Video: New Extended Nintendo Switch Trailer Showcases Launch Window

Man, this thing will bring my anti-social skills to whole new level...
EDIT: Wow, this actually makes 1,2 Switch look pretty damn appealing

1-2 switch looks even funner than before. Some people don't want it and think it's expensive, but I don't.

No toilet switch use? I thought that was NIntendo's new hook.

I have watched from Youtube and Wow...!
I saw some 1 2 Switch minigames that was "Shaving my Beard" or "Answering my phone". It was hilarious and fun.
Oh, I was surprised when there was a guy who fell down into swimming pool while holding Joy Con after playing Shot Gun. I wonder if Joy Cons are Waterproof.

Overall, good job Nintendo !
5 minutes of good advertising and good presentation of using Switch in so many ways!

@JHDK thats their look in the eyes of the market according to many.

Nice trailer!

@ThomasBW84 Ahh yes...at the 4:28 mark. Happy it made the cut. The Nintendo Switch is the go to console for toilet gaming.

Just me or is 1 2 switch looking great? A rip off of bumpies spin the bottle though.

I'm definitely not against new games, but 1,2 Switch seems Wario Ware esque and I almost, JUST ALMOST, wish it was another smooth moves. It looks fun and I'll probably be picking it up shortly after launch regardless.

@JHDK
Toilet gaming ? Ew... my Switch will be so stinky... XD
Just kidding.

@Anti-Matter The have to be waterproof to accomdate the ice cubes that are inside 😏

It's started really good but once it got to 1-2 Switch the cringiness grew. Let's be honest Nintendo, people are not going to play these games at a restaurant, whilst camping or a roof party. Maybe at a house party as a stretch but not the others.

Disappointed they didn't show someone playing MARIO Kart on a train or plane and then handing a Joycon to the person next to them.

There's only about three realistic scenarios in the whole trailer, but definitely a decent showcase.

Cheesy, but I love it! The versatility of the device is going to be its strongest selling point—as long as it has games—and needs to be put front and center like this. March cannot come soon enough!!

I have yet to see any commercials on the TV. This is the one they need to show.

@JHDK 4.25 there's the toilet humour

I kind of want 1 2 Switch now.

Wow. The fizzy bottle one is totally not going to be misused by the internet...

**Sits next to random person playing NS on a bus and looks at them expectantly**
"So that comes with two controllers, right?"

rooftop party with no karen? how dare you, nintendo. going by their ad campaign, i think they're setting unrealistic hipness standards for gamers. i keep expecting whitehead to show up with a scarf on.

I think overall it's a pretty good trailer. The ARMS and 1, 2 Switch bits are a bit cringey though, not gonna lie. Still leaps above the Wii U adverts.

Spent too much time on 1-2-Switch but otherwise nice trailer.

No disrespect to anyone but I have seen the idea of switch before. The psvita and pstv does the same thing. Play your vita games on TV or take them on the go hmm not exactly a new idea for switch but the switch takes the idea further with multilayer on 1 tablet

I really loved the parts where people were slacking off during school and work. I can see myself doing that!

But other than that, I think it's pretty good. Just like the first trailer, it's being targeted towards young adults.

The Switch is coming at a perfect time for me! The perfect console for college. I'll be getting the Switch as a graduation gift instead of the traditional class ring.

The dude on the toilet. LOLOLOLOLOL

Teenagers will great at the bottle shaking game.

I'm not sure about 1-2 Switch, but Arms looks like it could actually be good.

@TossedLlama Don't be a Cringer... be the mighty Battlecat!!!

Lol i really like this trailer. Now i even want 1-2 switch. Looks so much fun.

@abbyhitter
Lol i actually tried it with the Wiiu.

I stopped watching roughly 2 minutes in. What a load of BS.

@The-Chosen-one Haha. I tried it that too, but it lost signal.

@timson72 One of the Mario Party games for Wii had a similar 'shake the soda can' race that also felt a liitle awkward.

@Anti-Matter : Nintendo just wants us to think they're waterproof so we keep buying Joy-Cons.

It's a Joy-CON!

The soda shake game reminded me of the one in Clubhouse Games on DS (42 All-Time Classics in Europe), and the "pick up the phone" reminded me of the activity from WarioWare: Smooth Moves.

I don't get why 1-2 Switch wasn't a WarioWare game from the start. I'd've killed for a WarioWare launch title.

@Mart1ndo I don't know. Arms inteterested me initially, but this video showed a lot of motion control. Looked tiring. Maybe I am wrong, the controls seemed more subtle in past videos.

@drich255 The people in this were absolutely not playing Arms. Their movements were mostly wrong.

Nice in-depth advert although it did little to persuade me that 1 2 Switch is worth anything more than a fiver. It showed off some new games and just like the others, they look like fun, brief diversions, but after one evening, you've likely seen all it has to offer.

1 2 Switch is the Switch's version of Wii Music. It was a mistake to feature it as the first game in the presentation and a mistake to make it a retail release and not a cheap eShop download.

