iOS App Store prices are due to rise in the UK and the main culprit is the weak Pound, a result of the nation's recent decision to leave the European Union. The Pound has dropped almost 20 percent of its value against the US dollar since the EU Referendum took place last year, and this has seemingly forced Apple's hand.
Apple has apparently contacted developers today to inform them of an incoming 25 percent price increase which will see the current default starting price of 79p swell to 99p. This jump is across the board, so higher-priced apps and games will also see their cost increase.
That means Super Mario Run - which currently asks for £7.99 to unlock the entire game - could potentially set you back £9.99. The only thing that would prevent that from happening is Nintendo choosing to drop the price of the app to a lower value tier, absorbing the additional cost itself.
Price changes are due to occur in the next week. Apple's email leaves little doubt as to where it is laying the blame on this particular occasion:
When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store. Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business. These factors vary from region to region and over time."
This isn't the only way that UK residents are feeling the financial impact of Brexit; the iPhone 7 and HTC Vive have seen their prices increase as a result of the vote to leave the EU, and the legendary Toblerone chocolate bar has had its design altered as well.
[source eurogamer.net]
Comments 84
"You Brexit, you pays for it" (Dave Bulmer)
Hoping it stays £7.99 on android when it finally gets released.
I wouldnt be surprised if this is where some of the extra 30 or so dollars we need to pay for Switch comes from too.
Its...sigh. Had their eyes wide open at the bs on the bus.
I fell sorry for the Brits out there.
So just read the Toblerone article and the hell people.
Also those comments were....interesting. Thnks for that one @Damo. .....whew.
I'm so glad that Brexit means Brexit 🙃🙃🙃
The pound will become stronger / more stable, it'll just take a while for now.
So isolationism = bad chocolate and expensive videogames?
I'd love to say we Americans'll learn from the experiences on the other side of the pond, but we've always preferred to forge our mistakes first-hand with a blind-eye to the world and guns blazing.
Buys more chocolate for his nuclear-bunker full of retro games
It's hard for us in the uk but the pound will hopefully get stronger.
@BLP_Software The extra 30 are taxes,even all the other european countries gets them.The price in euros is still 330.
Quick release it on Android before the price raises!
@Randomname19 that delicious 20%.
So long as they dknt pull an apple.
Yet another reason Brexit voters are morons.
I feel that this is still somewhat greed on companies part. I mean yes Brexit is a thing but we haven't left the EU yet and won't for at least 2 years. So a bit premature don't you think?
@Starz There's a good chance it would have been £10 on Android anyway, all of Capcom's Mega Man ports are more expensive on Android than iOS.
@FragRed Not premature when plans for Brexit are affecting the value of the pound RIGHT now.
@UK-Nintendo Why are you putting links to image hosting websites at the end of your image posts? This last one was a link to a xxx image hosting site, which is inappropriate on this site. Please don't do it again.
@FragRed Doesn't matter when Brexit happens, it's based on the pound vs. the Euro vs. the US dollar. Currencies fluctuate all the time. You can read up on how prices of everything video game related have gone up in Canada, and that has nothing to do with Brexit, started happening long before that. I have no idea why. But anyway, currency rates fluctuate, with or without Brexit. Global economy.
@FragRed You misunderstand, the reason isn't because of Brexit directly. The pound has weakened so it's no longer the same value in their currency when they get the money. It's also not the companies that making the change it's Apple themselves.
@FragRed Having left the EU doesn't matter, since the referendum the pound is worth significantly less than it was (from £1.65ish/dollar to almost £1.24/dollar). That means Apple is making $9.90 instead of $13.20.
Unfortunately every single time someone in government announces non-information about what the UK is going to do after Brexit, the pound falls.... we could see the pound fall under the dollar for the first time in decades/centuries.
@gcunit sorry
If I was in the UK, I'd gladly sacrifice an extra quid or two to break the governing ties with the EU. Call it the Sanity Tax.
Sensationalist article though NintendoLife.
What a stupid article.
Agree totally with OneBag.
brexit!
I only hope the comments section here stays more civilised and less whinny wannabe comedians like it's devolved to at Eurogamer. I already posted my views there, don't want to repeat myself cos it was a biggie of post.
@OneBagTravel It's a nice idea, but we're not actually getting much in return for leaving. The only real laws we'll be able to change that we couldn't before would be those tearing up human rights & water/food safety standards. Yay! If we want to drink maggot infested water, the EU can't stop us!
