Last week, Nintendo finally admitted what everyone knew - production of its struggling Wii U system is coming to a close. The company's focus has now shifted to the Switch, which launches in March next year, and that makes this curiously comprehensive Australian ad for the departing console all the more puzzling.
Designed to promote the Mario Kart 8 and Super Smash Bros. Christmas bundle, the commercial hits all the right notes. It shows off two of the console's best titles, reminds players that add-on content is available, highlights the varied control options and even mentions those money-spinning amiibo.
In short, it's possibly one of the most detailed and informative Wii U ads Nintendo has ever run - yet it comes at a time when the console is about to be placed on the chopping block. If only Nintendo had taken this kind of approach a few years back, the Wii U might not have experienced such difficulty in selling the dual-screen dream to the masses.
Comments (45)
STREUTH!
Don't see this hitting my TV any time soon
I keep saying it, but it's only production of current models of the Wii U that have been confirmed to be ending... there is still the possibility of the Wii U as a whole continuing production with a new model.
@DragonEleven You honestly think that Nintendo is doing to create another Wii U model after the disaster that has been the current model?
I'm actually a little confused, the trailer seems to imply that the DLC is included (which I assume it isn't) and it doesn't say otherwise. It does say amiibo is sold separately, but doesn't say the same thing for the DLC...
@Damo It's theoretically possible that they'll bring out a cheap "Wii U Mini" at some point, but I doubt it.
@Damo The lack of a price drop often comes up when talking about why the Wii U hasn't been more successful... and a budget model of the system could be Nintendo's response to that.
Plus, it would solve the issue of the Switch's lack of physical backwards compatibility.
So much wrong with that ad. Starting with "Are you a Racah.......or are you a Fightah?" Too little, too late, too expensive. Chances are both games will end up on Switch within 12 months with all the DLC included and other improvements made. Doubt this will end up on TV either, there hasn't been a Wii U ad on TV in Ireland since MK8(2 and a half years ago).
Another thing. When will the Wii U servers shut down for playing games online? I hope Nintendo don't shut them down once Switch launches. It was fine when Wii did it but Wii U has had a truncated lifespan and they kind of owe us. Besides, wouldn't it be wrong to advertise a console now using online games to sell your message only to then shut them down in less than 6 months time? Though I notice in the ad they talk about downloading content(which you can still do on the Wii) but never mention about playing online.
Where were these kind of adverts 4 years ago!
Well, I don't know how much that translates into in dollars or pounds but I'm guessing it's still a bit of a rip-off. You can now get the likes of Xbox One and PS4 in special deals with a game (or two) for as little as £150 in the UK. If this Wii U bundle is more than say £175 it's just a bit of a rip-off by comparison imo. The basic Wii U should be around £150 as far as I'm concerned, with bundles going for around £175 and no more than £200 max (if the have at least 2 games like in the example above). But hey, I'm just one random voice floating around the Internet.
@Moshugan A lot of things are "theoretically" possible, but Nintendo investing more time and money into a machine which has bombed at retail doesn't strike me as likely, but that's just my opinion!
@DragonEleven Nintendo's response to Wii U not selling is to end production, focus on the Switch and forget the Wii U ever happened.
The title of the article sounds like

would be suitable here.
Btw, it's a quite funny experience hearing a such accent for a not native English speaker.
Well, the last Wii U bundle. A Farewell Wii U edition. And LOL, Still Black 32 GB as usual. Have a good Christmas, Wii U.
@Mogster Watch it again, paying a bit more attention around the 45 second mark, and your confusion will pass.
"Add-on content, available for purchase online..."
@Damo They are making a new and improved Wii U model. It's called the Switch.
What's the big deal? It's just a final advert trying to sell off as much WiiU stock as possible. Nin's marketing funds have been pissed away for the past 4 years. This is not surprising.
@gcunit Oh, I watched it with volume muted cos I'm at work, I'm guessing that's something they say...
Glad I'm not a retailer, I'd probably feel pretty bad selling a WiiU to someone not knowing the Switch is right around the corner.
Was not prepared for that accent.
@Damo I can't help but think that completely abandoning the Wii U (and more importantly it's games) would be out of character for Nintendo... they haven't left a systems games without backwards compatibility on a newer system since the N64.
But regardless of that, it seems strange for them to keep producing new games for a system up until virtually the very end of it's production... they'd basically be cutting any potential profits from those games, so it would make more sense to have just ported them to the new system and not bothered with the Wii U release.
It just seems to me like they're only cutting back on the Wii U, rather than giving up on it altogether.
@Mogster It actually says DLC is a separate purchase and download a couple of times. Not sure what video your watching.
