
Nintendo, with the exception of the relatively niche Xenoblade Chronicles 2, has pushed out its big-selling retail games ahead of the festive shopping season. It's also been ramping up its production in order to ensure that retailers have enough Switch systems to meet demand - now the CEO of GAME in the UK, Martyn Gibbs, spoke positively about the console's prospects.
Talking to MCV about stock for the retailer, Gibbs praised Nintendo for its efforts in turning around early supply issues.
We've got enough Switch coming in on a week-by-week basis, Nintendo needs to take some real credit operationally for how they've managed to work this through.
We've now got a constant supply of stock coming into the business on a weekly basis, Don't get me wrong I don't have [Distribution Centre] stuffed full of 100,000 units, but we do have a good, regular supply from Nintendo.
Gibbs also addressed the perspective that Switch may have 'peaked early' for the shopping season with the timing of Super Mario Odyssey's launch; he disagreed, expected it to be a hot product over the next six weeks.
I'm not sure on that, it's probably going to be the number one tech-toy for peak, so I think across those two spectrums and across such a wide-ranging base of gamers who all want to play Nintendo Switch I think we're clear it's got great demand, the absolute peak of that demand I don't think we're anywhere near yet.
More positive vibes around the Switch, and it's pleasing to see retailers sharing confidence in the system. It could certainly be a lucrative festive period for Nintendo.
[source mcvuk.com]
Comments 52
Well, it wouldn't hurt putting the Switch in the window (replacing rows of second hand iPhones)
Let's take bets: Who will die first with Amazon dancing on their grave, GAME or Gamestop?
Whenever a new Switch game comes out and I decide to buy from GAME - they usually don't even have the game on the shelf. I have to ask at the counter if they've got any 'out back'.
@JHDK Gamestop (in the Us at least) is unfortunately not going anywhere.
@Moon Yep.
That's because the UK market is Sonyland.
Sonyland... Where Nintendo fans are made to feel like 2nd class gamers since 1985.
The biggest thing the Switch has got going for it is this year Sony and Microsoft have cancelled Christmas on their platforms until Q2 2018.
Except in the US where they call it "the holiday season"
If Nintendo manages to bring Pokemon to Switch next year (let's hope they will!), this console is going to sell like hotcakes for ages. Another DS/PS2 case, guys? Who knows!
@MisterKorman Why would Nintendo fans feel bad about the holiday season?
Unless those fans live in the UK. Then they have to deal with clerks telling them that they need to wait for their requested game to be pull up from under a concrete slab in the basement. Unlike Apple or Sony products. Which are displayed near the front desk.
@GC-161
I don't like to visit UK when talking about gaming. Ew....
I would rather visit Japan or USA for Nintendo Paradise.
@Anti-Matter The UK is Sonyland. For Nintendo Paradise you need to jump a few ponds to get there.
@JamesR exactly
Nintendo doesn't do all that well in the UK, simply because shops like GAME won't give Nintendo the shelf space they deserve.
@MisterKorman Basically in the UK, where I live at least, everyone just assumes Nintendo is for kids. They’re the same people that claim Mario and Zelda haven’t changed and are the same game (despite years in between releases and innovations) yet are more than happy to buy their yearly Battlefields, Call of Duty’s and Assassins Creed.
Irony at its finest but sadly this mentality and image of Nintendo is everywhere here. Disappointing since this wasn’t the case during the Gamecube era.
On top of that, since the Wii U started failing, Nintendo has next to no shelf space for their home consoles. Even now the Switch has only one small section. I think if retailers like GAME actually gave the Switch more shelf space it would probably help build awareness.
GAME are actually improving quite a lot. Went into one of their stores the other day and the first display I came to was Nintendo. Don’t get me wrong they relegated Nintendo to the dark corners during the Wii U era but at the end of the day they are running a business not a charity. My only real complaint is their price differences between online and instore. Website had DOOM at 40 notes and the store had it at 45.
I don't live in the uk anymore so don't know how they stock Switch gear, but Shelf space is pathetic for Nintendo. So if your going to praise them then surely you must do your part and allow a good amazing of retail space to get that stock moving out the door!
I only have bad memories of shopping at Game.
@Moon alwys happens to me aswel
@dizzy_boy I think it's more a cultural thing that makes Nintendo less revered than Sony in this part of the world. A lot of UK (and like me, Irish) gamers don't really buzz off Nintendo's very Japanese quirkiness, whereas Sony are much more capable of catering to western tastes. When you think of the big hits in this neck of the woods (GTA, Fifa, Gran Turismo) Nintendo just doesn't pander to those types of gamer.
@TheMadPolarBear "Basically in the UK, where I live at least, everyone just assumes Nintendo is for kids"
Which is an incredibly idiotic narrative for a shop to hang on to. Especially because they sell quite a lot of games to kids (albeit of the PEGI 18 rated variety).
Here in the States, you have zero difficulty finding shelves full of Nintendo games. Even at retailers that are not dedicated to selling gaming products.
But in the UK, that market is infamous for making Nintendo fans feel like they're trying to buy a game for the Atari Jaguar.
As a Brit, a gamer of 30 years and a Nintendo fan of 27, most of Nintendo's problems with mindshare and retailers in the UK are their own fault.
Well it makes sense as PS4 Xbox console bundles with games is cheaper. If you go to game store. Nintendo games are usually always over the full price.