At a time when pay, quality of life & social equality are at their lowest (the UK's own doing), we're now in a position where the poor will have to pay far more for their basic food. When the pound falls, prices in the shops go up.
@Lord You've been warned a fair few times about profanity. Partially censoring is not acceptable either. Please start finding alternative phrases to use, or fully censor the offending words.
You class...
G#d dam brexit!
as profanity?
Grow up!
@DanteSolablood Not sure if you're trolling or not with that post?
@Judgedean Or possibly expressing a personal opinion which may/may not be wrong. I follow & have studied politics for a long time and could have made my post far more nuanced.. but didn't really want to open up the debate by making a huge post.
Apologies if I boiled down my opinion too far, but it is just a quick whine, not meant to be a fluid case for remaining (as it's not going to happen).
Shouldnt the Switch and the accessories and the games jump in price too, or did they already calculate for the weak pound?
And don't you worry Europe, Donald Drumpf is going to set our economy back 70 years and the American dollar will be worth about 50 cents in a year, making the pound look a lot better.
OR... you guys leaving Brexit plus Drumpf is going to leave both countries poor and looking to the world for help.
I am fully on "Brexit is idiotic and harmful" side of the fence, but honestly I think this had much more to do with Apple's eagerness to constantly crank up its prices than it has to do with Brexit. Brexit here is just the scapegoat they're using to justify it.
@JohnG I for one consider brexit offensive
I feel sorry to UK people that have to pay more due to Brexit. So many drama...
People believe what the media wants them to believe
@G0dlike
Too bad!
@Raylax I get what you mean, it could be a little bit of both. However, this isn't the first occurrence of app prices changing on either Apple or Android stores. Yes companies make a large profit on their products.. but taking a 25% hit is still going to be reflected in price eventually.
Why can't this website just be left for talking about video games.
An extra £1 for a game is no reason for a political statement.
So when the pound dropped before, as that's what happen's in the foreign exchange, that was also Brexit as other countries had time travel mechanics that in its self created uncertainty. But i guess when the £ rises you can bet your bottom dollar Brexit will not be mentioned then, so blame everything and anything on Brexit but anything good happens don't for get its not because of Brexit.
@JohnG it's all lemons and limes really
@Megas To be fair, businesses are there to make money. If they start making less money (which Apple would through the pound dropping) they raise the prices. Apple doesn't really give a toot about democracy or voting. They just want your bucks, quids, dough or spondoolies.
I have to make regular withdrawals from the UK and the conversion of pound to Thai baht is a real stinger . The pound has taken a real hammering since 2008,around a 35% drop against Baht. I had feared it would remain this low or even worse for several years but Trumps encouraging words yesterday about making a trade deal with the UK a priority should certainly help to stabilize it.
If ever there's a big tumultuous political change, there will be hits to the currency and stock market and all of that.
It should only be temporary until the situation is resolved and things settle down.
But until then, our purchasing power drops.. and it could last a few years~
This isn't a result of Brexit, this is a result from investors crapping their pants when they have no clue. Bit like when they blindly invested in Nintendo over Pokémon go and then quickly sold them as they found out niantic made it. Nintendo share price was mental.
All prices and exchange rates are based on forecasts. Forecasts controlled by huge companies who be benefit from U.K. Being in EU where the UK doesn't.
@erv exactly
Look at all that money we're saving from breaking from the EU guys!
Oh, wait.
@banacheck eh? I don't really think you understand that the market value of currency falls and rises in response to economics and uncertainty which is in turn effected by politics and major corporate spending patterns. So of course the value will also be due to current events like brexit. Things go up and down all the time, you don't need to have hero's and scapegoat situations in economics. It will always be the result of all of the factors effecting the economy, all of the time, it's a constant flow of influence.......
@Megas love that post man! as a massive lefty, it's refreshing to see I little clarity come through once in a while 😁😉
@DanteSolablood Correct. And the easiest way to make/save/meet your forecast is by flooding the market with cheap labour. Big corporations have their fingers in govt policies. Hillary was a perfect example of this.
I really hope the Eshop/PSN don't follow suit, The £ is worthless but eh it's ok so the xenophobes can sleep easily.
@Judgedean The other way of flooding the market with cheap labour is to trash your currency, meaning your workforce is paid less in real terms without actually having to renegotiate anything with them or even hire foreign replacements!
Sure it means that imports and basic essentials like fuel and food become far more expensive but the people behind Brexit were careful to tell all of the people voting to leave that that was their plan before the vote. So there's really not a problem...
Lol, even more expensive!
