Apple's Tim Cook has revealed that the forthcoming smartphone title Super Mario Run has already clocked up over 20 million notification sign ups.
Those 20 million individuals have registered via the iOS App Store to receive a notification as soon as Nintendo's latest mobile title goes live. While that figure is obviously not "active" users - the game isn't out yet, after all - it's a good indication of just how massive this release is likely to be.
To that that figure into context, the last two Mario games on the Wii U sold 5.34 million (New Super Mario Bros. U) and 5.01 million (Super Mario 3D World) copies. While it's a little unfair to compare the two as Super Mario Run will be "free to start", it does give you an idea of how significant a revenue stream mobile gaming could be to Nintendo.
Have you signed up for Super Mario Run? Let us know by posting a comment.
Thanks to Niinbendo for the tip!
[source toucharcade.com]
Comments 48
Day1
Any chance for Android version ?
Haven't signed up and I don't plan to. I figure I'll hear about it and I'll download the app soon after
It's a genius move, and while the 'experts' claim that they are limiting themselves with iOS exclusivity (while ignoring the timed nature of the deal), 20 million sign-ups is a major score for the Big N. That's 20 million sign-ups that will potentially be exposed to their other titles as well as NX
Great stuff.
@Anti-Matter It's coming, but the full details of the timed exclusivity haven't been revealed yet.
That's amazing when you think about it.
@Anti-Matter They've already confirmed that an Android version is coming next year.
@Iggy-Koopa Exactly, they can have NX adverts playing all the time!
Day whenever.
*android user
Obviously it will do much better than 20 million. Its Mario!
@Anti-Matter not until 2017
Yep, Nintendo's IPs still carry a lot power
Hope it's better than miitomo
@Wendigo especially when it's free
@Damo That's first thing I thought when I read this article.
People laughed at my suggestion this would make more money (profit) than any Wii U game, but I still firmly believe that. Look how much Pokemon made, and Mario is far more popular than Pokemon. Now consider Wii U games take teams of hundreds two or three years, and this could quite easily have been done by one or two people in about three months. This game would have cost them almost nothing, it's all pure profit.
Question is, if Nintendo want to be profit only company.
New things are newer the cheapest and also not profitable at the start.
I don't like this move from big N
Investors are looking only for money and Ninty will fade away
Of course it is a TIMED exclusive, seeing as Android has over 1,8 billion users World Wide, with over 200,000 NEW activation's every day. Apple has around 11% of the mobile market, Android has over 80% of the market. Nintendo would be fools to ignore the massive Android user base.
What worries me is, it seems they are very excited about how many people have already registered, which is understandable. If this Mario Run game goes on to make millions, share holders are going to be asking Nintendo to create more, bigger and better mobile games, simply for the quick revenue.
If they play their cards right, and have thought about this properly, they can run their mobile division along side their home console division. As someone has already stated, the mobile games can be plastered with adverts for their home console. Adverts like, "If you like this game, you can play an even better version on (NX), on with Nintendo". It could be great advertising, if done right.
If all those people actually download the game at launch it's surely going to be rather huge.
I see this as just an easy way to get more smartphone games out by the end of the year like they said they would... it basically reuses existing graphics over a relatively simple game design... and I've known people who've done something similar for a school project in the past.
Releasing on iPhone first supports this just being a quick release, as there are less devices that run that OS, which reduces the amount of time that would need to be spent on bug testing, etc.
Sure, it's getting a lot of attention, but that's hardly surprising considering it's the first proper smartphone game developed by Nintendo... especially considering the amount of attention Pokemon GO attracted... but that is only an indication of how many initial downloads it will get, not the overall popularity or profitability it has.
Plenty of people will download the app just to try it out, but whether or not they continue playing or choose spend money on the app will depend largely on how the 'free-to-start' concept is handled... they could do it so that you get a certain amount of free plays each day and then pay for more, which would give a slow profit, while allowing people to continue playing for free if they wanted... or they could give a few stages for free, and require you to pay for more, which will give larger profits in the short-term, but cause non-payers to lose interest relatively quickly... I'd personally prefer the first option, but based on the 'quick and easy' approach they seem to be taking, the second may be more likely.
Cool. Could've been over 40,000 by now if it wasn't an iOS exclusive, but whatevs! Thanks for making Android users wait until next year to get any Nintendo mobile games.
Looking forward to it on Android, even if just for the novelty.
Would be at least 50 million, maybe even 100 mill if Android was included with launch.
Another way for Nintendo to stick it to their fans. It's getting harder and harder to defend Nintendo to my other game friends who think Nintendo is just a joke
The shame is that 99% of the playing population will never experience other, better Mario games...
@Peach64 I think Nintendo might have put a bit more effort into it that 2 programmers over 3 months haha. This is HUGE for them and needs to be incredible as their name, Mario's name and the potential new NX customers are all riding on it.
I'll check it out when it launches on Android.
@Damo Aahh but will they? I hope they have NX ads on day one, otherwise - missed opportunity. Most people will put the game down after 2 weeks like pokemon go, I hope they capitalise and time NX reveal to occur prior to the Mario run app going live. Well... that's what i would do!
@Anti-Matter I think like a month later there will be an android version
They're going to ride the Mario run hype train and reveal NX day 1 or 2
Huh, so more people want to play a Super Mario Runner game on their phone than people who ever decided to buy a Wii U... It reminds me that Iwata saw this coming.