Also it's partly Nintendos fault with stock issues.
@electrolite77 exactly.
Game can only sell what they get from Nintendo.
@Ervex_109 Thanks for your patronising comment. It is very much appreciated. Yes as someone who has worked in retail all his life I am aware that having a high street presence does come with an inherent cost however we are not talking about two different stores here. Most high street stores that have a website not only operate with price parity but will actively encourage you to purchase online and collect instore. GAME operates its website as a complete separate entity to its high street stores.
@Anti-Matter well who wouldn't. The games and accessories are a lot cheaper in Japan or USA
@Moon my local didn't even have Doom on the shelf.
I feel that for GAME, pricing is always an issue. i understand that shops cost money to keep open but competition is competition.
You must bring something to the fore if you use the name GAME to trade under. back in the day you could find staff who were passionate about and played you know GAMES. this is becoming less and less common.
It’s interesting how Amazon approaches selling products masses at a good average rather than lesser at a higher price, followed by crazy discounts to clear the warehouse.
@Ervex_109 I will try my best in the future to explain everything in minute detail and use simplistic language for you. Don’t want anyone being left behind.
I was in GAME on Sunday, they had no DOOM, not even a mention or hint of it. Nintendo are doing better, GAME need to do better too to really take advantage of it, win win.
GAME is awful.
Takes half an hour just to find out the price of a pre-owned console sometimes.
No wonder people are preferring the ease and efficiency of shopping online.
@GC-161 Agreed. I want nothing more than for Nintendo to get more recognition in the UK as it is well deserved but it seems to be a retail issue just as much as it is the way the consumer perceives Nintendo. I've always owned Nintendo systems since the N64 and OG Gameboy and would love for people here to take Nintendo a little more seriously.
Granted, some of my friends and people I know are genuinely interested in the Switch though they're still not convinced.
@Ervex_109 Thanks for all your help and advice my friend, it’s very much appreciated. It’s always nice when people take the time to offer constructive criticism rather than stooping to pointless antagonistic remarks. Quick point though... wasn’t actually making an argument to the masses. Just commenting on a recent experience I had. Small detail I know but if you could help me in making it clearer in the future that would be great.
@The_Mysteron "When you think of the big hits in this neck of the woods (GTA, Fifa, Gran Turismo) Nintendo just doesn't pander to those types of gamer."
You mean "didn't" pander. It's clear, when you look at the Switch's software approach, that they (Nintendo) are running a different company from what we used to know. Hopefully, things work out in the long run.
@JamesR yeah GameStop around here is here to stay for now
@Ervex_109 “Never argue with an idiot. They will drag you down to their level and beat you with experience.”
@Ervex_109 “Silence is argument carried out by other means.” —Che Guevara
Morning 😉
I already have a switch in my closet for my little nephew's Christmas gift. First thing I took care of.
Anyone who thinks this is not one of the top toys to get this season is crazy.
@Ervex_109 You’re right my friend. One could mistake me for a philistine but only if one had no understanding of the meaning of the word “philistine”.
@Ervex_109 Bye bye? So soon? Surely not?
“If you call someone a philistine, you mean that they do not care about or understand good art, music, or literature, and do not think that they are important.” - Collins English Dictionary (Slightly more reliable than dictionary.com)
We have yet to discuss art, music or literature however I am happy to do so. I have all night.
They need to be talking of a constant supply of SNES Classic Editions!
@Ervex_109 yes Ervex_109, I do.
Get a room you two!
I am guessing this is a UK only company? Being a filthy American plebeian I have no idea who this company is. lol
We could have our first Nintendolife wedding. I'll need to buy a new hat.
Well the UK is Nintendo's worst market so it makes sense how stock is always there. America and Japan on the other hand...
Isn’t it true that the NES never gained a foothold in the UK?
I have my issues with Gamestop but the ones in my area all have the Nintendo Switch section right at the entrance and the demo console not far fromnthe door as well. I don't know if that was a request from Nintendo or Gamestops own marketing but its nice regardless.
@JamesR They have 1 neon red blue switch in the window at my nearest GAME
I live in Hong Kong. Just been to buy a switch from a major chain called Fortress, only to be told I must purchase a game if I want to buy the machine. The machine is advertised in-store and on the website as sold separately. They have a choice of two games (Pokken and Arms) neither of which interest me. I have to ask if this policy is approved of by Nintendo.
@electrolite77
Agree with you fully there, many years of poor marketing.
Getting with the program a bit more with the switch.
@bluesdance There seemed to be a fair divide between that and sega at that time, but then Nintendo dropped the ball when the playstation came.
@CircuitWrangler3 In my experience, they do this with each hardware launch eg; promise healthy support and actively encourage ports and exclusives from 3rd parties. It's not a new phenomenon. The difference this time, I feel, is that these 3rd parties have more confidence in the Switch than the WiiU and Wii before it. Maybe it's because of work done behind the scenes by Nintendo to nurture relationships, or maybe 3rd parties see potential in the (as yet) untapped hybrid console market which the hardware can exist in. Either way, I'm a happy gamer. I don't feel I'm missing out as much by being exclusively a Nintendo gamer.
Why is this a story? Nintendo finally delivers a decent amount of units after 8 months... Damn Nintendo fanboys are gullible and buy into nothing.
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