This certainly made me smile

@drich255 ARMS has an option to use traditional controls. I imagine the movements on display in this video were exaggerated for effect.

@Anti-Matter nope not waterproof, if you look carefully you can see his blue joy-con on the corner of the table!

Ha ha, that girl walking by after he jumps on the bed........yeahhhh he's cool.

@drich255
It look's like an improved version of Wii Sports boxing. I'd imagine it'd be physically tiring playing it. It looks fun.
How long would somebody play it though?

Switch has a bit of everything Nintendo has ever done.

@tyepye better example would 2:52, he clearly doesn't hold the controllers when falling into the pool

@NintySnesMan actually Nintendo Gameboy advance could be played on your TV through the gamecube and an adapter.

Fun trailer. Made me smile.

I preordered solely so that I can play Zelda in my living room on the new device .

@folkloner I actually had fun playing Wii music with a friend in ways it wasn't meant to be played. Similar to Wii music, I'll wait until the second hand market establishes 1-2 switch's true value after several months or longer

@Davidson
Yes mate I was aware of that but that was a while back.. For those that didn't realise I was just trying to inform them that this tech is already in use right now

@mateq true, but my example confirms it's not anywhere on him, say in his pocket

what i don't get is why after the game ended he decided to walk to the table, put the joycon down, walk back to the edge of the pool, pretend to be shot....again, and then fall in.....surely the moment had gone

That guy on the plane, definitely isn't on an American flight. There's no way the seat next to him would be empty.

Nintendo Land > 1-2-Switch

@David007
The tech was also used for super Gameboy adapter.. Gameboy to snes 2 different machines but u could take it out of the adapter and take it on the go but things have moved on since those days

@EJzelda Was about to say. Guy's got his priorities straight!

@tyepye
Ah... yes, I saw that.

Shockingly it makes 1-2 Switch look quite fun.,

funny, pretty sure most of that was shot in Cape Town, recognised a lot of the locations.

Also - 1-2 Switch is looking worse and worse to me. Seeing actors pretend to enjoy it makes me a little sad.

Its nice that the actors held their other hand flat below the joycon during the bottle shaking one just to make it look a little less hand-jobby

Fantastic commercial overall, and brings back where it LOOKED like they were selling before the Festival of Awkwardness on Jan 12.

One thing between this and Kimishima's statement that I hope they don't do with Switch is make it an overly "this is for social local multiplayer competitive games" system. I'm all for local multi, but I don't want a bunch of competitive games (though that would be in line with Yokoi's philosophy.) The presentation showed a big number of RPGs and open world, so I hope that trend continues, but I do worry they'll promote it as the compete machine and try to position 3DS as the solo machine for too long. (OTOH, lan play multi has been severely missing not just from other consoles but even from PC these days. It's nice that Nintendo is bringing us back to the features PC had in the 90's....

@rjejr @PlywoodStick So, the Vita shipped with a game called Little Deviants at launch. I have watched this video. It has showcased Milk. It has showcased a new minigame from 1-2-Switch involving champagne carbonation. We do not even need to rotate our displays to get the full effect of this portion of the video. Then we see a guy on the toilet, and a couple in bed for a little, it is hinted, coop play.

And they say Sony is for mature audiences?

@Jamotello Yeah it's a little overboard on hipster appeal, but I think they want to do two things. Nintendo's customers are associated with being 7 year olds and thanks to Pokemon and 70 year olds thanks to Wii. Gamers outside Nintendo are associated with sweaty, socially awkward introvert teens. Nintendo's doing what Nintendo does and trying to "mainstream" the image of gamers to include cool people (exclusively highly social, attractive, urbanite, cool people between the ages of 20-30, apparently.) "Cool people" is a market not attached to gaming, so since the Switch is inherently social, they're making a go of it.

So long as they don't abandon the core markets in the process like the Wii it could pay off. Might be excessive on the aspirational marketing here, but it's the first major ad before the product is even on shelves, so it seems like a good start!

And they couldn't do this without showing a guy taking a number two!!!! Is he getting ready to flush a P U (WII U PUN THERE)? Commercial is pretty good...makes 1, 2 Switch actually look fun, but does the game actually have one-player gameplay??? Anyways, hopefully the system sells more than the Wii U and gamecube, to give it it's proper audience...but also, if it becomes a hit, I hope we don't get the amounts of shovel ware that the DS and Wii had gotten.

@NintySnesMan
The Remote Play feature requires a PS3 or a PS4 and an Internet connection on the Vita. Also, it's all being streamed, not running on the actual Vita.

@NEStalgia I agree...since the Playstation one era, sony has made multiple games for younger and adults...more so going for the older game market, but never stepping away from the child market (hint...Wonderbook and many of the Move games, and even the various titles in the PS1 and PS2 library). I think, apparently just like you, that Sony appeals to a wide range of audience too, and that's why I always choose nintendo and sony consoles for gaming by myself, with my wife and for my kids...we all love both...but nintendo has more of the party games, unless the PS4 gets a new Buzz title!!!!

