Nintendo is mediocre (at best) when it comes to meeting demand with hardware and accessories, based on recent history, but it can still enjoy some impressive sales in the busiest shopping periods. Some 'Black Friday' reports and analysis reinforce both points.
Starting off with the US market, Adobe released some highlight figures for sales on Thanksgiving and Black Friday. It reports increased revenues over those two key days, and Nintendo pops up in the positives and negatives - Pokémon Sun and Moon were the best-selling games, but Nintendo hardware was most likely to go out of stock.
Out-of-stock items: The products most likely to run out-of-stock include Nintendo NES Classic, PlayStation VR bundle, PlayStation 4 Call of Duty Black Ops bundle, Beats Solo, Nintendo 3DS XL Solgaleo Lunala Black Edition and Xbox One S Madden NFL 17 Console Bundle for electronics in addition to Hatchimals, Razor Hovertrack 2.0, Kurio Smartwatches, Lego Star Wars Advent Calendar, Lego Star Wars, Paw Patrol Jungle Tracker's Cruiser Vehicle and Little Tikes Princess Horse & Carriage for toys. Out-of-stock messages were at 10.5 percent, 1.5 percent less than levels seen in 2015 and 1.9 percent higher than on Thanksgiving Day (8.6 percent). Products under $300 were 20 percent more likely to be out-of-stock.
Most popular products of the season: For the entire season so far (Nov. 1 – 24), PlayStation 4 is the best-selling video game console, followed by Microsoft Xbox One. Pokémon Sun and Moon leads in video games, followed by Call of Duty. Samsung 4K TVs lead in televisions, followed by Vizio 4K TVs.
HookLogic has looked at the UK market during the Black Friday weekend, stating sales were up. In a list of most-searched products in toys between 7th and 21st November - leading up to the sales - we can see Nintendo, Pokémon and NES Classic Edition getting plenty of attention.
Of course, for all of the positives there has been significant frustration at low stock levels, especially in the US. The rather handsome $99 New Nintendo 3DS models, for example, flew off shelves (virtual and real) and a number ended up on eBay.
How did you get on in the Black Friday sales; did you get any Nintendo goodies that you were after?