I still can't see the NX connection, though. If this sort of thing is all that most people want anyways, won't they just be satisfied with what they have on their mobile device and just not bother with consoles? You'll be lucky to see 1/20 people actually act on that NX advertisement asking them to buy something that can't immediately be done with their mobile device.
See, this is why it's a bad idea to wait until the last minute to reveal your product... They're currently banking on the most fickle of audiences.
@Peach64 I don't think it was a matter of numbers, I think it was more a matter of people a few years back not wanting Nintendo to go to the da... I mean mobile side. Now that it's happened, and Nintendo's profits are skyrocketing for far less effort involved than their traditional projects, the old Nintendo way of operating is forever lost.
@Damo That's assuming they've revealed the NX by then We all keep thinking it will be soon, but then soon comes and goes... Watch it be this week now I've said that.
Sure more people can be good, but for mobile more people are NEEDED for a game to be profitable.
What we don't talk about here is development time/cost vs price of game, we should also talk about the fact that APPLE will take its 30% cut off any profits, so its one thing to say that more people will be active on a mobile platform, but its rather clear that you NEED more interest otherwise the game can't profit as much.
@PlywoodStick Yeah, it's not like Pokémon GO made consoles, games and merchandise go up like a few hundred percent. It's certainly not going to happen something similar with Mario and the NX.
@Freeon-Leon Don't get me wrong, it's nice to see increased interest in Pokémon after the Go phenomenon... But that was one series, and an already very popular one at that, which is now more popular than even the Mario Bros. Pokémon also naturally has stronger social elements than most series do, which further encourages the promulgation of interest you mentioned. It remains to be seen whether that will work for a Runner type game, which is usually only social in the YouTube/Twitch sense. In addition, the question of whether third parties really stand a chance in this new style of drawing interest for Nintendo consoles, under the shade of behemoths, is inevitably revived as a result.
@impurekind Servers will crash lol
Where do I sign up
@Koapa If that were true, Nintendo would have just dumped all their old games on iOS and Android without any regard whatsoever for quality or playability. Obviously they're intending for this move to smartphones to generate revenue (which shouldn't surprise you since they're a for-profit company). But the fact that this will be their first true game on smartphones after having announced their entry to the platform like a year-and-a-half ago shows that they're also interested in taking their time to deliver a game that's as good and playable on the platform as possible.
This game is even being produced/directed by Shigeru Miyamoto and Takashi Tezuka, the two guys that basically gave birth to Mario, and Miyamoto has said that this is the most directly-involved he's been in a game's development in a long time. I think all of that is enough to at least warrant some faith from fans that what Nintendo are doing with mobile games is more than just a cynical cash-grab, and that they might actually care about the quality of their products regardless of what platform they're on.
@MeloMan If you have an iPhone, just go to the App Store and search for Super Mario Run. Then when you find it, their should be a "NOTIFY" button. Tap it.
@PlywoodStick "See, this is why it's a bad idea to wait until the last minute to reveal your product... They're currently banking on the most fickle of audiences."
But doesn't that mean that waiting so long to unveil NX could potentially be a good move? If the target audience are a bunch of "fickle" people with short attention spans, you don't want to give those people a year or two to forget about your console. Announcing the thing and then releasing it soon thereafter means that you can capitalize on the impulsive tendencies of the fickle new-phone-every-year market. That's my take on the situation, anyway.
@-DEMISE- I think you have a good point, unveiling the product right before it releases is probably the right thing to do for a mobile focused market. We just need to keep in mind that the NX will be more guided by that type of planning than we are used to for the console market. Perhaps that means the console market as we know it has become obsolete...
And if so, then Kimishima realized it, setting the current transition into motion. That may explain the silence- Nintendo is metamorphosing into a different style of organization, but they don't want to telegraph their movements to their competitors. If this cunning plan works out, Nintendo may yet position themselves as the market leader again.
@PlywoodStick "Perhaps that means the console market as we know it has become obsolete... "
I'm beginning to come around to that idea. I think Scorpio and PS4 Pro are solid evidence that the console market is evolving away from the model we've come to recognize and expect, at least in terms of the approach to generations. The industry is pushing for iterative console upgrades and quicker turnaround between those upgrades, and along with that we're seeing significantly reduced periods of time between console announcements and console releases than we've grown accustomed to. It remains to be seen how consumers will respond to any of it, and how they react will dictate whether or not these changes become standard practice in the future, but it's an interesting experiment, in the least.
I don't need to sign up as I'm sure Nintendo Life will keep me updated.
I'll give this game a spin, but underneath its smily exterior I'm fully expecting it to be a wretched device for wringing pennies out of the hardworking middleclass.
Like all other videogames, you might say, but I'm excited to see just how up front about it Mario decides to be.
@uhhhhhhhh
Those people are very clearly not your friends.
That should have been obvious.
@Anti-Matter
iOS Master Race.
(I wish Super Mario Run wasn't only for iPhone 5s/iOS 8 and above, though. Some people have 2011 iDevices.)
@iGen I don't know about you, but I enjoy debating about whether Nintendo is still good or not (or subjects that are similar) with my friends. Just because they disagree with him doesn't mean they aren't his friends.
Day one signed in, we need to support nintendo in this new adventure!!
You can already download Super Mario Run if you want. Just go to http://gamehooligan.com/124/download-super-mario-run-now-early-download/ and get it! I love the game!
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