
Take-Two Interactive is one of the behemoths of game publishing, though Nintendo-focused gamers may not have played many of the company's games. It's the publishing and financial muscle behind IPs like Grand Theft Auto, Civilisation, NBA 2K, Borderlands and more, working with a broad range of developers across different genres. When you look at its many releases you struggle to find many that have come to Nintendo hardware, with very few in the Wii U generation.
Despite that the company's CEO, Strauss Zelnick, has spoken positively about Nintendo and its upcoming NX hardware. Speaking to Games Industry.biz, the CEO didn't make any promises about the company being involved on the system from day one, but was described as 'excited about' the NX. In terms of solid quotes, he started with the following.
We're believers. We never want to count Nintendo out. They do it over and over and over again. So we feel pretty enthusiastic actually.
He also took a generous angle on Nintendo's current positioning in the console market courtesy of the Wii U's struggles. Perhaps reflecting on how the Wii provided a spectacular bounceback from the GameCube, he highlighted that Nintendo isn't a company that worries or panics about a period of lower sales and limited success.
It's not a slump, it's intentional. They come to market, they do really well, and then they sort of exit the market for a period of time. They've been doing it for like 150 years, and that company has been doing the same thing... They're really thoughtful, they come to market with something they really think is going to work, more often than not it really works, it blows up and then eventually they let it decline and they move on to the next thing. They don't mind having time in between.
It's an interesting interview overall, with Zelnick cautious about VR at present and even the idea of funding movies for gaming IPs. His strategy seems to ultimately be to not dive in early, but rather to wait and see what succeeds and fails before committing to projects.
We wouldn't anticipate Take-Two to be heavily supporting the NX early on, but it's pleasing to see another major industry CEO expressing optimism around Nintendo's next generation of hardware.
With thanks to Ryan Millar for the heads up.
[source gamesindustry.biz]
Comments 65
Well they didn't support the Wii U so I don't think anybody really cares how enthusiastic they are. Enthusiasm isn't good enough. At least Ubisoft tried to support the system.
@LeRaposa
Your entitlement is completely unsupportable. There's no reason they should support anything unless it's in their interest. That's Nintendo's job, not theirs.
Honestly, the NX is just a myth to me at this point. We've known about it for almost a year and a half and still know next to nothing about it. I guess it's good that developers are putting some trust into it, and I'd love to see Borderlands on the system, but I just want to see the damn system.
Haven't we heard this spiel many times this year by now?
Talk is cheap. Put your money where your mouth is.
It would be a lot easier for us to be enthusiastic about NX if Nintendo would tell us something about NX.
How many of you on this site actually buy consoles/PCs and play games from 3rd party devs not developing for a Nintendo system at this point in time? A lot of you literally have no idea what you're talking about.
Why should he put his money where his mouth is? It's Nintendo's job to make an appealing console, so that 3rd party devs KNOW that the audience on that console is big enough that they can risk developing for yet ANOTHER system. He's not at fault at all, in fact he's just saying that he's going to keep an open mind about supporting the NX. If he sees potential and success then they're going to go for it.
There are some great 3rd party groups out of there, and his is one of them. I can't tell you enough how much I love Borderlands. It's up to Nintendo to step up their marketing campaign when they released the NX and have some amazing games already releasing on it that'll grab the attention of everyone. That means no gimmicks, because gimmicks alienate people.
He didn't even mention NX, all he did was talk about Ntineod.
"They do it over and over and over again."
Do what, consistently sell less home videogame consoles than Sony?
1996 N64 33 million 1994 PS 102 million
2001 Gamecube 21 million 2000 PS2 155 million
2006 Wii 101 million 2001 PS3 83 million
2012 Wii U 13 million 2013 PS4 40 million
Nintendo has bested Sony only 1 of the 4 gen since Sony started it's home console biz, and PS3 nearly caught Wii in the end. None of Ntinedo's other 3 machines were even close.
So, yipee for doing it over and over gain?
Does he even mention anywhere if Take 2 has a dev kit? All I've been hearing all day is how everybody besides Two Tribes has a dev kit and is working on NX games. Where's their dev kit and what's their NX game?
@Alshain01 You may not have much longer to wait.
http://segmentnext.com/2016/07/26/nintendo-nx-reports-will-coming-major-sites-soon/
It's not what I believe. I've said for some time now that Nintendo will reveal NX news at the end of August. There's nothing stopping them from telling us tomorrow if they wanted.
Lol all the wining babys. Its good to hear goodnews and its their right if they did not want to support the wiiU becouse of lack of sales.