@Dakt I'm not so sure about the EU causing a failing NHS, the EU puts a lot of money into our medical research, making up for a shortfall from out government. Immigrants do put more money into the health system than they take out.
Blaming the EU for the problems with the NHS is a bit simplistic when most of the countries that spend the same amount as us on their health systems but get better outcomes.. are in the EU.
As for taxation, we'll see. While we will save some money for not paying into the EU, there are plenty of places we'll end up paying more. I have no idea whether the balance will be in our favour or not.
As I said earlier, I didn't really want to get dragged into a full debate as there is a tendancy for people (not you) regurgitating things heard on the campaign & both sides said a lot of rubbish.
Blaming the Toblerone change on Brexit... hilarious.
Companies have been cutting back portion sizes to save themselves money for years... are you going to blame them on Brexit as well?
This whole article just comes down to the fact that companies will use any excuse they can get to make more money, and right now Brexit is their obvious scapegoat.
"Don't blame us... blame Brexit."
It's rather naive to claim the price change isn't related to the decline of the pound, and preposterously naive to suggest the decline of the pound isn't related to the Brexit vote. So people saying this has nothing to do with Brexit are being, well... naive. It'd be dishonest to write an article about Super Mario Run's price hike without mentioning the vote and resulting effect on the economy it as a cause.
However, I hope this isn't the start of a series of politically charged posts designed to have us frothing at the mouth in the comments. It's hard to get away from the Brexit fiasco, but NL has generally been a pleasant escape into undiluted video game news. It's a somewhat inevitably a factor whenever UK prices are brought up, but I'm hoping that there won't be too many headlines ending with "because Brexit" (even if it's true). Mention it in the article maybe, but sticking it in the headline repeatedly would be too incendiary. We get angry at eath other enough as it is.
@StuTwo The reason the currency is "getting trashed" is based on forex algorithmic trading linked to news events etc. (CNBC and BBC ran a story on it during the sharp drop and bounce a few months ago). In the old days, trades were conducted via phone.
If everyone in this country had a positive attitude, the currency wouldn't be "getting trashed" but unfortunately people like to moan when they don't get what they want (i.e. liberal left-wing snowflakes). I also think I'm more patriotic than 48% of the population.
I suppose the only real good news from today is that this is a massive boost for IndyRef2. I mean, most of the idiots that voted No have died since 2014 anyway. Love how people can't see the only way for Scotland to maintain its place in the EU is to leave the UK.
I'll just say that this year, both on the economic and political fields worldwide, is going to be interesting one.
Doom on.
You guys at NL really do try to pull articles out of hot air. ☺
So is this why Switch games/accessories are going to cost so much? Or is it just a case of 'launch prices are always high and will get lower'...
Can someone actually explain why they charge more in the UK?
Even after the currency drop after Brexit, $10 is about £8.
It'll be cut down in price soon enough. They just need enough time to do it so that the people who did pay full price don't get too angry it was cut in price so quickly....
Internatiomal interests are going to do everything in their power to make Britain regret thinking they could go it alone. This is just the beginning. Stick with it, gentlemen. It'll be worth it in the long run. In time we'll all regret not following your lead.
There's 20% VAT on the displayed price in the UK. I believe in the USA the tax isn't on the displayed price
I get there is some legitimate economic impact, but also Brexit is being used as an excuse for companies to charge more.
@DanteSolablood "Unfortunately every single time someone in government announces non-information about what the UK is going to do after Brexit, the pound falls....".
Apart from today when it strengthened by ~2%
@koikoi True, though that was following Theresa May's first concession Brexit... a parliamentary vote on the EU deal. Not exactly the usual "non-information".
Ah Brexit. The arguments will run for years. With the right getting more angry that people dare to disagree with 'the will of the people' and struggling to find who to blame -remember kids the immigration excuse will only wash for a few more generations! (but then there's always the lefty snowdrops, anyone who generally disagrees with them and anyone who isn't 'positive' enough, to fall back on) all the while making vacuous claims about how patriotic they are. And it's nice to hear Ms May this very day saying that its all been done for my children.
Well I guess they won't be getting Mario Run.
Quick everyone: Think positive thoughts and it won't raise. In fact it should come down! Join me in giving it a try
good.
Interesting, considering that statistics tell us that the economy began recovering by September and has improved since then. www.bbc.co.uk/news/amp/36956418
Thus, the downturn was more than likely caused by investors' misguided preconceptions about what leaving the Union would lead to, rather than anything concrete. The same cyclical phenomenon happened in America immediately after Trump was elected. It would be nice to see the specifics as to what figures Apple is consulting regarding this decision, therefore.