Anytime, anywhere, with anyone?

The console for swingers!

@JLPick Yeah. In all fairness Microsoft has made a serious go of the all-ages categories in the past, but seemed to have largely abandoned it about half-way through the X360 life cycle. They tried bringing it back with the Wii Clone...err...Kinect, but it failed pretty badly. Sony...they've fallen away from it too around the same time. When I think back to the bredth of games on PS1 and PS2 and compare it to second half of PS3 and PS4, I really wonder where all the other genres went (I guess to Nintendo!)

But between them all, I think a combination of Playstation and Nintendo tends to cover pretty much every single base, with sufficient unique content and "feel" to each. XBox is really going more for being "an easy to use Windows PC" these days, more than building a console ecosystem. From my perspective, you miss out on some genres owning only Nintendo, and you miss out on some genres owning only Playstation, and rarely is there much overlap between the two.

Too many people here see that as a failing of Nintendo rather than a success of both companies to differentiate themselves from each other with mostly unrelated products that can both appeal to overlapping customers (with Microsoft mostly emulating Sony since their whole reason for doing consoles from the start was to take back some of Sony's siphoning of Windows gaming customers.)

@Kit Ahh yes, I meant to mention that slogan in my above post to @rjejr and @plywoodstick. Add all the imagery and the slogan and it all seems so very intentional.

That was cool. 1,2-Switch is not for the close minded.

Now this Ad is pretty cool in terms of showing off both the system and games—but where's all the hardcore gamer stuff. . . .

PS. There's a lot of masturbation mini-games in 1-2 Switch.

Shaving and cow milking minigames? Are they serious? It's beyond stupid... But perfect for a Warioware game. Why didn't they make it that?

@FriedSquid I'm not sure it's good enough quality, in terms of precision and stuff (I expect), that I'd want the WarioWare name attached to it, but I get exactly what you mean: A proper WarioWare game at launch, like this but with more than just casual "waggle" mini games would have been very cool. Hopefully there's an awesome WarioWare game coming in the nearish future though.

@Nintendude789
Wrong mate Remote play is nothing to do with pstv.. Pstv is like the docking system the switch uses its a separate piece of hardware that you can slot a psvita game into it and play vita games on your TV but also let's u play ps3 or ps4 games on different screens in your home. Streaming.

This really should've been the approach they took for the Super Bowl trailer instead of trying to advertise to children and with motion controls. Clips from this would've made for a wonderful ad that would've enticed many.

@NintySnesMan
PS Vita TV is a different device. And you still need a PS4 or a PS3 and internet. The Nintendo Switch is all in one device, hence being a hybrid console

@Nintendude789
Sorry mate but I don't know where u get your info from but you don't need a ps3 or ps4 to play vita games on TV through your pstv. I use it and I don't have a ps3 or 4. It works similar to the switch docking machine. I put a psvita cartridge in a game slot and that's it. The switch does the same but with the whole tablet that has the game cartridge in its slot. No difference really it still has to be docked with a game inside it they both do it slightly different from each other but the same effect at the end. Like I said before the switch isn't a new idea. It's not a hybrid it's a handheld that can be played on the TV aswell just like the Vita.

@NintySnesMan The thing with PSVTV is that while switch is a console that will have an ecosystem of retail games, the Vita abandoned its retail games early on, wasn't powerful or easy to port enough to run the same games that consoles were running (WiiU's issue), and once the PS TV came out they wanted to make CERTAIN not to cannibalize their PS3/PS4 sales so they made it a point NOT to have many primary games for it.

Also the process for removing the game card, putting it on the console, then copying your cloud saves from one unit to the other, which required PS+ subscritions is just not going to ever go mainstream.

All in one. Pick it off the dock, it goes, put it on the dock, it's on the TV is a lot different than "save, then copy my saves over (wait login error?) ,then pop out the card and put it on the TV unit, load it up, wait for the 3 patch notifications, go to online storage and retrieve my saves (wait, connection error...don't tell me the PSN is getting DDOS'ed AGAIN!?), then keep playing (whenever PSN is back online.)"

Remote play on the other hand, I loved the idea, I bought it for the idea, I wanted the idea to work. It just doesn't. It's fiddly to get going, and when you do it's jittery with video compression and unstable frame rates, not to mention input lag.

Apple didn't invent the first smartphone. They were late to the party. But they had the cleanest implementation that anybody could understand and use and it didn't lend itself to fussiness, and thus their design became the one by which others are judged.

Also, one key difference is the PSVita games are locked at PSVita performance. The Switch has an active cooling system and increases the performance on the system when docked - meaning the handheld and console modes are not running at the same spec. That's a key part to being a "hybrid" versus just a dockable Vita.

FWIW, I'm a Vita owner that bought it because I WANTED it to be what the Switch is, but it never really worked out. Needless to say I was overjoyed when the switch turned out to be what I wanted the Vita to be!