This is nice to hear. Take Two makes some of the best games around & only a fool would not want their games on a Nintendo system. GTA V didn't sell over 65 million copies because it sucked. Red Dead Redemption is an all time classic & NBA 2K is by far the best basketball game. Nintendo needs them on their side!
Take-Two never supported Nintendo, not even in the Wii days, Nintendo lost the touch on N64 (to me was one of the best console ever, but the general public disagree), and the Wii did more harm than benefit in the long run.
So NX may be a change in form, and a hybrid may be the solution (since Nintendo is the handheld god, but fails to rock the console world since SNES).
@The-Chosen-one Which came first, the chicken or the egg?
@BlatantlyHeroic sorry Mr hardcore gamer
Hate to be that guy but they did not release a single game on Wii U correct? I'm not botherd about their enthusiasm give us some acctual games first please
@BlatantlyHeroic It bothers me when people don't know the difference between a Developer and a Publisher... Take two did not develop Borderlands... Gearbox did. A publisher takes care of the financials, distribution and promotion.
@Frank90 That's not true, "Bully" was a Rockstar game that was ported to the Wii and Take-Two Interactive was the distributor for that title.
@rjejr And after all those PS4 sales, Nintendo passed up Sony with a iphone Free game... traded more stocks in one month than a generation and somehow after 150 years is still one of the biggest gaming companies in the world. ya you clearly are not a troll.
@rjejr and what need would Take-Two have for a Dev Kit???? THEY ARE A PUBLISHER! lol
@djtwenty9 They do but 2K Games, Rockstar Games, don't have the sdk. Let's say GTA 6 and max payne 4 in develop, They will not port the game if there a demand for it
@BiasedSonyFan Thanks mate but I have a PS4 I'm just not a biased blind sheep like you now run along to pushsquare ''hardcore gamers''
I hope to never be a hardcore gamer if being a hardcore gamer means you're overly-sensitive, defensive, presumptuous and condescending towards other gamers.
@rjejr Enough with the numbers already, my friend. They definitely don't tell the whole story. That also wasn't what was meant in the article. It is true that you must never count Nintendo out. The industry knows it from experience, and by now so should we all. Not saying that as a fanboy but simply stating a fact.
They are still in for the long haul and there is simply too much at stake here for them to make a bad or unsuccessful console again, so that will probably also not happen.
As for the why when and what concerning developers...
This factual bit of information should ease your mind, even if it's not written in stone:
And this info is corroborated by several other YouTubers (such as SMD64) and game reporters who questioned third parties at the E3, so I think it's safe to say that we can leave the salt in the cupboard for this one...
@djtwenty9 The stock market fluctuates. Later it was reported (not on Nintendo only sites of course) that Nintendo's stock fell back down, and Sony was once again worth more. I have no idea which company is currently worth more at this specific moment in time, and quite honestly, such things are irrelevant. The only reason news like that was even reported on anyways is because Nintendo only sites have nothing else to report on because Nintendo news lately hasn't been very good.
@ThanosReXXX It's quite silly to say how likely or unlikely failure is based on what the impact of failing would be for a company.
@djtwenty
Who cares? And Rockstar did GTA, 2K does NBA...it doesn't change the fact that if TTWO comes back to Nintendo, so will those games, as they belong to Take Two. Epic games doesn't do Gears of War anymore either, yet it's still Microsoft game, as they own the IP.
@BlatantlyHeroic you say no gimmicks but take two supported the Wii quite well. You would call that a gimmic system right?
@greengecko007 I see you don't get the context I meant that to be in, otherwise you wouldn't have made such a shortsighted comment.
Nothing I said was weird or silly, it is a simple fact: although they still have a healthy cash reserve, which means that on a financial level, they could easily survive another console flop, they might very well not survive the continued damage to their name, so that is why they know they can't fail and why they won't.
And since most industry insiders are smart enough to not count them out, it is pretty safe to say that the little people shouldn't either...
And the stock exchange numbers really aren't that shocking: even with the leveling down that we see now because of Nintendo's own statement, they are still up a full 60% from where they were, so if they can hold that or at the very least not drop below 30-35% before the financial quarter results, then they will have had a really healthy quarter and it will be a good step in the direction of renewing the brand and putting it out there again.
The GameCube is my all time favorite Nintendo console ever. I can't wait to see the nx, finally....
@Dezzy That's not entitlement. That's asking for action, instead of empty words.
@SmashbrosFtw1306 they released on game on the wiiu. It was a basket ball game. They released 33 on the Wii which includes man hunt 2, Sid Myers pirates, the difinitave version of bully, ect.
Hopefully they support it usually theyre pretty lame with support. Regardless, who cares.