@Damo I heard that it was gonna be the same price as it is on iPhone but now that the prices are going up I dunno what it will be.
@Dakt It's the VAT. US is either tax free or added afterwards.
@FragRed no. The Brexit vote already cost the world economy 3 trillion dollars in the first week. This is the result of that.
Mario Run for Switch announcement when?
Will it just casually be available on th eShop at launch as a surprise?
I don't own any iOS/Android device that can run it properly, and quite frankly, even if I did, I wouldn't spent $10 on a game on it, for a number of reasons.
Many a paid smart device game I have held off with playing until it arrived on a game platform I felt more comfortable with.
@Dakt The issue I had with your statement is that the way you phrased it appeared to blame the failure of the NHS on the EU, which is very different to the way you described it just now.
The rest of your reply is up for question though as it imagines that the issues we are having with infrastructure, finance etc. have anything to do with the EU. While it's true that freedom of movement prevents us from stopping legal immigration from the EU, the government has full control over immigration from outside the EU and has not reduced it... in fact no party apart form UKIP has actually stated they want immigration to decrease.
BTW, it's not just skilled immigrants that contribute more money to the country than they take out. It covers all EU immigrants. It's approximately £1.34 for each £1 claimed... immigrants from OUTSIDE the EU only put in £1.02 for every £1 claimed.
In regards to UKIP, they have stated they want all immigration to the country reduced to under the tens of thousands. Meaning there would be a huge staffing shortfall & NHS crisis. Unskilled jobs like picking, manual labour etc. are already not being filled as immigrants are fearful of post Brexit Britain & native unskilled workers have not magically appeared to fill those jobs. That was always a slightly ludicrous myth.
I would be interested in finding out where specifically the EU is preventing us from improving our infrastructure or prevent us from fixing our finances? These are both ares where the UK has practically 100% sovereignty... did the EU interfere with HS2 or is Parliament making a mess of that themselves? Has the EU interfered with us systematically failing to build social housing over the last half a century while selling off stock, or have successive elected governments done that?
I find it fascinating that nearly all of the constituencies that voted to leave, were those with the least amounts of immigration. It seems those that actually experience & know what they are talking about had the least influence on the referendum.
Note: It's immigration when talking about people coming into the country. Easy mistake to make.
@Dakt This is the problem with opening up a debate on Brexit, a lot of scaremongering from both sides makes it into the debate. On top of the £4.9bn rebate we get back from the £17.8bn, we also get £4.4bn from the EU to spend on farming & regional aid. On top of that the EU give £1.4bn to the UK private sector for research (medical and otherwise) and on top of that the UK uses part of it's EU spending to count against out foreign aid commitment... a further £0.8bn.
So what does that make our contribution after the money we actually get back instead of the figures that the Brexit campaign repeated daily & now refuse to defend? £6.3bn. £120m a week. After fees, charges and the depreciation of our value we'll likely get next to nothing back for Brexit.
Fearmongering was alive on both sides, the Brexit campaign openly played on completely unrealistic immigration fears & openly lied on the figures.
As for unskilled workers (which Australia has permitted since a HUGE labour shortage starting 2008), the UK needs them & has done for a long time. Over 20% of the labor in the largest construction firm Mott Macdonald are from the EU and the jobs are simply not being taken by our own people. That's before we even begin to look into healthcare which is in the midst of staffing shortages for unskilled workers as well as skilled workers. How will starving residential care workers & social workers from care homes help the NHS?
It's rather simplistic to say that towns that were sometimes over 90% native British voted 88% in favour of remain based on an immigrant vote. Brexit wasn't won based on a sound financial plan or the benefits of isolationism, it was fear immigration, fear we were losing sovereignty and the anti-government vote. "Look at the government, they're using fear tactics! Look immigrants are choking out NHS!!"
I will note I'm watching Daily Politics now who have a member of the Brexit campaign on, she says they want "managed migration" but refuses to say they want immigration reduced at all. Funny that, after the campaign.
Edit: Just remembered, on the point of pressure on the NHS, despite saying they're increasing spending on the NHS the government actually slashed spending heavily a few years ago & are still not back up to that spending. But again, with the same spending, plenty of EU countries have vastly superior outcomes than out own. The problem is not with spending or the EU... it's how badly it's run. How many billions went into the top-down reorganisation of the NHS started by the Conservatives that brought about worse results & strikes?
