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Nintendo may be continually playing catch-up with consumer demand at present, but the evidence continues to stack up to suggest that the Switch could be a notable success for the company. From investor confidence to general buzz on social media, the system is enjoying superior publicity and positivity in comparison to its predecessor, the Wii U.

Best Buy is the latest to pitch in to praise the Nintendo Switch effect on the retail scene - the retailer recently revealed its first quarter financial results that defied analyst expectations. It delivered 'comparable-store sales' up 1.6% on the previous year, when analysts had expected a decline. The Switch and broader electronics have been key to the turnaround, with the 'entertainment' sector in particular (which includes gaming) showing 11% growth; that's the highest it's been since the same period in 2014, a time when PS4 and Xbox One were still quite new on the scene.

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Target reportedly also cited the Switch as a particularly positive factor in its recent results, saying its electronics sales had 'leapt forward'; not long ago Target ran a major Mario Kart 8 Deluxe takeover initiative in its stores.

It's certainly pleasing, once again, to see retailers praising the impact of the Switch. The more interest the retail sector has in the system the better, as it'll help continually boost awareness and 'presence' for the system.

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[source bloomberg.com]