Nintendo of America has embraced the Nickelodeon Kids' Choice Awards in recent years, and with good reason - it's given valuable opportunities to promote games like Mario Party 10 and Splatoon, targeting a key demographic for the company. Nintendo is now listed as a core sponsor for this year's event, which is on 11th March, and that's likely to be a chance to promote the Nintendo Switch, in particular.

Alongside Nintendo other sponsors will include Cinnamon Toast Crunch, Hot Wheels, Skechers, Toyota and Walmart; evidently Toyota hopes plenty of parents will also be watching. The host this year is John Cena; you can see his promo shot below, including uncomfortably tight orange shorts - there's also a statement by his marketing team posing as him in the press release.

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Nickelodeon's Kids' Choice Awards is the biggest party for kids, and I'm so excited and honored to host this year's show."I have a lot of big surprises in store so bring on the slime! - John Cena / John Cena's personal assistant.

This could certainly be a great chance for Nintendo promote the launch of Switch (it'll have come out eight days before the show) and upcoming games to a large audience. Obvious candidates for marketing could be Mario Kart 8 Deluxe or Splatoon 2, so it'll be interesting to see how Nintendo gets involved.