@NEStalgia
I couldn't agree more it has many problems. I was just trying to say that what the switch is doing I have seen before but not well implemented. Tbh I see the switch as a powerful handheld and would never refer to it as a home console. If it was a home console then it would be truly underpowered compared to PS4 PRO or XBOX SCORPIO. With that in mind I like to think it's a power house handheld with the advantage of playing it on your TV. Yep pstv should have been more like this but instead it's a throw away Sony accessory. I do hope the switch does amazingly especially after getting my fingers burned with wii u
By the way mate what's your ID on vita when playing online. Do u play killzone

@NintySnesMan I definitely agree about it not being a "home console" I was stunned when they pulled that verbiage out for marketing....I can see some of the reasoning they're trying it, but it just feels entirely wrong for the product, and like you said, invites comparisons to the tethered consoles that of course can burn more power. It's hard to classify in some ways though because of the performance difference in the dock. I think the NL article that said the "Switch is a Switch" the same way a "Yoshi is a Yoshi." It's not a home console because the mobility makes it very different and it sacrifices some power to do so, and it's not a handheld because it's way more powerful, a little low on battery, and is more powerful than the handheld when set up at teh TV....it's very unique. Vita TV was a little weird. I got the sense they were simultaneousy trying to step into the Google/Apple/Amazon TV market while also trying to pretend "look, Vita's not dead (yet)!" The idea of playing low res handheld games on the TV, but removing the cartridge and putting it in a TV tethered box, while they abandoned most games on the platform in favor of their OTHER TV tethered box was really weird. Between that and Remote Play I felt like they were scrambling to duplicate the WiiU just in case WiiU hit it big.

You know, I have KZ for Vita, but haven't played it in ages and ages. I let my PSN+ subscription expire in November...I couldn't justify the price hike since I don't use the download part of the service and scarcely use Vita these days. I think I have 1/4" dust on my poor vita, still on it's charging dock! I can't imagine that situation will improve once I get my Switch

Edit: Though I do love that OLED screen!

@Kit haha, and they said Nintendo was for kids!

Waterproof joy con now those would be expensive! I hope the joy con that took a dip was only a prop.

The toilet humor was quite interesting. I wonder if people will play milk the cow at the same time.

I love that people are looking at the 1-2 Switch players like they're idiots. The use cases are much more relatable than the rooftop Brooklyn party and eSports arena from the reveal.
Whoever Nintendo's new firm is, they are point. I feel at this point you got to be a real humbug not to be excited imagining all the unique ways Switch can be in your day.
It's like an anti-phone: rather than having a device with you at all times to remain tethered to others with some time killing potential, you have an full-on escape from the mundane at the ready, and you don't have to be alone doing so.

@FX102A

Maybe not those exact scenarios per se, but I will have '12S' locked and loaded for any opportunity that presents itself.
Milking cows at the DMV. Pick up Mario Kart in hospital waiting rooms with worried, stressed families.

I will be "settling it in Smash" as often as possible.

@NintySnesMan
That's still a different device. You're spending money for two devices. The Switch is in one device. Besides, it offers actual console gameplay on a handheld. Again, it's a hybrid. Vita is not a hybrid.

@NEStalgia Yes! After the hybrid rumors started that's all I could think: please make a Vita that fufills it's potential.

Vita had all the amazing potential use cases hamstrung by some ridiculous management and proprietary hardware. You had to basically be a "power user" to really squeeze all the potential out of it, but you saw a possible future where Nintendo could make it all work.

It's ironic that it's Nintendo's often decried stubbornness and (ugh) outside the box approach that's going to realize the potential of Sony's vision.

Imagine if they really do dive in to VR!

@Joestar- I agree. This is much more on point than the Super Bowl ad, even down to the music.

@NEStalgia The girl in the pjs walking past the bed - 1:26 earlier scene then when she gets in bed later - reminded me of the opening credits of season 6 ep 1 of the Sopranos when Meadow is dancing seductively in front of her husband who is trying to watch tv. I wondered if it was a tribute?

https://www.youtube.com/watch?v=84zTVeonoQU

Edit: Should probably add in a NSFW as Meadow shows more skin, and has tighter fitting stuff, than the girl in this add. But it's still a lingerie ad, no naughty bits.

@rjejr I got that vibe too. I loved that they leaned into that dismissiveness rather have her plop on the bed and grab a joycon. The eyerolls at the cafeteria were great too.

It's so much better to be embracing an image of being for fun people rather than cool people, who are notoriously not very fun.

@NEStalgia @Kit "Anytime, anywhere, with anyone?

aaarrrgggh I missed that too, so easy.

I did notice that slogan, and my instant reaction was - that slogan sucks, too generic, their 3DS one is much better and still works.

This is what happens when you get old, you miss all the subtleties.

@Nintendo.i
Pstv was a great idea but poorly implemented but the vision was there. Ninty have a similar vision but took it many steps further with switch. Sony didn't care for it but Ninty have embraced it with lots of TLC. I wish a bright future for switch but it's a tough world out there. I will buy one but not at launch

@impurekind That champagne mini-game got me hot.