@impurekind As an Australian I can confirm that the $429 price tag (at the end of Wii U's life) is fairly steep - even with these 2 great games included. Down here the Wii U has never had a price drop, while PS4 and XBox 1 sees multiple bundles and pretty decent deals all the time.
@Damo
Agree with your sentiment in the article. I especially like how the controllers were shown and the local multiplay with these 2 games that more than just young families pay attention to as the bundle. If Nintendo had this compelling message and bundle maybe even only 2 years ago, things could be different.
I will say, that the ad has a certain transparency about how Nintendo will make more money from you that is entertaining. "Don't worry if you feel like you are already paying too much! We have plenty of ways for you to make additional smaller purchases!"
Good little bundle for folks who haven't brought a Wii U.
Its cheaper to buy an Xbox One or PS4 with a couple of games here in Australia. Still blows my mind every time I see the prices in stores!
"AH YOUU AH RAAZAH?! OH AH YOUU AH FAITAH?!"
The Wii U is dead, Nintendo...
@SLIGO_IRELAND (@SLIGEACH_EIRE translated, sorry- had to do it. ) Wasn't the server shutdown actually Gamespy though, not Nintendo? Though Nintendo could have transitioned the servers to their own of course like some others I think did.
$323 US according to Google seems a wee bit steep for a console even my newspaper this morning was reporting on its demise on the front page of the business section.
Here's a thought, maybe Australia doesn't get the Switch until holiday 2017 so Nintendo is shipping all the Wii U there.
@SLIGEACH_EIRE It's an Australian commercial, why are you complaining about the accent?
@SaKo I'm just jesting about that bit.
@G-Boy
Wii U maybe dead, but still in my heart. I will never forget.
@SaKo I just don't like the narrator's voice.
Thats great...selling a dead console to parents and then...oh we forgot to tell you..we wont do anymore games for it.
@Anti-Matter ahhh. So sweet.
Ah.
Focus is on getting the last systems out of the door and boosting amiibo and DLC sales.
If people get hooked on Smash and buy just half of the DLC, Nintendo is likely to have made dough.
Just wanted to clarify, I'm pretty sure this ad is for EB Games in Australia. They have video ads running on a loop in store and that narrators annoying voice is on all of the EB Game in-store ads. I would be surprised if he was also hired by Nintendo for TV commercials.
I haven't seen any WiiU ads in Australia running for that long, i think it is so in-depth because it's not a TV commercial.
Also wanted to point out that the narrators voice is very annoying and weird, it does not represent the general Australian dialect let alone most other Australian advertisement narrators.
As an Australian, I can't stand this guy's accent!
They play it in store on a repetitive bloody loop!
I'll be buying it as my Wii U has been well used from taking it to friends places for multiplayer even though they have PS4 and X1 I've still got to take it.
So I need a replacement console and having both games installed will be a nice bonus.
Plus being a collector this is just too good to pass up, sure I could buy other consoles but every man and his dog owns them, I'll grab them cheap when Sony and MS release version 3.5 of their consoles.
I was going to get another console but when they keep releasing newer versions I think I'm better off waiting until they decide to stop moving the goalposts.
@rjejr noooooo... don't ship the remaining dregs of Wii U to us poor Aussies! Joking aside, here is an advertisement for a no longer supported machine that hasn't been advertised here at all since it's launch so nothing would surprise me any more. I can't see many of these units being put on display though for people to buy, Wii U's are rarer than rocking horse poo on the shelves of Target and Big W (think Walmart) here. The shelf space has been filled with AC amiibo and Disney Infinty leftovers.
Except every ebgames store in australia currently have massive laminated signs in their tiny wii u sections saying "new console nintendo switch announced coming march 2017"...
Plus you can buy an xbox one for $200 currently according to my brother inlaw who got one on the weekend with minecraft for his kids! Not many Aussies going to buy wio u this xmas...
@Moshugan why go mini? Put the gamecube control ports and memory card slots as native to the system again, make it backplay wii games and gamecube games as well as Wii u without switching modes (and wiiware and Wii virtual console), make it region unlocked because you're pretty much welcoming hackers to mess with the hardware you're abandoning at this point, call it Wii 2. And you get to keep the sweet sweet Wii store open longer and maintain the titles found within.
Really want it to sell well, only release it as limited edition versions of the console where you add a mushroom or a triforce or a metroid on the side.
Hell if you're adding the gamecube disc reader back, they can beg their pals at sega to let them add a disc reader for dreamcast and Saturn with some kind of emulation. Then they'd be pretty golden.
@Roam85 I was trying to be, you know, somewhat realistic..
"Weigh Ewe"
@Niinbendo I hate the Americanization, don't misunderstand me! I just don't like the narrator's voice and this commercial in general.
BTW, I'm a "Sweed" speaking English. Does it sound truly horrible?
Are you a raca? Or a fighta?
X'D
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