80's self didn't realize they used a generic dinosaur shape for Bowser and a generic......bear....shape for Mario and Link...... very disappoint.

Still, you can't beat 80's commercials.....there was a freakish bizarre nature to them that just can't be duplicated even in the disjointed fast paced present.

The amiibo card is an awesome perk and very smart of Nintendo's marketing team. That alone means I'll have to buy a box.

I'll try it just for the heck of it. I can forgo my paranoia over artificial colors and flavors every now and then

Ohboy, if this is real, my Son won't want to eat anything else

@Pod I think you underestimate what they'd actually need to do to get it working with the box itself.
They'd need a machine to actually attach the NFC device to the inside of the box... whereas Nintendo already have the facility to produce NFC cards, and Kellogg's are already equipped to reliably insert items into each box... so it would be easier to do it though pre-existing means, rather than to use a new method.
Having to guarantee that a card had been inserted into each pack would be no more problematic than guaranteeing that an NFC device had been fitted to each box, so your point about that is irrelevant.
As for allowing kids to scan the amiibo in the stores, that is just a stupid idea, and is exactly why Nintendo put metallic pieces of card in the bottom of the amiibo... if people could do that, then they'd have no reason to actually buy the amiibo... they'd just scan it and put it back without buying it.

They should put both Mario and Zelda together like the original cereal. If I remember correctly there were two different bags inside the box.

Edit. I just watched the commercial. There were two different bags inside. My memory hasn't left me yet!

Man do I miss the Mario and Zelda cereal. I was in heaven those days...

Can't wait to hear those boxes are getting resold for hundreds of dollars.

I imagine that there will be a lot of cereal boxes on store shelves with holes in them once this comes out. I’ve learned over the years that when a store product has something desired packed in, its best to examine it closely before you buy. 😞

I would try it for sure.

I wonder how many of these we'll see on eBay in 20 years for £500, unopened, complete with rancid contents and in a clear plastic box with arbitrary grade sticker saying '90+' or whatever?

Cereaously?

I would like a healthy brand of cereal instead. That is totally a waste for your body, specially for a kid body. I dont like Nintendo to turn Mcdonald and bad cereal to a good choice. Think about that Ninty.

Or you know, just bring your Switch to the store and scan it in.... XD

@Pod knowing Nintendo, they'll most likely include a small strip of metal (or whatever is on the base of amiibos) to prevent you from scanning it without buying it. Nintendo can be no fun at times

I love the box! Id pay £10 for it

Now the original switch advertising strategy makes sense.
Eat this and you'll finish breath of the wild in one pooping.

@DragonEleven
I think you underestimate the production facilities at Kelloggs. Including an NFC chip with the production of each box would certainly be easier/cheaper than separately printing, transporting, and including amiibo cards.

And demnading that people buy the box could mean that quite many would never consider them. If you could scan it when you brought your switch, you'd at least hold the box in your hand. And if what it gives you is a consumable, and you like it, you'd HAVE to buy the box.

Just my thoughts about it anyway, I'd imagine you and others to likely be right about the chip being blocked off. But it isn't the way I would have done it.

Hopefully they don't taste like Switch cartridges!

If nothing else, at least it'll probably be better than Honeycomb is right now. Used to be one of my favorite cereals, and now...Eurgh.

@Pod But cereal boxes constantly have things inserted into them. Everything from toy whistles to CDs, Pogs, books, posters, the list goes on and on. It isn't anything new. Whereas attaching an NFC chip to the box itself would be a whole new thing.

Not saying it wouldn't happen, mind you. The blurb foes actually say "this box IS an Amiibo", not "contains an Amiibo card". So yeah, they could do it. But having gimmicky giveaways inserted into the box is a trick older than pop culture branded breakfast cereals.

So we are going to see lots of people with their Switches in the cereal aisle in Supermarkets, toying with boxes?

@0muros I'd buy it if they would, but it's never going to happen. There's way more advertising money in rebranded Lucky Charms than there is in healthy food.

Oh man, gross. There's no way I would put that into my mouth!

What on earth is going on in America when people think it's ok to feed their kids marshmellows for breakfast.

Berry flavored cereal with marshmallows?

I'm pretty positive that this is a re-branding of the limited edition Disney Princess cereal Kellogg's released last year, that people now try to sell boxes on eBay for like $20 each...

@chewytapeworm You know food is gross when a chewy tapeworm won't put it in his mouth!

But yeah, it IS gross. I wouldn't touch this kind of cereal with a ten-foot pole. And my kids won't be having it, either. Unless they get it at someone else's house. I've got one gremlin who would probably go for it. She loves that disgusting candy-type cereal. I won't buy it for her, but she'll gladly eat it if she can get it from a friend or a relative.

The older daughter eats reasonably healthy food, but the young one has an unfortunate junk-food habit. Can't win them all.

i never ate the Nintendo cereal! It'd be great if we eventually got an anniversary edition with Mario/Zelda.

If this comes out I'm def tracking it down.

@bluedogrulez

XD

I’m going to hit every Target near me at 10pm on Friday night looking for the Marked Amiibo box. Being married with 3 kids, one no longer needs a social life!

Sounds freaking awesome! Just like the good old days

Yeah okay, but there's something wrong with... his face, tho...

@JasmineDragon @Pod They have actually elaborated on the Amiibo functionality now... it appears that it's a sticker rather than the box itself, and although they haven't specified whether it'll be stuck to the outside of the box or found inside, they have said that not all boxes will have them.
This makes me think inside is more likely as it'll encourage people to buy more boxes in hope of finding one.