Nintendo president Tatsumi Kimishima has spoken recently about his plans for the company, and one of his boldest aims is to increase Nintendo's operating profit to around 100 billion Yen a year (approx $855 million) - more than four times what the firm achieved last financial year.
Kimishima expects Nintendo's new smartphone titles to contribute to this ambitious figure, as well as licensing deals which include theme parks, movies and other merchandise. He also mentioned the increasing importance of DLC to Nintendo's business model.
In the same interview, Kimishima reveals that Nintendo's new NX platform will be a radical departure for the company - an entirely new concept which will differ greatly from current game hardware.
Do you think Kimishima and Nintendo can reach an operating profit of 100 billion Yen any time soon? Or, given the incredible potential of the smartphone arena, do you think that figure is too conservative? Let us know by posting a comment.