"Yeah, pass me around baby. Put your hand right underneath..... That's right".

F is for Friends, who do stuff together
U is for You & Me
N is for Anywhere, Any time at all

@NEStalgia So now we learn that 1, 2, Switch involves women pretending to have speed beard shaving contests (with an onlooking guy having exactly the reaction I would imagine), an alternate version of Milk on steroids (look at that woman pretending to get hosed after the guy was jerking like crazy!), and now possibly some bedside manner involved!?

memes... MEMES... MEEEEEEEEEEEEMES!!!!!!!!

1-2 Switch is gonna become a meme, isn't it?

I am far from the target audience, being just six years old when the NES first came out. I was in junior-high by the time the N64 launched, and college with the Gamecube. I didn't buy a Wii until at least three years past its release, and never owned a Wii-U at all. My main hope for the Switch is more entries in some of my favorite franchises; I really want a new 2D Metroid game. Also, "Double Dragon IV" has hit both PS4 and Steam; I really want a port of it for the Switch.

@NEStalgia You got all of that right. Since the beginning of gaming for me...Atari 2600, then the NES, then I went with the Genesis and purchased the Super NES a year later...then the N64 with the Dreamcast later (someone gave me a PS1 when the PS2 arrived)...the next generation had me a Gamecube at launch with a PS2 later (mainly for DVD) and an Xbox a few years later (for Sega's exclusives on it)...the next...Wii at launch and PS3 after the price drop, which I believe it was the Motorstorm PS3 bundle I purchased...then, the PS4 at launch and the Wii U at launch. Also had a 32x, Game Gear, all the Gameboy variations up to the NEW 3DS and the PSP and VITA...however, no longer own a few of the systems that I've listed...some were stolen, others were sold, some were traded and some were given away as gifts. Still, Gamecube and the Gamecube's controller is my favorite, and I'm really loving the PS4 with the various genres...PS4 makes me feel like I'm back in the old days, with plenty of games and genres to choose from like in the Genesis, NES, Super NES and Atari time period. I'm just hoping the Switch keeps that appeal for me, as I felt really let down with the Wii U.

@Moviefan2k4 I must have missed it on the store, is Double Dragon IV available on the PS4 yet, or not...I live in the US, I don't know if that makes a difference or not...Guess I'm looking more forward to the Toe Jam And Earl game, but I'm interested in the Double Dragon IV, not the Double Dragon NEO

On a side note from the game footage, did anyone notice the music? I'm a massive long time Foo Fighters fan and I can't help but think that band was trying really hard to sound like them or possibly they really inspired them or also a chance they might be a cover band. The music was pretty good.

ARMS keeps on looking more appealing, but I can only imagine paying $20 US at most for how shallow it seems. $60 for it seems far more outrageous than $60 for Star Fox Zero.

@NintySnesMan what I see in the switch is that you can now play console quality games on the TV and on the go. Plus, you can have multiplayer split screen with the joycons or create a WLAN party with several switches on the go.
Yes some of the ideas had been done before, but that can be said about every hand held system and console.
Vita is not the inspiration of the switch.
The Wii and Wii U are. The switch is basically both ideas refined. I told my friend awhile ago after I bought the Nintendo Wii U at launch-"You just watch!" "The Wii and Wii U are just testing platforms and a hint of what's to come.Thats why they look similar with each other and why they keep improving on the Wii Remotes."
Four years later the switch is announced.

@NintySnesMan Vita games don't have the power or resolution of a PS4 game when you play them on a TV, though. That and the multiplayer features you mentioned are what makes the Switch new and different.

While the Switch probably isn't as powerful as Sony's and Microsoft's latest toys, it will still be decently close and way ahead of any handheld ever made including the Vita.

@rjejr Careful, Nintendo may need to put her in a sideways ball cap and rapper bling

Yeah, "There's No Play Like It" is a great slogan. I'm not sure that's a 3DS slogan, I think that's a Nintendo brand slogan, while the "anytime" slogan is Switch's specifically.

I never would have made the association of that slogan with anything but a generic slogan had there not been Milk. And THIS commercial. And Nintendo seemingly going out of their way to say "YES, we're actually trolling intentionally!"

It's slick...it reaches the target market without being detected by the kids and seniors.

Then again, I was going to show this trailer to people....then it got to THAT part, and I thought "I can NOT show this to ANYONE"

@PlywoodStick
I would invent a clever, pun filled double entendre slogan for this response, as a humorous joke suggesting how they should market this in line with the meme. Then I go to the official page and see the "Anywhere, Anytime, With Anyone" slogan and realize there's no need, they're already ahead of me.

Add the comments from the Senran Kagura guy, and maybe Kimishima's right. This thing WILL sell Wii like numbers.

What I find funny is they censored the lingerie costumes out of Tokyo Mirage, as though it's not something seen in every department store sale ad by every 5 year old, but then they seem to be going out of their way to promote the Switch as one giant suggestion.