This a lot of salt for a Nintendo fan site
>.> Take Two is not the only developer that is speaking highly of the NX. CD Project Red, a. company that thought negatively of the Wii and the Wii U said that they liked what they saw with the NX.
As for Take Two they apparently want Nintendo to be successful. They want to produce for them, Nintendo just needs to deliver with a solid console, and if Nintendo can't then as a company they aren't obligated to support them.......As for any negative Sony guys, PS4 has its own problems to deal with come 2017 >.]>
@ThanosReXXX I know at face value by comment looks like trash, but I was reacting to the article title - "Take-Two Interactive CEO is a Believer in Nintendo and the NX"
Where does he mention NX? Where doe she mention new hardware? For all we know he was taking about Pokemon Go, DeNA, the theme park and who knows, maybe he just left the new Nintendo NYC store and he was impressed. But he never talked about hardware, so why put NX in the title? I'm not so hardcore that he has to say NX, but if he would have said - "We've seen the new Ntineod hardware and it's more powerful than PS4." - something like that, then ok, NL can call it NX. But he never talks about anything, it's all just kissing Ninteod's behind, there is absolutely nothing of any consequence to anything that guy says, but we get another "NX is the best" title. Rubbish title, rubbish comment by me.
@TromboneGamer I'm convinced this is a copy-paste article with interchangeable names at this point.
@Totaldude911 I'd believe it.
When they finally reveal the nx the better reveal it all. I want to see it, the controller, the specs, the games and the price. They are so worried about their idea being copied but if its that great it will be copied anyways. No matter what I'll buy an nx. I hate the Xbox brand and Sony is going down the vr path that I'm not interested it.
New Emily Rodgers "leak" about the NX... is it real or fake? I'm leaning on fake but you decide
@Agent721 If someone gave you money to develop something... and that person got all the credit for developing it, would you care?
@Agent721 Tin Tin the comic is the best btw )
@greengecko007 Depends on what you mean by Nintendo News, currently everyone is playing Pokemon Go... I would say that's still very relevant and huge. I for one didn't hop on that bandwagon because I like to play my pokemon like it was intended and on my 3DS.
@therealgamer I have no problem with 3rd party games not being on Nintendo Systems, because I like many others don't buy Nintendo systems for them. So personally I don't care if they have a Dev Kit or not. I would love a developer who wants to make games from scratch on the NX and utilize the system, something that no one did for the WiiU besides Ubi, it is a shame too. I really enjoyed Nintendo Land, and wish Nintendo made some DLC for it or made another one. Donkey Kong Crash course needs some more courses!!
Take Two is pretty awesome but he is not saying anything anyone with a functioning brain doesn't know so it's not like it's a big revelation or something.
@The-Chosen-one While i agree it's nice to hear a positive note, which part of it is "news"?
It's another publisher heaping praise on Nintendo without anything concrete to say, it's all becoming a bit of a "Been there, done that, tell us something already!"-blur by now...
@SLIGEACH_EIRE Let's hope she's right about us hearing news soon. The rest of that doesn't sound so good.
I honestly believe that the NX needs to be fully revealed before PSVR launches in October. They need to give the gaming community something new and exciting to look forward to.
The NX will need third party support to avoid being another Wii U. As a system, Wii U has some outstanding games but NX will flop if it just relies on in house brilliance alone.
The longer Nintendo leave the reveal, the less enthusiasm is built up and the less chance of it surviving exists.
With Sony and Microsoft releasing more powerful versions of their machines , Nintendo can offer something new, potentially different but something every gamer wants to own.
Get it sorted Nintendo. As far as consoles go, if this goes wrong, it could be the last console we see from them and no one wants that.
Not surprising and I think most publishers feel the same.
If it sells well 3rd parties will support it. If it bombs they won't.
@faint yeah they released NBA 2K and it bombed massively on Wii U
Everyone is going on about needing third party support, and I get it, but as Sony and Microsoft are mostly hardware developers, surely Nintendo is the only company with first party games??
@StevetheIcecube yes but Sony were smart a few years ago and started to invest in game development studios.
Something Nintendo should have been doing.
This just sounds like PR bull to me. I don't believe he really means anything he's saying. Or, more specifically, everything he's saying is said in such a way as to basically totally avoid saying what he actually thinks of NX. Let me put it this way: I don't believe Take-Two are working on any NX games right now, and that says it all really. But I guess we'll all know soon enough. . . .
Er. Where does he mention NX? He just says don't count Nintendo out, which anybody with sense knows.
I'm sure if Nintendo come up with a viable system and an audience that is interested in buying their games they'll do it. They're not a charity they exist to make money the same as Nintendo. Nobody is entitled to expect anything else.
