Star Fox Zero The Battle Begins.jpg

Following Nintendo's 76th Annual General Meeting of Shareholders, the company has now published official translations of the Q & A session that took place. Many of the details are largely as expected, though there are some small shifts in detail that don't match fully with translations that came before.

One interesting segment relates to Nintendo's plans to utilise its various intellectual properties, with a focus on video in particular. Shigeru Miyamoto gave a long answer on this, but notably stated that Nintendo isn't explicitly confirmed to be making a movie, contrary to previous reports. As you can see below, he emphasises that Nintendo has key strengths in its brands that can be utilised in years to come.

Video content is a really interesting area for us. Going forward, it is extremely important for Nintendo to move beyond the limits of game systems and make good use of its character resources in order for Nintendo not to be forgotten. Nintendo has a variety of characters. That one company has all the rights to so many characters is something that is recognized as unprecedented. To avoid any misunderstandings, we have never said that we will produce a movie. We have talked about our expansion into video and other areas, but we are not saying anything official about the details. What I can say is that video is one of the business areas where Nintendo is making good use of its IP. Three years ago I created an about 20-minute video content of Pikmin's short movie, and just recently I made a 15-minute PR movie for Star Fox Zero. These were made in association with video production companies. We can make video content by mostly leveraging the knowledge and capabilities of outside companies. For the production of those two short films, I was basically the only person from Nintendo involved. Nintendo needs to make a lot more products, but when a company gets too big, it faces continual problems nurturing its employees. Besides video content, we have begun to provide Nintendo characters for theme park attractions through a basic agreement with Universal Parks & Resorts. By working on development with others outside of Nintendo, I am working actively to expand the number of Nintendo products. These projects will take time to bear fruit, but they are something to look forward to.

It'll be interesting to see what moves Nintendo makes in this area - we've argued that the company shouldn't be fearful of shamelessly exploiting its IPs to the full, as it's worked well for plenty of other major entertainment businesses.

How do you want to see Nintendo utilise its brands and IPs in future, and do you want Nintendo to make a movie of its own in the future? Sound off in the comments.