Then again it's the company that censored the blood out of Mortal Combat, and then launched Doom.... and for that matter hired Playmates to advertise Bayonetta. N is just one big contradiction.

@MrWarner14
That ship already sailed the moment the Milk trailer released.

@JLPick
I think you've had even more systems than me! That's no small feat!

Yeah. For me though, I end up using my "Nintendo platform" (WiiU + 3DS) by far the most. PS4 is always cool, and I always have a backlog of things I want to play, and I love the DS4 controller (DS3 was AWFUL, but DS4 fixed most of the problems), yet when I'm choosing a game, I almost always end up reaching for a 3DS or WiiU game. That's what has me most excited about Switch in some ways, my "nintendo platform" is finally one platform (at least after I get done my 3DS backlog, which is still growing!)

I got my preordered copy of Gravity Rush 2 last week. I LOVE Gravity Rush. That game + Persona 4 were the only real reasons I didn't regret my Vita purchase. Gravity rush is an almost Nintendo-like experience, one of the most fun console games I've played, and it was on a handheld. I was thrilled for a sequel. And I now own that sequel. And in reality I look and think "hmm, I 'll play this on 3DS next, and then wrap up WiiU games before Switch comes out, and then it's mostly Switch and 3DS after that..." I have no idea when I'll ever get to GR2. (and I still have my Horizon and Persona5 preorders up....) Maybe Switch will help me streamline! Maybe...

One thing I don't like about Sony is how "media company" their interface is and how it seems to all but force massive downloads on you at all times. If you're watching your bandwidth, it's kind of frustrating, I end up turning network off most of the time unless I'm intentionally grabbing a patch. Hopefully Switch sticks with the Nintendo method of being a bit more input driven.

Poor, poor Vita. 3DS. Switch...PS4....and Vita is left all alone.

@Spiders Yep, Vita was all potential on launch day. And on PS4 launch day. Then about 5 minutes after the 20 minutes I spent getting the two to talk to each other, I realized "this is awful!" and grabbed my WiiU again that did Off TV correctly (in a more limited way.)

Hey what do you mean if Nintendo does VR. I've still got my Virtual Boy. VR is so 1995 Not that VB wasn't cool and all, but honestly having already had the "gimmick" of it once, I tend not to get excited for VR. It's just generally uncomfortable, awkward, and weirdly isolating, even if you were otherwise alone anyway. I think whoever can come up with VR that's mounted into a light weight sunglass rather than strapping a console to your face with a 3" elastic band will win

@NEStalgia I hope a lot of people on here go to SB parties and we can discuss the parties reactions on here on Monday.

Nintendo is really going hard on the hipsters, AKA iOS users, probably b/c they hired Apples ad agency or similar, and I think the ads are great - very sleek, finished, polished, pretty people, nice music (OK personally I hate all of it but that just means it's probably really good) - but is it going after the right people? Are hipsters going to buy the Switch or are they already spending all of their disposable income on iDevices and iTunes?

So it does a really good job at making a commercial targeting a particular audience, but does the audience care about the product? Guess we'll see what's trending on Twitter, easiest way to do a quick check these days. Old people and kids may not be on twitter, but they aren't in this ad either, so twitter is a fair representation of the target audience. Not I just need to go find out if it's #Switch or #NintnedoSwitch or #NS. Or #SBcommercials. Stupid hipsters.

@NEStalgia I've had more gaming systems than that mentioned...with even purchasing (when they went down to $20) extra back-up consoles for some. Anyways, here's the list, with an * by the ones that I still own.
Atari 2600 and original Atari *
Nintendo NES *
Super NES *
Sega Genesis *
Sega 32X *
Sega Gamegear
Original Nintendo Gameboy *
Gameboy Pocket/Advance/Color
Sega Dreamcast *
Nintendo 64 *
Nintendo Wii
Nintendo Gamecube *
Nintendo Wii U
Sony Playstation
Sony Playstation 2 *
Sony Playstation 3 *
Sony Playstation 4 *
Microsoft X-box *
Microsoft X-box 360
Sony PSP *
Sony VITA
Turbo Grafx 16 *
Atari Jaguar *

Soon to be added, will be the Switch...other than that, most of them are back in their original boxes, tucked away in totes with the games and accessories. The only ones currently out that my kids, wife and myself play are the Genesis, PS2, PS3, PS4 and Gamecube...the others, put away, except in my man cave where I put the Atari to play on my 80's television...yup, I've been around since the beginning and loved it, but I'm not as big into them as I was and never played as much as what the collection would look like. Other than that, hate the new systems with always having to be connected to the internet, but love the PS4, as it makes me feel like it's an old 16bit console with many games and varieties...plus, even if it doesn't have the internet connected, you can still play the downloaded games, just not the games that always have to be connected...which are the ones I stay away from anyways.

@rjejr Why go to SB parties when we can play Madden on our Nintendo Wi.....ohhh.

