Pokémon Sun and Moon comes out this month, and is sure to be a massive seller for Nintendo and The Pokémon Company. Any new mainline release in this popular series is assured bumper sales of course, but this time around the hype machine has been sent into overdrive by the release of Pokémon GO on smartphones this year.
This free-to-play title - developed by Niantic - has smashed records and (re)connected millions of people with the series, swelling the fanbase considerably in quite a short space of time.
Nintendo is acknowledging the good work done by the smartphone app in raising awareness by featuring Pokémon GO quite heavily in its latest Sun and Moon TV spots.
The commercials also promote the numerous Pokémon Centers located around Japan, and do a fine job of communicating the link between the record-breaking smartphone game and the latest mainline console release.
Perhaps this connection will encourage a few more lapsed fans to dust off their 3DS systems and purchase the game? Let us know your thoughts with a comment.