Polls and related data can be inaccurate at times, with multiple recent elections in the UK doing the opposite of what polling suggested would happen - but they can still provide some interesting insight. YouGov has put its data gathering apparatus at work to learn more about Pokémon GO players in the UK, and apparently there are a lot of them.
Extrapolating data from around 25,000 interviews, YouGov puts the download numbers in the UK at around six million for the app, with a large percentage still playing the app to this day.
Around two thirds of these players are apparently 18-35 years old, and in terms of brands Capri Sun is cited as one of the favourite soft drinks, among various other products; we don't know many people above 18 that drink Capri Sun, but maybe it's a dirty secret for some - who knows?
The most intriguing statistic from YouGov's research, by a long way, relates to how many players have spent money on the game. The estimate is that over one million players in the UK have spent money on Pokémon GO, with quite a few spending significant amounts more readily associated with a retail game purchase.
The question over Pokémon GO's long-term fortunes revolves around how long it can keep a sizeable audience hooked. We'll be digging into some statistics over the weekend to see how it's faring on that score.
[source yougov.co.uk, via eurogamer.net]
That's impressive for this country. I admit, my nintnedo hating PC master race house mates were on it briefly. Well, before going back to DotA.
I must confess to buying a few egg incubators but only £3.99 worth.
I haven't paid any money for the game yet, but I want to at some point, just to reward Niantic for producing something I've had so much fun with. When the Wii U hasn't been on, this game has.
I suddenly have the urge for some McDonalds!
I've probably paid $30 by now... I have a problem...
I didn't think Pokemon Go could maintain the tremendous momentum.
That's a very impressive amount of people playing this game. It's also impressive the percentage of people spending money on a free app.
I spent $7.00 while I played this game. First time I've ever made in-app purchases in a F2P mobile game. No regrets; it really doesn't try to force you into spending cash like most mobile games do.
Makes me wonder what my addicted wife has paid playing the free game? Oops, I mean my son and wife playing the game.....cause it's his game to play.....yep definitely for my son
I love Capri sun I'm 27
Capri-Sun just tastes good okay
om nom nom
Why was Capri sun brought up? LoL
Seems sort of...random
Shame on me, I bought more Pokeballs...but I'm from Brazil so I'm not in this graphic.
HA! Folks are losing their minds over this lol! I get the hype. Ive had great fun playing this as well. Too bad the tracker doesnt work.... I just hate leveling after 20. I decided to just get a high level account for cheap ( Brb gonna take over some gyms lol. FYI it was at link has been meowed
Gotta admit, its really fun for the family. Won't mind paying a bit in the future at all. No reason this game can't keep bringing people back over and over, in my opinion.
For as slow as the questionnaires are, i downloaded Google Opinion Rewards a week after getting Go. they just sporadically ask questions and you might get pence/cents. at first they just ask questions to catch you out either as a bot/someone who doesn't pay attention or answer truthfully. on the 3rd question i actually got 50p from it. (they basically asked "Are you a parent of a child", that's some Futurama bait right there)
It's synergistic if you go around places a lot, let the pence pile up for random stuff like pokeballs. have to say this though, i had an Xperia Play for years and Go was the thing that made me upgrade. basically dipped my toes into mobile gaming. only FFRK/Pokemon Go for me.
I'm personally curious how much community crossing that Pokemon Go has encouraged, like how many people downloaded related apps or upgraded their phones. we only seen the increase of sales of Pokemon-related products, but we never heard of anything of other things besides food businesses booming. makes you wonder how much the economy moved about.
Meanwhile I haven't spent a cent yet. I have pokestops all around so I never run out of items. I get coins from defending gyms so those are how I get my lucky eggs and the one bag upgrade, which probably wasn't even needed, really. I'm glad I'm in a city full of stops and gyms. Now if only the game wouldn't crash every five minutes....
Also I hatched a 1200cp scyther today with pretty good attacks. That's off topic but it made me really happy.
£3.99 here before I realised incubators you buy run out and you can occasionally get them. Extra capacity for items is worth it for keeping all those free items. That's the nice thing about this game, you don't actually need to spend any money because all items can be found at Pokestops or earned by levelling-up.
Nope, not giving the game any of my money, turns out a quick drive through town gives me a ton of Pokémon. I'm always more than happy to get both versions of Pokémon (I have no friends who get them really) and plus I collect the games. Even the limited editions. Pokemon GO A just hasn't impressed me and is nowhere near as fun as the main games/quality wise. With all its bugs/my enjoyment isn't that high either. Oh well obviously a ton of people do deem the game worthy of their money, good for them.
I always want to thank the people who pay for in-app purchases because they give them the money for the game so I don't need to. lol
Thanks to those who subsidize the game for me so I can play for free!
With about 27,000 people in just the United Kingdom spending over $60 in one in-app purchase is absolutely insane! Many of my friends play on the consoles by Sony, and they showed some interest in Pokemon Sun and Moon! Thank goodnesss that Nintendo has been getting somewhat better news about their company ever since July 6th!
That 6 million estimate is most likely way off! interviewing 25,000 people really isn't enough to make a good estimate.
@DoctorOverbuild lol same here, at least I know I'm not the only one who isn't really bothered about Pokemon Go! I'm not bothered to travel places just to get a few pokemon, I would rather use that time to do other things. But when I do play it and catch pokemon, it is quite fun! I catched so many when I was on a long car journey, there was a lot of traffic making it even easier to catch so many pokemon. lol I think I'm just too lazy.
@123akis Yeah if I'm walking to a local shop I'll probably play the game. But I'm not going on random walks to catch Pokemon. Plus spend my money in the game.
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