I believe I will frame this post and hang it on the wall. It's so true, and spot on in a lot of ways.

From hipsters/to hipsters=iOS users....and the music and the hashtags. One thing to remember is hipster, in reality, translates to image obsessed follower who wants to be liked (mixed with the incredibly luxurious blend of hubris and stupidity of youth.) That's all a Hipster really is. If you show them that Switch owners are popular and fun and liked, and they're already everyone around you, they'll follow that.

More importantly, I don't think, for now, they're "targeting" that group per se. They don't have to target gamers and Nintendo fans. We latch onto E3 and the Directs. Those are targeted at us. They don't WANT to target PS fans. No point, waste of money. Kids and grandmas are still a focus, but not as they were.

So who are they targeting? iOS hipsters, sure. Kimishima seems to expect they'll buy in like the Wii. I hope they're not betting anything important on that. But I think that's a big untapped market that will be receptive to mobile tech....unfortunately as a toy, that has not been targeted in gaming. Makes sense. They're the most tech focused, most mobile focused group, who's bought into trash games on mobile, so why not sell them teh real deal now that the hardware interesects their world? It's a better image than wii bowling.

The problems with the message are try as they might, that image they present smacks of "This is totally not Tokyo, we promise!" It's a Tokyo lifestyle they show, even outside Tokyo. Yeah, for you it's familiar, NY isn't so different....but all the vast in betweens it just doesn't speak to people beyond aspirational marketing. The other possible issue is the iOS crowd just inst interested, or is no more interested than grandmas and their Wii. Buy it, play a game, put it in the closet. Nintendo wasn't thrilled with that result on Wii (WiiU had a far better attach.)

There's another market they're secretly targeting here (well, other than the gutter minded.) Kids.

Showing mommy and daddy and sister and brother all enjoying cozy happy time in a sunny room is NOT going to appeal to todays kids, they'll see that as for "little" kids (as though they're giants.) Heck it didn't appeal to US as kids very much either. Fantastical advertising of another world spoke to me. But lots of kids want to be like the big kids, and when kids see this commercial, they won't see "oh there's a new product that Nintendo is launching and targeting iOS hipsters" they see "ohhhh look all the cool older kids are using THAT thing! I want want too!" The image for the kids won't be a questionably timed product launch at a hopeful target market. They'll see it as all the people they aspire to be ALL already have that device. That's the device THAT kind of person uses! By November it will be a fact in their tiny heads that everyone else has already had this thing since FOREVER, and they're late to the party.

I miss being that stupid, it was bliss!

And within 10 years, that group of kids will know Nintendo as that brand that the mobile social people play (not basement gaming nerds!)

You see? It's part of a long term plan to erase the purple lunchbox kiddie console persona Sega and Sony have created for them. And it's absolutely essential for them. Even if not a single iOS hipster actually buys the thing. (Though Kimishima has me worried they actually think all the hipsters will buy the thing.)

@JLPick You know, as I read that list, I realize how few on that list I didn't own. [strong]gulp.

Well it helps that the PS4 looks like an 80's console That cheap, low end, matte black plastic and trapezoid design needs to have some neon hanging over it. That's somehow the charm. Needs a cartridge slot. Or at least a disc drive that doesn't sound and feel like it's about to break. WiiU has the best disc drive I've ever touched. That's one thing I'll miss.

I just don't get MS. I'm very VERY glad Sony has a strong direct competitor, because when Sony doesn't have competition you end up with a $600 hard to develop for PS3. But I still don't truly understand the appeal of the world of generic that MS offers. Not that Sony doesn't offer tons of generic too, but then you get the gems like Persona and Gravity Rush, etc.

I tend to think of it that during the Nintendo Play Station era, Nintendo games got split into two camps of thinking, one at Nintendo and one at Playstation. (and later Sega got split between the two as well...which is weird since it was Sega that helped XBox get started.)

@NEStalgia So Nintendo is marketing towards hipsters to make kids want to buy it? Wow, you give Nintendo a lot more credit than I do, I just assumed they expected hipsters to buy it. I do like your way better though, more realistic expectations.

I spent the 90's hanging w/ the hipsters when they emerged during the East Village gentrification while the cops rounded up guys like us. Always hated the hipsters. Went back there Saturday night, it's amazing how everybody there is still between the ages of 25 and 25, maybe 24 and 26, and they're EVERYWHERE. Only now all the dive bars have been replaced by "foodie" places and Starbucks. I hated seeing the Starbucks. Woman I met almost broke down in tears - too many beers - she hadn't been back there in 10 years.

But you're right, show the happy trendy people in the commercials, hope everybody wants to be like them and buys 1, even if they don't. Brilliant.

@JLPick It was just released within the last couple of days, on the PS4 and Microsoft Windows.

