For Honor, and money

Media giant Vivendi has increased its stake in French publisher Ubisoft days after wrestling away control of sister firm Gameloft from the Guillemot family.

Vivendi has been planning a hostile takeover for Gameloft - the mobile publisher founded by the Guillemots, who are also in charge at Ubisoft - for some time, and just before E3 the move was completed. Despite an attempt to get a court order blocking Vivendi's offer for Gameloft, CEO Michel Guillemot (brother of Ubisoft boss Yves Guillemot) has resigned from his position and the family have reluctantly agreed to sell their stake.

The worry for the Guillemot clan is that Vivendi will now perform the same trick with Ubisoft - something that has been feared for quite some time. Under French law, once a buyer has reached a 30 percent share of a company's stock, they must tender a public offer.

Vivendi now owns now owns 20.1 percent of Ubisoft's stock following another purchase prior to E3. Vivendi also intends to buy even more, and has asked for a seat on Ubisoft's board - something the Guillemot family is currently resisting. However, in a statement released on Friday, Vivendi said it wants to enter a "fruitful cooperation" with publisher and does not intend to take over the company.

So what does this all mean? Essentially, if Vivendi does purchase over 30 percent of Ubisoft's stock and force a hostile takeover, the Guillemots will be forced out of the firm they have worked so hard to create. That would mean a change of leadership which could be detrimental to the company. It would allow Vivendi to leverage Ubisoft's massive catalogue of properties for its own means - the company is involved in all forms of media, including film, music and - of course - video games.