@rjejr Well, it's obvious that he's talking about their core business, because that is how he sees them: as a console and video game maker, not as the maker of smartphone games or a theme park company, and the big difference this generation is also that companies that are enthusiastic, are more so than with the Wii U, where they had a more "okay, it's Nintendo, but let's first wait and see what this console is going to do and then we'll decide to put our games on it or not".
Not saying that they are already promising titles and so on, but the reaction genuinely seems more positive in general, so that should count for something. Did you watch the video I linked to?
Here's another one that is even more on topic:
https://www.youtube.com/watch?v=-HIX16pFoWk
Oh, and before you even mention it: the Emily Rogers leak is fake as f***. Only old news and other than that the only thing she can say is "the gimmick that comes with the NX looks expensive".
@rjejr Just looked up the original interview and he certainly does mention and respond to questions specifically about the NX:
@ThanosReXXX Well said, and no fanboy or stupid comments.
As for financial status, Nintendo now has around $20 billion in reserves. And Bloombergs of America stated not too long ago, Nintendo would have to DRASTICALLY fail the next 5 generations of consoles, before they would have to start selling off properties and/or IP's, however, their shareholders would never allow it to get to that point anyway.
As Peter Molyneux once said, "Ignore Nintendo at your own peril'.
@djtwenty9 Yeah I know, but it's one or two games, what I mean by "support" is bring the big guns, a lot of big guns.
@kobashi100 very correct. I was answering a previous posters question. The important part is the level of Wii support. If the system sells they will come.
@ThanosReXXX If I misunderstood, then I apologize, but it seems like you're just rephrasing the same exact thing. Nintendo knows that failing would be bad now, so obviously that's not going to happen? I'm sorry, I don't want Nintendo to fail either, but that's delusional reasoning. Feel free to pint out how I'm misunderstanding the context behind that though.
@djtwenty9 Very true. Nintendo hitting big in the mobile scene is good no matter how you slice it. How's Miitomo? Seems like it was just a short fad, but I could be wrong on that. I'd bet that Pokemon has a lot more staying power, especially since they aim to update the game with more content and features.
@greengecko007 No need to apologize, I can see now how you could misread that. Allow me to rephrase it: because Nintendo cannot risk another failed console, they will do everything in their power to make sure that the NX will fare considerably better, since they also know the damage it will do to their brand, so it really wouldn't make any sense business-wise to let the NX also fail.
Of course, the public and the media are a factor, but also in that respect, there is a whole lot that Nintendo can do to prevent a repeat of the previous generation/current generation.
I'm not a blind fanboy that has a crystal ball that says "Nintendo WILL succeed", what I'm saying is that they MUST succeed and I do have confidence that they, and more importantly, mr. Kimishima, has more than enough business sense and know-how to make that happen.
The man has yet to fail at anything, so if the NX flops, it would be his first failure ever, in his entire career. He has an incredibly impressive resumé, so it will more than likely also be far beneath him to go and tarnish that list of achievements now, so they will make every effort to not let that happen.
Hope that clears things up a bit more.
@djtwenty9
Of course I would care, but I think most gamers know that Rockstar makes GTA, but that Take Two is the publisher. At least I would hope so!! What's interesting about Rockstar is their favorite game designer is Miyamoto, so I'm sure they would love to get a game on a Nintendo console, as long as it sells. Chinatown Wars, on the DS, was a great game, but did not sell well.
I love Tintin as well, grew up with as a kid and still love it today, much like Nintendo! You might be the first on here to comment on my icon!
Cheers!
@Agent721
I grew up watching the TV series on HBO as a kid, but got into the Comic later. It seems that TakeTwo only invests in Nintendo when they do huge numbers. DS, Wii... Lets hope that Nintendo's marketing does a better job at selling the NX and Nintendo's Future endeavors, the WiiU is a great system. I think with Nintendo branching out to mobile, getting into licensing it's IP and movies they are going to be in the public's eye a lot more. Btw, Miitomo can be quirky fun, especially when people use it in funny ways, but the "end game" of the app isn't there.. so you get bored easily.
@ThanosReXXX That makes more sense, to me at least. Nintendo certainly has the ability to succeed with their next console. They've got their work cut out for them though. Hopefully they are at least looking at Sony and Micrisoft and seeing what has and hasn't worked for those two. A lot of the features on those other consoles could use a stylish Nintendo alternative.
@greengecko007 Oh, they certainly do have their work cut out for them, especially if that latest rumor is true. I wonder how much enthusiasm will be left over with third parties once that thing would be released, even though they seem more genuine in their comments right now when compared to the Wii U.
Guess we'll find out soon enough...
@KingofSaiyanZ Of course i will support i have 30+ Wii U Games and and about half of them are 3rd party
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