@rjejr Not that they're not marketing to hipsters TOO, mobile tech knows its audience after all. It's not so much about giving Nintendo credit, but the ad agency who asked them what demos they're trying to reach I don't think Reggie would have come up with this one. Though he comes from the VH1 world...maybe this is the real Reggie we were never allowed to see. But Nintendo's #1 plauge for years and years and years has been the branding as a kiddie console. Both direct and implied. Yoshida of Sony likes to backhand them with that when he compliments them. Convincing "big kids" that it's for bigger kids, and that's it's also not for grandma, is pretty much the single marketing message they need more than anything. This does that job.

LOL, Gotta love hipsters. Always 25, and always know better than everyone, as long as someone tells them what everyone else knows! I love when they talk about how broke they are while toting around a $2400 MacBook Pro they ignore while scrolling through their $900 iPhone. So trendy!

But what hipster goes to Starbucks? I thought they'd ironically hang out at a coffee shop that's so underground it still says "Sunoco" outside?

The more I watch this video the worse the 1,2,Switch part gets. The girl in the bucket hat looks amazingly spaced out and kind of trippy. The expression on the face of the girl in the red bowler hat looks downright sinister at first. Have I seen her before as a shop clerk in a Megaten game before? And that little sneer and nod from Pottyman that simultaneously says "I'm awesome" and "mission accomplished" in the worst of ways makes me wince.

This is a trailer meant to be seen once, I think.

Who needs Karen with this many memes?

@NEStalgia Good points! Reminds of how Nintendo allowed Breath of Fire 2 on the SNES to be translated and released outside Japan with almost no real censorship other than some language. (I have no idea how that happened, given the time period's rampant censorship of religious references...)

@NEStalgia "But what hipster goes to Starbucks?"

Starbucks is for the tourists who all come gawk at "hipsters in their natural environment".

@rjejr Almost spit my (non-Starbucks) coffee out on that one!

@NEStalgia
I dunno man, I got PSVR and Oculus w/Touch. It's not there yet, but it being a massive part of the future of gaming is undeniable. Sony's Playroom VR platformer level is shamelessly Nintendo, down to the dancing flowers and ragtime music. It's only one level, but it's a top five gaming moment for me, and in terms of sheer child-like joy and wonder, it's the number 1 ten minutes of gaming I've ever had.
I can't see Nintendo not able to do that better.
Scuttlebutt is Resident Evil 7 is a watershed game in VR as well. It'll never replace screen gaming, but once it becomes more affordable with inside-out tracking and gaze it's going to be a big part of the hobby.

@Spiders It not being there yet is really the big problem for it. It wasn't there yet in 1995, it isn't there yet in 2017, when exactly will it be there?

I played the old Virtuality 1000, Dactyl Nightmare.... it was quite the experience. 5 minutes of being strapped into enough gear to pilot an F14, then another 5 to remove it all. yet the experience was interesting, it made me want a Virtual Boy (which I still have.)

The CONCEPT of VR, of a Holodeck (which is what we secretly all want VR to be) is always appealing. Making it real though, just shows all the duct tape holding it together. It's expensive. But prices can easily go down if it catches on. Price isn't it's biggest setback once you account for new tech premiums.

It's the equipment itself. It's the same reason 3D TV failed (again and again.) Nobody wants to strap special equipment to their face. Nobody wants bulky heavy goggles on, and nobody wants to be SEEN wearing those goggles. People using VR look like a cross between a nerd and an addict. Mostly, people using VR ARE nerds and are fairly addicted

Will it become a niche of PC gamers and add-on VR gamers? Sure, I can see a limited, stable niche forming there. But before it gets mainstream appeal it needs to shed some weight and size. Current VR equipment is no better in that regard than the stuff I demo'ed in the early 90's which even then looked like it came from the early '80s.

Then you still have the requirement of open space to move around in. If you don't have that, it's not VR, it's just a stereoscopic TV strapped to your face, and that's even less appealing to the mass market.

It's the ever-elusive goal. Gene Roddenberry imagined it in its perfection. Electronics enthusiasts an manufacturers have been working on it for 40 years or so. And it's still "not there" yet. The form factor has to change, but how do you change the form factor?

There's also the weird isolation. It's hard to describe, but it's real. The "gamerz!1!" won't mind it, but the mass market surely will. Heck I'm a "gamerz!1!" more or less and I found it highly disconcerting (and I play with 3D maxed on my 3DS )

I'm surely not anti-VR, and if any company can find a way to make it mass market, it's Nintendo (and probably only Nintendo.) I'm just not convinced I'll see the tech "there" in my lifetime. The form factor has always been the problem since the Atari experiments in the late '70's.

What I CAN see happening though is the commercial version, the arcades, starting to get in on VR. We're at a point that even in the arcade space VR is almost non-existent. To get that tech right, public display machines will certainly be the first. And it's well suited to those enclosed cabinet environments. Once we see it land big in the arcade, maybe within 8 years or so of that we'll see it arrive in the home in a serious way. Until then, it will exist, but it will remain a very small niche the way Neo Geo was a small niche for those who loved the true arcade experience in the day.

@TossedLlama I'll contact He-Man and change you into Battle Cat. I kid, I kid.