@Dakt "As I said before, I'd like to imagine this money could be put to better use rather than using it to keep the peace with the EU."
Tthe £6.3bn I quoted is an independently researched number made by multiple individual non-affiliated sites. Even then though, claiming that as soon as we leave the EU we will actually be able to spend a penny of that money (your figure or mine) on anything is naive. Yes, we stop paying money to the EU... but we then have to start paying money to the EU. Even if we do get free access to the single market (unlikely considering yesterday's announcement) we'll be spending huge amounts of money working on trade deals & tarrifs (under WHO rules) once we're officially out of the EU.
"Bringing in unskilled workers from elsewhere just compounds the problem, it doesn't solve the problem at the root.
No, it doesn't solve the problem but it doesn't make the issue worse either. Despite a large shortage in unskilled workers, pay has not increased... I have family who work in social care & my younger brother is autistic and relies on carers (the majority from the EU) in-order to lead a normal life. Simply take the unskilled EU workers out of the social care system & all you'll have is MORE work to do and still inadequate pay.
It's interesting to note that while talking about the problems of the EU a very not European system like zero hours is brought up. In the EU only half a dozen countries allow zero hours contracts including the UK... that's less well under a quarter. Is leaving the EU going to fix the issue, or make it less likely to be fixed? Don't forget that it was the Conservatives in the 90s looking to get out of the EU so they could increase the maximum working hours for employees.
"more a fear of the British identity being threatened and as a protest against government spending and policy"
Well how did that work out for you? Conservatives more powerful than ever, doubling down on austerity and the UK potentially splitting. Wonder what out identity will look like in the next decade?
I agree with you, it's fun discussing things with someone able to hold a coherent argument. Not something that you can count on in a comment section.
I will leave you with one thought though, America has systematically failed to make trade deals with China, Russia, Europe and many other parts of the world & us slowly starting to lose it's position as a World power. What is the one thing that Senators say when asked why they didn't sign the bill? "I was scared we could be signing away out sovereignty". We need to be careful that one of the the US media's biggest jokes doesn't turn into the British motto.
@RainbowGazelle It's comments like yours that are what's moronic. The weaker pound means the things that we sell are more competitive abroad - so it's beneficial for our economy as backed up by recent figures about our GDP. The weaker pound also makes British products more competitive in the UK, since foreign products go up in price. Which is also good for our economy, businesses, and the people who work for them.
In the past the UK intentionally wiped value off the pound to make our exports more competitive, just as China is artificially deflating their currency, and Germany is benefiting from sharing their currency with a bunch of other countries whose economies are nowhere near as strong, meaning their exports are cheaper than they would be if they were still using their own currency which purely reflected the strength of their economy. Conversely this means they too pay more for imports - such as video games, but it's a small price to pay for all the benefits.
People in Russia don't have to pay much for video games - perhaps you would rather live there?
On a side note, the 'Brains of Remain' claims Britons should go on strike to protest Brexit because less than half of the people eligible to vote voted for Brexit, and idiots like Ricky Gervais retweeted this nonsense - whereas if they'd had a brain they might have bothered to check what proportion of the electorate voted to join the 'EU' (as it's now known) in the first place - which was also less than 50%.
So according to his logic we should have gone on strike to reverse EU membership even without a Brexit vote and what's happening now is what should have happened in the first place - and this clown has been hailed as the 'Brains of Brexit' - shows who the real morons are.
The wealth gap in the Western world is the biggest it's ever been - you might want to think about who it is that's actually benefiting from Globalism, and who it is that controls the mainstream media and left of centre politics, ie billionaires like George Soros, not to mention the Saudi Royal family who are worth over a trillion dollars. They donate millions to people like Hillary, and own large stakes in the main stream media, Twitter etc.
You might also want to read up about supply and demand, and consider the effects this has on things like wages and house prices when it comes to mass, uncontrolled, often unskilled immigration. Or you could just let the globalist billionaire controlled media do the thinking for you, the ones who actually benefit from globalism at the expense of the poorest in society, like the rest of the sheep.
According to Oxfam there are 8 billionaires who are worth as much as half the world's population - hurrah for Globalism!
@gcunit you can hardly talk with a user ID like that.
@SeriousSam I'd rather stay with the EU so the country isn't at the mercy of a ruthless Tory government who don't care a jot for its poorest people or the environment. At least with EU membership, there were some basic human rights and environmental laws that protected us from them.
Nintendo has indeed increased the price now to £9.99...
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